The score, counted for you
The standard 0-to-10 question, with promoters, passives and detractors counted for you, on every plan. The NPS template pairs it with "What is the main reason for your score?" and an optional follow-up request.
For CX teams
Customer feedback survey software that gives every score an owner
Send NPS and CSAT surveys, watch the score come in, see what the comments keep saying, and turn the biggest issue into an Action with an owner and a due date.
Free plan, no credit card. New accounts get 14 days of Growth.
The score arrives. Then what?
Most CX programs don't stall at sending the survey. They stall the week after. The NPS is on a slide, 600 comments sit in an export, and nobody is sure who owns the problem half of them mention. SurveyRock is built around that week: reading the answers and getting the fix started.
One loop, end to end
From the survey to the fix
An illustration with made-up figures. It isn't customer data.
- 1
Send it
A quarterly NPS survey goes to 1,200 customers by email, with reminders that skip anyone who has already answered. Email invitations from Solo.
- 2
Read the score
The NPS card fills in as answers arrive: +31, from 48% promoters, 35% passives and 17% detractors, with the typical range in published studies for your industry under it. Every plan.
- 3
See what they're saying
The 412 comments are grouped into themes, each answer tagged with its sentiment. "Slow replies at weekends" is the largest negative theme, and Theme Impact shows detractors mention it most. Growth.
- 4
Give it an owner
From the theme, create an Action: the support lead owns it, it's due in 30 days, and the target is for that theme's share of comments to fall. Once 30 more responses are in, it shows the share it started from beside today's, labelled "movement, not proof". Actions on every plan, three open on Free; raising one from a theme needs Growth.
- 5
Hand it to support
On Pro, the Action opens a linked ticket in Zendesk or Freshdesk in one click, so the follow-up sits where your support team already works.
Run NPS, CSAT and CES from one place
Templates for the moments that matter
Ready-made templates for support satisfaction after a ticket, customer effort, and a churn and exit survey that asks why a customer is leaving. Every one is yours to edit.
A different follow-up for each group
Ask detractors what went wrong and promoters what they'd tell a friend. Rules can test an NPS or rating answer against a number, from Solo. Piping earlier answers into later questions starts on Growth.
Reach customers where they are
A link and a QR code on every plan. From Solo, email invitations with reminders, and embeds that sit inline on your site or open as a popup or slider. From Team, a ready-made message to post in Slack or Microsoft Teams. On Growth, a campaign repeats weekly, monthly, quarterly or yearly.
Customer satisfaction survey software: CSAT and CES, counted for you
Label the top of a rating scale "satisfied" (say, "Very satisfied") and SurveyRock reports CSAT beside the average: the share of answers on the satisfied side, with the range it counted printed next to it, such as 4–5 on a 5-point scale. Label it "easy" and it reports CES instead. Any other scale gets a Top 2 box figure.
Start from the customer satisfaction survey template, which asks the NPS question and a satisfaction rating together, or check a score you already have with the CSAT calculator.
- A trend you don't have to build. CSAT by week or month, up to 12 periods, with any period under 5 answers left out. There's a KPI card at the top of the dashboard when one question reports CSAT. Every plan.
- Break it down. The data table, the card's own CSV download, and the dashboard filters, with CSAT recalculated for every filter. Team.
- Your scale, your rule. Set a question to report as CSAT, CES or Top 2 box, and choose which point counting starts from. The designer warns you if a scale looks reversed. Automatic labelling reads English labels, so for a scale in another language, set it yourself.
- What it doesn't do yet. It doesn't combine several questions into one survey-level CSAT, and it doesn't show a CSAT benchmark.
Know what the comments are telling you
Comments grouped, not tagged by hand
On Growth, SurveyRock groups each question's comments into themes, tags each answer's sentiment and writes a summary. Email addresses, phone numbers and IP addresses are masked before the text reaches the AI model.
Find the theme that's dragging the score
See which themes your low scorers mention and which your high scorers mention, side by side. Growth.
See what moves with the score
Shows which of your rating questions move most closely with NPS or CSAT. It's a pattern in your data, not proof of cause, and it waits for at least 30 complete responses rather than guess. Growth.
Compare with last quarter
From Team, compare NPS and rating questions with the previous week, month or quarter. On Growth, compare separate sends and earlier surveys, check whether a change is likely to be chance, and get a drafted executive summary for leadership.
Reviews beside surveys
On Pro, bring in reviews from connected review sites and read their themes alongside your survey comments.
