Evaluating survey tools and SurveySparrow's CX suite caught your eye?
SurveySparrow splits its product into a general survey tool and a dedicated CX suite (NPS/CSAT/CES) — real specialization if that's what you need. Here's how the core survey product compares to SurveyRock on logic, AI, and plan structure.
Start freeSurveySparrow's biggest structural difference is splitting its product into a general survey tool and a separately priced CX suite for NPS/CSAT/CES — genuine specialization if customer experience metrics are your primary use case. Its general survey plans gate branding removal to Business, its third of four paid tiers, and cap its free plan at 75 responses per quarter (roughly 25/month) against SurveyRock's 100/month. SurveySparrow's own pricing page did not surface exact dollar figures during research — treat specific price comparisons on this page as pending confirmation rather than final.
SurveyRock vs SurveySparrow, feature by feature
| Attribute | SurveyRock | SurveySparrow |
|---|---|---|
| Branding removal — which tier | Solo — entry paid tier ($35/mo) | Business — 3rd of 4 paid tiers (Basic, Starter, Business, Enterprise); price unverified |
| Free plan responses | 100/month | 75/quarter (roughly 25/month equivalent) |
| Free plan questions per survey | 10 questions, 3 surveys | 10 questions, 3 active "Classic Surveys" |
| Skip / display logic — which tier | Solo — entry paid tier | Basic — entry paid tier (same structural position) |
| API access | Included from Solo ($35/mo) | 0 calls/day on free; 500/day on Basic, rising by tier; overage requires contacting sales |
| AI survey generation | Included from Solo ($35/mo), 100 AI credits/mo | "AI Survey Builder" — tier not specified; generates up to 10 questions per survey |
| Deep AI analysis | Included from Growth — published price, $179/mo | "CogniVue" (Key Driver Analysis) — Enterprise only, custom pricing |
| Dedicated CX product line | Not a separate product — built into the core survey builder | Separate "CX Suite" product with its own pricing (not verified) |
| Support | Priority support from Team ($79/mo) | 24x5 email (Basic/Starter), 24x5 chat (Business), dedicated CSM (Enterprise) |
Where SurveyRock wins
Branding removal one tier earlier
SurveySparrow gates its "Custom Branding" feature to Business, the third of its four paid tiers. SurveyRock includes branding removal from Solo, the entry paid tier — even without a confirmed price comparison, that's two fewer tiers to climb.
More free-plan response volume
SurveyRock's free plan includes 100 responses per month. SurveySparrow's free plan caps at 75 responses per quarter — roughly a quarter of SurveyRock's monthly allowance.
Deep AI analysis at a published price, not a custom quote
SurveySparrow's Key Driver Analysis feature ("CogniVue") is Enterprise-only, meaning custom pricing and a sales conversation to access it. SurveyRock's equivalent-depth AI response analysis is included at Growth, a published $179/mo.
Transparent, published pricing
SurveyRock's plan prices are public on the pricing page. SurveySparrow's own pricing page did not display specific dollar figures during this research pass — worth confirming directly with SurveySparrow before assuming a price.
Where SurveySparrow wins
A dedicated CX suite for NPS, CSAT, and CES
SurveySparrow sells a separate, purpose-built CX product line alongside its general survey tool. If customer experience metrics are your primary use case and you want software built specifically around that workflow, that specialization is real.
API access starts lower in the tier ladder
SurveySparrow's API allowance (rate-limited, starting at 500 calls/day) begins on its entry paid tier, Basic. SurveyRock's API access starts at Solo, its own entry paid tier — comparable positioning, but SurveySparrow's entry tier may be priced lower (unconfirmed).
Questions people ask
Can I migrate my surveys from SurveySparrow to SurveyRock?
No import/migration tool is confirmed to exist today. Surveys would need to be rebuilt — talk to us and we can help with that process.
Is SurveyRock cheaper than SurveySparrow?
We can't say yet — SurveySparrow's own pricing page didn't surface dollar figures during our research, so we're not publishing a price comparison until that's confirmed directly.
Does SurveySparrow's CX suite cost extra on top of the survey plans?
It's confirmed to be a separate product line with its own pricing, but the exact cost and whether it stacks with or replaces the survey plans wasn't confirmed in our research.