9 Reasons Why Online Market Surveys Are Better

Online market surveys provide your organization with the appropriate tools to design and conduct your own market surveys, at a significantly lower cost than usual.  Such surveys allow you to connect with your clients and customers faster than printed surveys and enables easier product introduction and modification.

Ever since its inception, online market surveys have enjoyed a technical edge over traditional survey methods as more and more organizations opt for it.

Here are the top 9 reasons why online market surveys are best:

1. Quicker

It is estimated that online market surveys take, on average, 60% less time than traditional market survey approaches. Furthermore, the response from your customers and clients is instant, allowing you to make rapid decisions regarding your product/service.

2. Economical

As mentioned in an earlier blog post, online market surveys can reduce your survey costs up to a quarter compared to paper-based research. This allows your business to save on postage and delivery charges. The feedback from your questionnaire is also easily accessible.

3. Easy to Analyze and Use

Online market surveys provide users with a wide range of tools to analyze the survey results. This includes graphs, tables, matrices, and contingency tables.  SurveyRock also offers Premium account plans the ability to filter results based on a wide variety of factors, cross tabulate the data and also export the summary data or individual survey responses to a spreadsheet for further analysis.

4. User-friendly

A survey revealed that over ninety percent of the users find online market surveys more convenient to answer than telephone surveys. Online surveys can be accessed anytime by the users and the questionnaires are designed to enable them to “skip” through irrelevant sections.

5. Organization-friendly

From an organizational perspective, the questionnaire results can be easily transferred from online market survey forms to specialized software for result calculation and analysis. All of this is done within a fraction of the time compared to traditional surveys.

6. Accurate Results

With online market surveys, human error from data entry is eliminated, at least concerning copying data from offline surveys. Performing a repetitive task can be draining for human beings, adversely affecting their attention span. Users can fill up the survey questionnaires and their answers will be uploaded directly to calculation software, avoiding the chances of any human error in data capture.

7. Audience-Limited

You can limit your audience when designing online market surveys. Pre-screening the audience can enable your organization to design customer-specific market surveys. This is particularly useful when your product or service is technical in nature and requires survey responses from skilled people.

8. Customized

Online market surveys offer various visual attractions for both you and your target audience. They are available in various themes, colors, logos, and can be customized to include your organization’s logo, pictures, videos and other graphics. This makes it more attractive for your audience to respond to the surveys.

9. Give a True Picture

Anonymity is particularly useful in market surveys. When filling out survey forms, your customers will be more comfortable in answering if they know their details will remain anonymous. Online market surveys often do not require any personal details from the target audience and their email ID simply often suffices.  This will ensure honest feedback from your customers as they know that their identities will never be required nor disclosed.