Ask Globally, Speak Locally

We are all only a few mouse clicks away from reaching a global customer base: they don’t call it the World Wide Web for nothing. According to the World Almanac, 92% of the world’s population are not native-English users. If your market research and marketing efforts are focusing on one language, you are missing out on a huge opportunity. In fact, over 400 Million opportunities.

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10 Tips to Improve Your Surveys

What is a good survey?

A good survey provides you with actionable, clear information for your business decisions. Good surveys have higher response rates and higher quality data. Good surveys are easy to fill out and aren’t confusing.

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What Is The Typical Response Rate For A Survey?

Response rates vary widely depending on a number of factors. For online surveys in which there is no prior relationship with recipients, response rates can be as high as 20% to 30%.

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Customer Experience Is Your Brand

Brand reputation is largely created through the combined experiences and associations that customers have with your business.

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Digitize Your Surveys

Online surveys make data collection and analysis an easy and efficient process.

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Customer Satisfaction Survey Incentives

It seems to be becoming a fairly common practice these days (at least in the US) to include a customer satisfaction survey invitation printed on receipts at check-out that offer a discount on a future purchase as the survey incentive.

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Ten Reasons To Send Customer Surveys

Sending customer surveys can deliver vital insights that improve the effectiveness of sales, marketing, and customer service reps as well as overall business performance.

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Employee Surveys: Find Out What They Really Think

You should never underestimate the lasting impact an employee’s attitude and performance can have on your customer satisfaction levels. Research has shown that positive employee attitudes drastically reduce the damage that unexpected issues can cause to your overall customer satisfaction.

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12 Tips To Help Increase Your Survey Response Rates

A compelling survey invitation will increase the number of recipients who open your email, and increase the number who click on the survey link to complete it.

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