How Surveys Can Help You Enjoy Globalization

In today’s world of technological progress and tech-savvy trends, more and more people turn to the internet for information regarding businesses and their products/services. According to a recent survey, more than 56% of the people said that they do not trust a business that does not have a proper, globally-accessible website.

These statistics reiterate the need for your business to reach out on a global level if you want it to survive and thrive. This does not necessarily require that you set up offices and branches in every country of the world. Even a small-scale business can achieve a global status through a dominant online existence, effective online marketing strategies and innovative research and survey techniques.


When pursuing globalization, it is important to conduct appropriate market research and surveys before venturing in to a new territory or product line. This ensures that you can deploy market segment/audience-specific marketing methods and obtain feedback from your existing customers and clients and know what they want.

Similarly, employee satisfaction surveys are vital to know what your employees expect from your business, how they are being treated, and what you can do to manage your team better and resolve employee grievances effectively. This facilitates business management.

Several other types of surveys are crucial to establish your business at a global level. Another survey reveals that sales influenced by the Web in 2014 will reach $1.409 trillion. For small and medium-sized business to enjoy a slice of this pie, effective online marketing and surveys are necessities.

SurveyRock recognizes the importance of effective online surveys and its significance to your business growth and global expansion. In use in over 180 countries worldwide, you can now access any market segment in the world and reach out to a diverse range of customers. This can increase your revenue exponentially and establish a customer-base spanning all around the globe.

You will be able to design your own survey and distribute it, using a customized URL, to any target market and audience. This will not only allow you to understand your customer expectations but also help you assess the employability of individuals and the credibility (and willingness) of your donors and financial institutions to provide finance to your business.

Another important aspect of globalization, in terms of online surveys, is the ease of understanding. As you think globally and interact with clients from every part of the world, communication, culture, and language can be a barrier.

A simple solution to overcome this problem would be to take advantage of the language option available for your surveys. You can design and distribute surveys in any language you want. This technique is particularly useful, but is not limited to, a small-scale writing company that hires freelance writers to work online from every country. It can also be used, for example, by a non-profit organization seeking donations and charity from large, multinational corporations.

To learn more about how your business can enjoy globalization and economies of scale, please visit SurveyRock.


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