{"id":524,"date":"2015-09-22T17:36:43","date_gmt":"2015-09-22T15:36:43","guid":{"rendered":"http:\/\/www.surveyrock.com\/blog\/?p=524"},"modified":"2020-10-19T17:46:03","modified_gmt":"2020-10-19T15:46:03","slug":"14-things-you-must-know-about-your-customers-and-prospects","status":"publish","type":"post","link":"https:\/\/www.surveyrock.com\/blog\/14-things-you-must-know-about-your-customers-and-prospects\/","title":{"rendered":"14 Things You Must Know About Your Customers and Prospects"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Customer_Survey\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers:<\/p>\n\n\n\n<p>1. <strong>Their Name<\/strong>. Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>What They&#8217;ve Purchased<\/strong>. If you know what your customers purchased in the past, you have a good idea what they will buy again. (And won&#8217;t waste your time promoting products of little to no interest.)<\/p>\n\n\n\n<p>3. <strong>How Often They Purchase<\/strong>. Individuals who buy rarely from you may need additional encouragement\u2026more marketing. Whereas, consistent customers may not need extra sales pitches, but might benefit from a newsletter or coupon.<\/p>\n\n\n\n<p>4. <strong>How Much They Spend (on average)<\/strong>. Why spend precious time pitching products to customers that they can&#8217;t afford? It might embarrass your customer, shows your lack of personal interest, and may cause customers to lose interest.<\/p>\n\n\n\n<p>5. <strong>The Last Time They Purchased<\/strong>. Have you lost a customer without even knowing it? Who&#8217;s still loyal? Who has strayed (and needs to be brought back)?<\/p>\n\n\n\n<p>6. <strong>Each Interaction You&#8217;ve Had With Them<\/strong>. Documentation is important for obvious reasons. But being able to &#8220;recall&#8221; previous conversations will make your customer feel important and appreciated.<\/p>\n\n\n\n<p>7. <strong>How They Feel About Your Business<\/strong>. Feedback from your customers is the best way to improve your products\/services, meet your customers\u2019 needs, and attract more customers.<\/p>\n\n\n\n<p>Number 7 on their list did not come as a surprise; sending out customer surveys is a great way to get the feedback you need. To lean more about customer surveys, check our <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">When To Conduct Customer Surveys<\/a> and <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ten Reasons To Send Customer Surveys<\/a> posts.<\/p>\n\n\n\n<p>Infusionsoft also put together 7 Things You Absolutely Must Know About Your Prospects, all of which can be easily compiled using a simple online customer survey:<\/p>\n\n\n\n<p>1. <strong>Age<\/strong>. Everything you say and write, including slang, allusions, word difficulty, and topics should be adjusted to meet age appropriateness.<\/p>\n\n\n\n<p>2. <strong>Gender<\/strong>. Despite the dual roles men and women tend to fill, most individuals can be segmented (and sold to) based on gender-specific interests or needs.<\/p>\n\n\n\n<p>3. <strong>Location<\/strong>. Values and culture tend to vary based on demographics. Having a clear understanding of regional difference will improve your targeted messages.<\/p>\n\n\n\n<p>4. <strong>Education Level<\/strong>. Similar to age appropriateness, education levels should determine how you address your prospects and what benefits they will find in your product or service.<\/p>\n\n\n\n<p>5. <strong>Income<\/strong>. The needs and wants from one social class to another should be a guide to the types of products and services you should be selling them.<\/p>\n\n\n\n<p>6. <strong>Marital Status<\/strong>. The values, needs, and desires of married persons greatly differ from those that are single. Marketing family messages to single persons (and vice versa) can lose the deal for you.<\/p>\n\n\n\n<p>7. <strong>What Keeps Them Up At Night<\/strong>. This is the most important one. You&#8217;ve got to know your prospect&#8217;s fears, worries, concerns, excitements, hopes and dreams. When you know the conversation inside your prospect&#8217;s head, you can enter it, speak to it, and build a relationship that leads to a customer.<\/p>\n\n\n\n<p>With the interesting number 7 tip, \u201cWhat keeps them up at night?\u201d, the potential responses to a question like that can\u2019t even begin to be imagined. When you compose similar survey questions you should list a few choices as answers (finances, family, health, etc&#8230;) and offer the option to \u201cselect all that apply\u201d as well as an \u201cother\u201d option. When you include an \u201cother\u201d option you can gather open-ended responses in order to gain further insights into your customers. Most likely they will share responses that you hadn\u2019t even considered.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers: 1. Their Name. Nothing speaks to an individual faster than their first name. 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