Estratégias de comunicação mais eficazes para pequenas empresas

É imperativo que você trabalhe suas habilidades de comunicação com todas as pessoas relacionadas ao seu negócio de forma estratégica. Sem métodos de comunicação eficazes, os inconvenientes se estendem a problemas e mal-entendidos que podem afetar seriamente a reputação de sua empresa.

Veja como você pode aperfeiçoar as habilidades de comunicação em sua empresa e se certificar de evitar quaisquer problemas que surjam quando há ausência de comunicação ou quando a mensagem não é comunicada corretamente.

Ouça primeiro

Listening is the foundation of any communication. In fact, a good way to become a better listener is to limit the distractions that pave their way into a conversation and which make it difficult to entirely absorb the message that is being communicated. It is the small things really. Close your email account, put your phone on silent, close the door during a meeting and see for yourself.  Plus try not to get distracted by your own thoughts; the person in front of you deserves your full attention.

Preste atenção ao mau feedback

Ignoring feedback would be a bad move, no matter how insignificant it may look. Someone may have a complaint about your product or there may be a minor conflict. It is your job to respond immediately. Even if it’s just a brief sentence, show your customers that you are looking into the matter so that you don’t lose them and so that they know you are interested in what they have to say and that you take them serious. Otherwise, you will not just have unhappy clients, but unhappy and angry clients. Plus, in order to have your operation running effectively, it is important that you have open lines of communication. That way you will be able to improve your business and meet the demands of your target market.  Sending out an occasional survey or questionnaire to your clients is a best practice method of gathering feedback.

Saiba o que dizer

Part of effective communication is asking the right questions to get the answers you need. In any conversation there are always clues as to what kind of questions will lead you to answers and which questions you should steer clear of. For instance, say you have an employee who is lagging behind the rest of the team and needs motivation. By asking the right questions you should be able to help solve underlying the problem instead of just making it worse.

Faça seu melhor

Meetings are the classic example on how to waste time. However, you can change that, for your business at least. Plan and organize, that is key. Create an agenda and distribute it to all participants ahead of time.  The most important thing that you should do is respect everyone’s time and make the discussions as efficient as possible and convey your message as effectively as you can.

Comunicação de duas vias

A comunicação de duas maneiras pode ajudá-lo a economizar tempo e garantir que nada seja deixado ao acaso. É mais rápida e dá a ambas as partes uma chance de remover qualquer equívoco, assegurando que a outra pessoa tenha entendido o que você está tentando dizer.

Se você é um empresário interativo, então provavelmente recebe feedback diariamente. Estas são informações úteis e podem ajudá-lo a melhorar e até mesmo trabalhar em uma nova estratégia.

Don’t wait until a customer or employee comes to you with a long simmering problem.  Be proactive in seeking out potential difficulties or conflicts.