SurveyRock vs SurveySparrow

Your CX program, without a separate suite

SurveySparrow sells its CX Suite as a separate product, priced by quote. SurveyRock builds the CX program into the same product you run surveys in: NPS analytics and follow-up actions on every plan, workflows from Team, and theme detection and key driver analysis from Growth, all at published prices.

At about the same yearly price, SurveyRock gives you far more: Solo is $350 a year for 2,500 responses a month with your own branding, while SurveySparrow Basic is $326 a year for 3,500 responses a year, about 292 a month, with SurveySparrow's branding. Branding removal starts at its Business plan, $948 a year.

Prices from surveysparrow.com/pricing, checked 24 September 2026.

SurveyRock vs SurveySparrow, feature by feature

AttributeSurveyRockSurveySparrow
Entry paid planSolo: $35/mo, or $350/yr ($29.17/mo)Basic: $19/mo billed yearly ($228/yr), or $39/mo billed quarterly ($468/yr), at its smallest response volume
Responses on the entry paid plan2,500/monthYearly: 2,500/year (about 208/month), up to 5,000/year (about 417/month) at $39.40/mo. Quarterly: 600/quarter (200/month), up to 3,600/quarter (1,200/month) at $137/mo
Cheapest plan with at least 2,500 responses/monthSolo: $35/mo, or $350/yrBusiness: $79/mo billed yearly ($948/yr) for 3,000/month, or $149/mo billed quarterly ($1,788/yr)
Branding removal — which tierSolo — entry paid tierBusiness — 3rd of 4 paid tiers (Basic, Starter, Business, Enterprise)
Cheapest plan with 3+ usersTeam: 5 staff seats, 10,000 responses/month, $79/mo, or $790/yr ($65.83/mo)Business: 3 users, 3,000 responses/month, $79/mo billed yearly ($948/yr), or $149/mo billed quarterly ($1,788/yr)
Largest response allowance with a published pricePro: 100,000/month, $349/mo, or $3,490/yrBusiness at its largest volume: 5,000/month — $275/mo billed yearly ($3,300/yr), or $345/mo billed quarterly ($4,140/yr). Above that, Enterprise: "Contact us"
Free plan100 responses/month, 10 questions per survey, 3 surveys75 responses/quarter (about 25/month), 10 questions per survey, 3 active Classic surveys
Skip / display logic — which tierSolo — entry paid tierBasic — entry paid tier (same structural position)
AI survey generationIncluded from Solo ($35/mo), 100 AI credits/mo"AI Survey Builder" — tier not specified; generates up to 10 questions per survey
Key driver analysisIncluded from Growth — published price, $179/moKey Driver Analysis ("CogniVue") — Enterprise and CX Suite plans, both "Contact us"; no published price
MaxDiff and conjointNot builtResearch Starter, $299/mo billed quarterly: MaxDiff, Gabor Granger, Van Westendorp and conjoint; one active research survey at a time
CX program toolsIn the survey product: NPS analytics and follow-up actions on every plan, workflows from Team, themes and key drivers from GrowthSeparate "CX Suite" product, priced by quote ("Contact us")
Show 3 more differencesHide 3 more differences
AttributeSurveyRockSurveySparrow
Billing optionsMonthly, or yearly at 10× the monthly price (two months free)Quarterly or yearly — no monthly billing
API accessIncluded from Solo ($35/mo)0 calls/day on free; 500/day on Basic; 1,000/day on Starter and Business
SupportPriority support from Team ($79/mo)24x5 email (Basic/Starter), 24x5 chat (Business), dedicated CSM (Enterprise)

SurveySparrow prices at each response volume

Plan and volumeBilled yearlyBilled quarterly
Basic — smallest volume$19/mo · $228/yr · 2,500 responses/yr (about 208/mo)$39/mo · $468/yr · 600 responses/qtr (200/mo)
Basic — middle volume$27.20/mo · $326/yr · 3,500 responses/yr (about 292/mo)$88/mo · $1,056/yr · 2,100 responses/qtr (700/mo)
Basic — largest volume$39.40/mo · $473/yr · 5,000 responses/yr (about 417/mo)$137/mo · $1,644/yr · 3,600 responses/qtr (1,200/mo)
Starter — smallest volume$39/mo · $468/yr · 15,000 responses/yr (1,250/mo)$59/mo · $708/yr · 3,600 responses/qtr (1,200/mo)
Starter — middle volume$79.80/mo · $958/yr · 20,000 responses/yr (about 1,667/mo)$108/mo · $1,296/yr · 5,100 responses/qtr (1,700/mo)
Starter — largest volume$161.50/mo · $1,938/yr · 30,000 responses/yr (2,500/mo)$157/mo · $1,884/yr · 6,600 responses/qtr (2,200/mo)
Business — smallest volume$79/mo · $948/yr · 36,000 responses/yr (3,000/mo)$149/mo · $1,788/yr · 9,000 responses/qtr (3,000/mo)
Business — middle volume$177/mo · $2,124/yr · 48,000 responses/yr (4,000/mo)$247/mo · $2,964/yr · 12,000 responses/qtr (4,000/mo)
Business — largest volume$275/mo · $3,300/yr · 60,000 responses/yr (5,000/mo)$345/mo · $4,140/yr · 15,000 responses/qtr (5,000/mo)

