{"id":460,"date":"2015-06-18T17:10:44","date_gmt":"2015-06-18T15:10:44","guid":{"rendered":"http:\/\/www.surveyrock.com\/blog\/?p=460"},"modified":"2020-10-19T16:39:17","modified_gmt":"2020-10-19T14:39:17","slug":"building-a-feedback-loop-into-the-tactical-business-plan","status":"publish","type":"post","link":"https:\/\/www.surveyrock.com\/blog\/building-a-feedback-loop-into-the-tactical-business-plan\/","title":{"rendered":"Building A Feedback Loop Into The Tactical Business Plan"},"content":{"rendered":"\n
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan.<\/p>\n\n\n\n

SurveyRock<\/a> offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business:

<\/strong><\/p>\n\n\n\n

Get Customer Feedback<\/strong><\/h3>\n\n\n\n\n\n\n\n

One of the most popular uses of surveys is as a yardstick for customer satisfaction<\/a>. Annual, semiannual or quarterly surveys serve as a barometer of your business\u2019 health and allow you to monitor your performance over time. In addition, many businesses send out satisfaction surveys after each customer transaction, using the survey as a way to judge the effectiveness of individual employees and the product itself.<\/p>\n\n\n\n

Test the Concept<\/strong><\/h3>\n\n\n\n

Expanding your audience to include prospects allows you to check the receptivity of the market to a product enhancement or a new offering. Sending a survey to two segments \u2013 a portion of your customers and a portion of your prospects \u2013 provides visibility into whether prospects require different messaging or education than was required to win your current set of customers.<\/p>\n\n\n\n

Check Your Vendors<\/strong><\/h3>\n\n\n\n

Surveys can help evaluate which vendors are best equipped to deliver the raw materials required to fulfill your product plan. You can send out a survey asking about their shortest lead-time, their standard shipping terms, etc. By downloading their answers into a spreadsheet, you can sort your vendors by those most capable of meeting your new requirements for faster shipping or expanded capacity.<\/p>\n\n\n\n

Plan and Evaluate Your Event<\/strong><\/h3>\n\n\n\n

A survey is an easy way to collect multiple data points from a large group of people. Those in Marketing and Event Planning<\/a> departments can easily deploy surveys to ask representatives about their arrival times to a trade show, their requested shifts, etc. and then use that information to plan their event. Afterward, consider deploying a separate survey to ask the representatives for their opinion on the value of the tradeshow, the number of sales attributed to it, and whether they plan to attend next year.<\/p>\n\n\n\n

Gauge Employee Satisfaction<\/strong><\/h3>\n\n\n\n

Online surveys are an ideal mechanism for soliciting employee feedback<\/a>, providing the anonymity that is essential to candid feedback.<\/p>\n\n\n\n

Share Best Practices<\/strong><\/h3>\n\n\n\n

Guidance is golden and online surveys are an effective way to gather wisdom that can\u2019t be found elsewhere. A quick survey on a how to handle a difficult business question generates responses that can be directly put into practice.<\/p>\n\n\n\n

Get It On Your Calendar<\/strong><\/h3>\n\n\n\n

Give yourself enough lead time to really learn what the survey reveals: too frequently surveys are done at the last minute, which makes it impossible to act on the insight. In addition to a quarterly customer satisfaction survey, consider sending surveys using this rotation:<\/p>\n\n\n\n

  • Operational surveys after each transaction<\/li>
  • Prior to regularly scheduled tradeshows and events<\/li>
  • Marketing concept tests as product development dictates<\/li>
  • Quarterly employee reviews<\/li>
  • Quarterly vendor surveys<\/li>
  • Semi-annual product releases<\/li>
  • Annual employee satisfaction surveys<\/li>
  • Benefit queries before changes in annual plans<\/li><\/ul>\n\n\n\n

    Survey Deployment<\/strong><\/h3>\n\n\n\n

    There are several ways to deploy your surveys and each method has its own advantages. A one-time email broadcast to your entire customer or prospect base is a thorough way to communicate. If you host your survey on your Website, you send a signal to prospects, customers and vendors that you are constantly listening to them and receptive to feedback.<\/p>\n\n\n\n

    Building a real-time feedback loop into a number of sections of your annual business plan can provide you with a way to be nimble \u2013 and knowledgeable \u2013 in your operations. Examine your calendar and your plan and ask yourself: would it help to test this concept or gather more information?<\/p>\n","protected":false},"excerpt":{"rendered":"

    Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan. SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business: Get Customer Feedback<\/p>\n","protected":false},"author":3,"featured_media":461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[53,19,34,40],"class_list":["post-460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-surveys","tag-customer-surveys","tag-feedback","tag-online-survey","tag-online-surveys"],"yoast_head":"\nBuilding A Feedback Loop Into The Tactical Business Plan | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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