November 3, 2015
Peoria

The saying “Will it play in Peoria?” originated in the early ’20s and ’30s during the US vaudeville era and is used to ask whether a given product, person, promotional theme, or event will appeal to mainstream America, or across a broad range of demographic/psychographic groups. The success of this resilient phrase can be attributed to the fact that the population of Peoria was fairly representative of the country as a whole. Continue reading this post…

October 27, 2015
SurveyGraphsAndCharts

In creating a visual representation of your survey results there are a few options to consider so be sure to choose the format that will best illustrates your findings. Continue reading this post…

October 20, 2015
Twitter-Research

Twitter has become an ocean of market research data just waiting to be explored. The Twitter advanced search function allows you to quickly find mentions of products, services and companies in specific context, acting as a free repository of general and honest conversation where a wide range of information can be gathered. Continue reading this post…

October 12, 2015
Customer-Loyalty

Customer loyalty tips lists are designed to help you develop customer loyalty and it’s no surprise that the one tip you will normally see somewhere on every list is to conduct customer surveys. Continue reading this post…

September 22, 2015
14_Customer_Survey

 

Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers:

1. Their Name. Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer. Continue reading this post…