Prices: surveysparrow.com/pricing, checked 24 September 2026, in US dollars as listed there. SurveySparrow shows each plan as a monthly price billed yearly or quarterly, at three response volumes; the table above lists all of them. Annual totals are the monthly price × 12 (SurveySparrow shows monthly prices to one decimal place, so a total can differ from the actual charge by under a dollar). Responses per month are the yearly allowance ÷ 12 or the quarterly allowance ÷ 3. Those conversions are our arithmetic, not SurveySparrow's figures. SurveySparrow has no monthly billing. SurveyRock yearly pricing is 10× the monthly price; see surveyrock.com/pricing.

Where SurveyRock wins

More than 8 times the responses at about the same price

SurveyRock Solo is $350 a year for 2,500 responses a month (30,000 a year), with branding removal, skip logic and AI survey generation. SurveySparrow's Basic plan is $326 a year for 3,500 responses a year and keeps SurveySparrow's branding. Its cheapest plan with 2,500 or more a month is Business, $948 a year, which is also where branding removal starts: $598 a year more than Solo for 3 users against Solo's 1. For a like-for-like team plan, see the next point.

More responses for less at higher volume

SurveyRock Team includes 10,000 responses a month and 5 staff seats for $790/yr. SurveySparrow's Business plan lists 3,000 to 5,000 responses a month, at $948 to $3,300 a year billed yearly, or $1,788 to $4,140 billed quarterly, with 3 users. Above 5,000 a month it lists no price — Enterprise is "Contact us." SurveyRock Growth includes 50,000 responses a month for $1,790/yr, and Pro includes 100,000 for $3,490/yr.

More free-plan response volume

SurveyRock's free plan includes 100 responses per month. SurveySparrow's free plan caps at 75 responses per quarter — roughly a quarter of SurveyRock's monthly allowance.

Key driver analysis at a published price, not a custom quote

SurveySparrow's Key Driver Analysis ("CogniVue") is available on its Enterprise plan and its CX Suite — both "Contact us," with no published price. SurveyRock includes key driver analysis from Growth, a published $179/mo.

Month-to-month billing

SurveySparrow bills quarterly or yearly only — there is no monthly plan. SurveyRock bills monthly, and a yearly plan costs 10× the monthly price — two months free.

Stay with SurveySparrow if…

You run MaxDiff or conjoint studies

SurveySparrow sells Research Starter at $299/mo billed quarterly, with MaxDiff, Gabor Granger, Van Westendorp and conjoint analysis, and one active research survey at a time. SurveyRock has not built MaxDiff or conjoint.

If you're running surveys rather than pricing and trade-off studies, SurveyRock bills monthly, from $35.

Questions people ask

Can I migrate my surveys from SurveySparrow to SurveyRock?

Yes. Export your responses from SurveySparrow as CSV or Excel. SurveyRock imports responses from a CSV or Excel file, and questions from a Word or text file. If you'd rather we did the move, talk to us at support@surveyrock.com. We never need your SurveySparrow login.

Is SurveyRock cheaper than SurveySparrow?

At most volumes, yes; at SurveySparrow's smallest sizes, no. For a plan with at least 2,500 responses a month, SurveySparrow's cheapest option is Business at $948/yr billed yearly ($1,788/yr billed quarterly), against $350/yr for SurveyRock Solo, which also includes branding removal. At 10,000 responses a month, SurveyRock Team is $790/yr; SurveySparrow lists no price above 5,000 a month. SurveySparrow costs less only at its smallest Basic volumes on yearly billing — $228/yr for 2,500 responses a year, or $326/yr for 3,500 — against $350/yr for Solo's 2,500 responses a month, and without branding removal. The tables and note on this page show how we calculated each figure.

How did you calculate the monthly prices?

SurveySparrow lists each plan as a monthly price billed yearly or quarterly, at three response volumes. We multiplied the monthly price by 12 for annual totals, and divided response allowances by 12 (yearly plans) or 3 (quarterly plans) to get responses per month. SurveySparrow shows monthly prices to one decimal place (for example $27.2), so annual totals can differ from the actual charge by under a dollar. SurveyRock's yearly price is 10× the monthly price, so $350 a year is $29.17 a month. Prices come from surveysparrow.com/pricing, checked 24 September 2026, in US dollars.

Does SurveySparrow's CX suite cost extra on top of the survey plans?

It is sold as a separate product, and SurveySparrow's pricing page shows "Contact us" rather than a price for it, so this page makes no price claim about it.

Facts about SurveySparrow checked on its pricing page and its help center between 24 and 30 September 2026. Prices are US list prices. If we've got something wrong, tell us and we'll fix it.

See what's included at every tier — no quote required