Make sure something happens
Every issue gets an owner and a due date
Turn a theme, a key driver, a summary suggestion or one customer's answer into an Action with an owner, a due date, a status and a resolution note. Every plan: Free keeps three open at a time, and Solo and up have no limit.
Honestly labelled
An Action records the number it started from. Once 30 new responses are in, it shows the current value next to it, captioned "movement, not proof", because a number moving isn't proof the Action moved it.
Nobody forgets
The owner hears about it in the app and by email when it's assigned. Every morning at 08:00 in their own time zone, they get one email listing what's due or overdue. With Slack connected, a manager can also post new assignments to a shared channel.
Act on a low score the day it arrives
From Team, a workflow can post a low NPS score to a Slack channel, call a webhook, or raise an Action by itself, and Zapier's New Low Score Response trigger can start a Zap in the other apps you use.
Tickets where support works
On Pro, connect Zendesk or Freshdesk. A workflow can create or update a ticket or add a note, and an Action can open a linked ticket in one click. It's one way: nothing in the ticket changes the Action.
Already on HubSpot?
HubSpot's own feedback surveys come with Service Hub Professional or Enterprise, and anyone building one needs an assigned Service Hub seat. Professional starts at $100 per Service Seat a month, plus a required one-time onboarding fee of $1,500.
SurveyRock runs your survey program on its own plan. On Pro, it writes each response back to the HubSpot contact: the latest NPS or CSAT score in a contact property, a note with what they said, or a task for the contact's owner when a detractor writes in. You connect by signing in to HubSpot, so there's no API key to copy. SurveyRock and HubSpot
HubSpot facts checked on hubspot.com and knowledge.hubspot.com on 4 November 2026. Prices are US list prices.
What it costs
Pay yearly and it's ten times the monthly price.
PlanPriceWhat it adds for a CX program
Free$0NPS, CSAT and CES figures with trends, the industry range on NPS, link and QR sharing, 3 open Actions. 100 responses a month, 3 surveys, 10 questions each.
Solo$35 a monthEmail invitations with reminders, embeds, skip and display logic, unlimited Actions, the Zapier connector. 2,500 responses a month.
Team$79 a monthSlack and Teams messages, workflows, comparison with the previous period, CSAT filters and data table. 10,000 responses a month, 5 seats.
Growth$179 a monthThemes, sentiment and summaries, Theme Impact, key drivers, recurring campaigns, executive summaries. 50,000 responses a month, 10 seats, 1,500 AI credits a month.
Pro$349 a monthHubSpot, Zendesk and Freshdesk, reviews. 100,000 responses a month, 25 seats.
For a CX program, Growth is the plan we'd start on, because that's where the comments get read for you. The 14-day trial is Growth, so it doesn't include the Pro integrations. See every plan
When you might not need us: if all you want is one satisfaction question after each ticket, the survey your help desk already sends may be enough. And if SMS or WhatsApp is how you reach customers, we don't offer either yet.
Questions
Work out a score: NPS calculator · CSAT calculator
Can I run NPS and CSAT in one tool?
Yes, and in one survey if you like. NPS and the CSAT figure are on every plan. The customer satisfaction survey template starts with the NPS question and a satisfaction rating, and each gets its own report.
Can SurveyRock send a CSAT survey when a ticket closes?
Not by itself yet: SurveyRock can't send an invitation when something happens in another app. What works today is putting the survey link in your help desk's closing reply or macro, on any plan. On Growth, custom URL variables can carry a ticket or customer ID into the response.
Can I send surveys by SMS or WhatsApp?
No, not yet. You can send by email, a link, a QR code, an embed on your site, or a message in Slack or Teams.
Do you integrate with HubSpot or Intercom?
HubSpot, yes, on Pro: a workflow writes the response to the contact, adds a note, or creates a task or ticket. We don't have an Intercom or Salesforce integration. Zapier (Solo and up), webhooks (Team and up) and our REST API (Solo and up) can pass responses to other systems.
Where is the data stored, and is SurveyRock certified?
Response data is stored in the EU (AWS Stockholm). When theme detection or summaries run, answers go to our AI providers, some of them in the US, and survey content isn't used to train AI models. We don't hold a SOC 2 or ISO 27001 certification today; both are on our roadmap. A DPA is available self-serve.
What happens after the 14-day trial?
New accounts get 14 days of Growth with no credit card, with email sending capped at 500 recipients per rolling 24 hours. If you don't choose a paid plan, the account moves to Free when the trial ends, and your surveys and responses stay.
Send your first NPS survey today, free.
Start from the NPS template, share the link, and watch the score come in. No credit card.