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How to Analyze Open-Ended Survey Responses With AI (Theme Detection)

How SurveyRock groups open-ended survey answers into themes with counts and real quotes, drafts an executive summary, and answers questions about your results in plain language.

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Theme detection, executive summaries and asking your results a question are on Growth and above. Compare plans

Chapters

  1. 0:00The problem: too many open-ended answers to read
  2. 0:24Automatic AI theme detection
  3. 0:52AI-generated executive summaries
  4. 1:12Ask your results a question, in plain language

Transcript

You just collected 153 open-ended survey answers. Be honest — are you going to read all 153 of them? In the next few minutes, we'll show you what SurveyRock does with those answers instead. This is what most teams are working with — rows and rows of real answers, real opinions, and not enough hours to read every one of them closely. It's the single most valuable part of a survey, and the part most likely to get skimmed or skipped entirely.

SurveyRock reads these for you. Every open-text answer gets grouped with others that are saying roughly the same thing — this is theme detection, and it runs automatically as responses come in. Here are the themes it found in this survey. Each one shows exactly how many people raised it, and a couple of real quotes so you can see for yourself why those answers got grouped together. Nothing here is a black box — you can always click into a theme and read the actual responses behind it.

And if you need to hand this to a stakeholder who doesn't have time to look at the dashboard at all, SurveyRock drafts an executive summary — a short, written readout of what the responses are actually saying, pulled straight from the same theme and sentiment data you just saw. This isn't a template with your survey name dropped in — it's generated from this specific set of responses, every time.

One more thing worth showing — you can also just ask. Type a question about your results in plain language, and SurveyRock answers it, with links back to the actual responses it pulled from. That's AI theme detection and executive summaries in SurveyRock — available on our Growth plan and above.

The survey data shown in this video is a demo account's, not a customer's.

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