Qualtrics’ pricing pages list one paid price: Strategic Research online, at $420 a month billed annually, or $5,040 a year. That covers 1,000 responses shared across all your users. There’s also a free account. Its other products, including customer and employee experience, are priced by quote.
We checked every Qualtrics figure here on its own pages on 2 November 2026, in US dollars as shown there.
What each Qualtrics plan costs
| Plan | Price | What you get |
|---|---|---|
| Free account | $0 | 1 user, 3 active surveys, 30 questions per survey, 500 responses in total, 8 question types |
| Strategic Research online | $420/month, $5,040 billed annually | Unlimited users, surveys and questions, 1,000 responses in total across all users, 23 question types, 20+ guided solutions |
| Strategic Research for enterprise | Quote only | The same listed features plus SMS distribution, for 5,000+ responses |
| Customer experience products | Quote only | Priced on interactions |
| Employee experience products | Quote only | Priced on employee count |
Qualtrics also offers a 30-day free trial of Strategic Research.
What $5,040 a year buys
The published plan is built for small teams that need research tools and not many responses. Qualtrics describes it as best for small teams, individuals and academics.
Three things are worth knowing before you buy it:
- The response limit is shared. The 1,000 responses cover everyone on the account. If you use all of them, that’s $5.04 a response.
- You can’t buy more responses online. If you expect to need more than 1,000, Qualtrics sends you to its sales team.
- Billing is annual. The $420 is a monthly figure, but self-service subscriptions are billed once a year, at the start of each term. There’s no pay-monthly option on the page.
For that money you get a lot of research tooling: conjoint and MaxDiff among 20+ guided solutions, video and audio responses, crosstabs and statistical analysis tools. If you need those methods, the price buys something real.
How quoted pricing works
Qualtrics doesn’t publish prices for its larger products, but its pricing page does say what it charges for:
- Customer experience: interactions.
- Employee experience: employee count.
- Research: interactions, including survey responses and minutes of video feedback.
- Brand research: interactions, including brand tracking responses and social mentions.
Its pricing page says you pay for what you plan to use, and that AI and technology are included for an unlimited number of users. So the number you get depends on the volume you forecast and the products you pick.
You’ll find contract estimates on buyer-data sites and on other vendors’ blogs. We can’t check those figures against anything Qualtrics publishes, so we don’t repeat them here. A written quote for your own volume is the only number worth planning around.
What to ask on the sales call
These are the questions we’d want answered in writing:
- What counts as an interaction on our plan, and does a partial response count?
- What happens if we go over our forecast during the term?
- Which features in the demo are included in this quote, and which are separate products?
- How long is the commitment, and how is the renewal price set?
- What can we export, in which formats, if we leave?
The free account and the trial
The free account needs no credit card and suits a quick, simple survey. It has real limits: one user, 500 responses in total (retaken and deleted responses count), no email distribution, and no Text iQ, Stats iQ or crosstabs. You do get a results dashboard and shareable reports. Qualtrics deletes free accounts after 13 months of inactivity, so export anything you want to keep.
The 30-day trial is of Strategic Research, so it’s the better way to test the paid tools.
How that compares with SurveyRock
We sell a different kind of product, so here’s the closest published comparison, plan against plan.
| Qualtrics Strategic Research online | SurveyRock Growth | SurveyRock Pro | |
|---|---|---|---|
| Price | $5,040 a year | $1,790 a year, or $179 a month | $3,490 a year, or $349 a month |
| Responses | 1,000 in total | 50,000 a month | 100,000 a month |
| Users | Unlimited | 10 staff seats | 25 staff seats |
| Billing | Annual | Monthly or yearly | Monthly or yearly |
| Conjoint | Yes | No | No |
| MaxDiff | Yes | Yes | Yes |
| Recruited respondent panels | Sold separately | No | No |
| Open-text analysis | Text, sentiment and topic analysis | AI theme detection with sentiment | AI theme detection with sentiment |
| Certifications | SOC 2 Type II, ISO 27001 and more. FedRAMP on custom plans only | None held; SOC 2 Type II and ISO 27001 are on our roadmap | None held; on our roadmap |
Stay with Qualtrics if your research depends on conjoint, you buy panel respondents, or you need FedRAMP, which takes a custom Qualtrics plan. We don’t offer those, and we hold no certifications today.
Look at SurveyRock if you run NPS, CSAT, employee pulse or product research surveys, want more than 1,000 responses, and would rather see the price before you talk to anyone. Every self-serve plan is published, and new accounts get 14 days of Growth with no credit card. Our Qualtrics alternative page has the full comparison, and we’ve broken down SurveyMonkey’s pricing the same way. For more options, compare seven Qualtrics alternatives.
Questions people ask about Qualtrics pricing
How much does Qualtrics cost?
Its one listed paid plan is $5,040 a year, billed annually, for 1,000 responses. Its other paid products are priced by quote.
Does Qualtrics have a free plan?
Yes. The free account allows 3 active surveys, 30 questions per survey and 500 responses in total, for one user.
How much does a Qualtrics license cost?
Qualtrics doesn’t publish a per-license price. Its one listed paid license is Strategic Research online, at $5,040 a year with unlimited users.
Does Qualtrics charge per user?
Not on Strategic Research online, which includes unlimited users. Its pricing page says AI and technology are included for an unlimited number of users, and that it prices on interactions or employee count.
Can I pay for Qualtrics monthly?
Not on the self-service plan. It shows a monthly figure of $420, but it’s billed annually.
Facts about Qualtrics checked on its buy-online page, pricing page, security statement and support site on 2 November 2026. If we’ve got something wrong, tell us and we’ll fix it. SurveyRock prices are from our pricing page.
Want to see a price before a sales call? Start free in SurveyRock. No credit card needed.