Marketers are always trying to squeeze just a little more value out of each event and yet there’s one event marketing strategy that is often overlooked: online surveys.

Posting your survey results on your company blog to share key insights with customers and employees is a great way to engage blog visitors in a discussion about your business and to encourage them to share your content. Sharing your survey data by publicizing survey results can also help you to develop a reputation in thought leadership for your industry.

If you are like most small businesses, then chances are that most of the jobs in your organization you take care of yourself. You might be working sales, operations and finance, all at the same time and with limited resources, including time.  It is important that you devote your very limited time to the most efficient strategies. One of these strategies is inbound marketing. Many businesses that handle their operations online have worked with this marketing method and found it to be quite fruitful. It doesn’t have to extensive. Plus think about it, most people are too distracted by their smart phones to see the billboard they just passed by. Here is how you can do your best when it comes to inbound marketing:

Network marketing is a business marketing method that makes use of independent representatives to reach customers with either online or offline marketing methods. To do this, the companies recruit individuals who work as their sales force.

Following are a few tips on what it takes to be successful in this industry.

Online market surveys provide your organization with the appropriate tools to design and conduct your own market surveys, at a significantly lower cost than usual.  Such surveys allow you to connect with your clients and customers faster than printed surveys and enables easier product introduction and modification.

Ever since its inception, online market surveys have enjoyed a technical edge over traditional survey methods as more and more organizations opt for it.

Here are the top 9 reasons why online market surveys are best:

Now you’ve probably thought about all the things your competitors did when they launched their products. Was it a huge campaign with unnecessary graphics that seemed to work just fine and even helped them break even?

As a small business it is quite understandable that you have limited resources but you can make up for it and reach a larger client base with social media. It’s quick, reliable and best of all, FREE.

In today’s world of technological progress and tech-savvy trends, more and more people turn to the internet for information regarding businesses and their products/services. According to a recent survey, more than 56% of the people said that they do not trust a business that does not have a proper, globally-accessible website.

These statistics reiterate the need for your business to reach out on a global level if you want it to survive and thrive. This does not necessarily require that you set up offices and branches in every country of the world. Even a small-scale business can achieve a global status through a dominant online existence, effective online marketing strategies and innovative research and survey techniques.

If you want to stay in business then you must keep tabs on what your customers want, and marketing research via the internet is just the way to do it. If you think gut instincts and guesswork are a better option then you are greatly mistaken. This is why company owners and the marketers have switched to online surveys in order to collect the necessary data to keep them in business. These survey types can be used to discern product feedback, buying habits, assessing marketing sizes, gauging brand recognition and lots more.

Market surveys are the most effective and frequently employed method to obtain market information for organizations. Surveys enable your business to understand your markets, clients, and customers. They also enable you to design and implement marketing strategies to not only retain your market name and share, but also to venture into new markets and even create your own market (by creating demand for your products and services).