{ "id": 89, "date": "2014-11-08T11:38:39", "date_gmt": "2014-11-08T10:38:39", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=89" }, "modified": "2020-10-19T10:48:01", "modified_gmt": "2020-10-19T08:48:01", "slug": "market-research-quality-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/pazar-arastirma-kalite-online-anketleri\/", "title": { "rendered": "Kaliteli \u00c7evrimi\u00e7i Anketler Yoluyla Pazar Ara\u015ft\u0131rmas\u0131" }, "content": { "rendered": "

Herhangi bir i\u015fte, uygulayabilece\u011finiz en k\u00f6t\u00fc fikirlerden biri test edilmemi\u015f bir fikirdir. Bir fikri test etmek i\u00e7in sa\u011flam bir pazar ara\u015ft\u0131rmas\u0131 \u015fartt\u0131r. Bu, m\u00fc\u015fterilerinizin tercihlerini, zevklerini ve taleplerini daha iyi anlaman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

Bu ger\u00e7e\u011fi kabullenmek i\u015fin kolay k\u0131sm\u0131d\u0131r. Ancak pazar ara\u015ft\u0131rmas\u0131 yapmak, mali ve zaman k\u0131s\u0131tlamalar\u0131 nedeniyle g\u00f6z korkutucu bir i\u015ftir. Y\u00fczlerce dolar harcay\u0131p kendi ba\u015f\u0131n\u0131za pazar ara\u015ft\u0131rmas\u0131 yapabilir ya da size yard\u0131mc\u0131 olmas\u0131 i\u00e7in SurveyRock gibi bir anket firmas\u0131n\u0131 kiralayabilirsiniz.<\/p>\n\n\n\n\n\n\n\n

Zamandan ve Maliyetten Tasarruf Edin<\/h3>\n\n\n\n

Temel (=\u00fccretsiz) ve prim \u00e7evrimi\u00e7i anketlerimizle, i\u015fletmeniz e-posta anketlerinde $5,000'e kadar ve telefonla pazarlamada $15,000'e kadar tasarruf edebilir. Ayr\u0131ca, m\u00fc\u015fterilerimize \u00fccretsiz olarak s\u0131n\u0131rs\u0131z \u00e7evrimi\u00e7i anket sa\u011fl\u0131yoruz. Bu da sizi bir pazar ara\u015ft\u0131rmas\u0131 personel istihdam etme zaman\u0131ndan ve zahmetinden kurtaracakt\u0131r.<\/p>\n\n\n\n

\"4K\u00fcresel Tan\u0131n\u0131rl\u0131k<\/h3>\n\n\n\n

K\u00fcresel operasyon a\u011f\u0131m\u0131z sayesinde art\u0131k d\u00fcnya \u00e7ap\u0131nda 180'den fazla \u00fclkedeki m\u00fc\u015fterilere ula\u015fabilir ve onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 anlayabilirsiniz. Bu sadece pazar\u0131n\u0131z\u0131 ve m\u00fc\u015fteri taban\u0131n\u0131z\u0131 art\u0131rmakla kalmayacak, ayn\u0131 zamanda i\u015fletmenizin k\u00fcresel olarak tan\u0131nmas\u0131na ve sat\u0131\u015f y\u00f6netimi stratejilerine yard\u0131mc\u0131 olacakt\u0131r. K\u00fcresel pazar ara\u015ft\u0131rmalar\u0131, farkl\u0131 segmentler i\u00e7in uygun pazarlama teknikleri tasarlaman\u0131za da yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

Sunulan T\u00fcm Formlardaki Sorular<\/h3>\n\n\n\n

Herhangi bir i\u015fletme i\u00e7in, m\u00fc\u015fteri ve m\u00fc\u015fteri geri bildirimi (pazar anketleri yoluyla), \u00fcr\u00fcn veya hizmet kalitesini ve bunlardaki de\u011fi\u015fiklikleri analiz etmek i\u00e7in en \u00f6nemli ara\u00e7t\u0131r.<\/p>\n\n\n\n

SurveyRock'ta m\u00fc\u015fterilerimize \u00e7oktan se\u00e7meli sorular, matris tablolar\u0131 ve sadece say\u0131 i\u00e7eren sorular gibi \u00e7ok \u00e7e\u015fitli soru t\u00fcrleri sunuyoruz. Bu, i\u015fletmeniz i\u00e7in ayr\u0131nt\u0131l\u0131 ve yap\u0131land\u0131r\u0131lm\u0131\u015f geri bildirim sa\u011flayacakt\u0131r. Bu, pazar analistleri istihdam etmenize gerek kalmadan pazar\u0131n\u0131z\u0131 derinlemesine analiz etmenizi sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

Anket Mant\u0131\u011f\u0131<\/h3>\n\n\n\n

Hedef pazar\u0131n\u0131z\u0131n kendileri i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f bir ankete yan\u0131t verme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. \u0130nsanlar\u0131n pazar ara\u015ft\u0131rmas\u0131 anketlerine yan\u0131t vermekte teredd\u00fct etmelerinin ba\u015fl\u0131ca nedeni budur, \u00e7\u00fcnk\u00fc bu anketler bazen \u00e7ok genel niteliktedir ve kula\u011fa daha \u00e7ok s\u0131k\u0131c\u0131 bir r\u00f6portaj gibi gelebilir.<\/p>\n\n\n\n

SurveyRock'ta, m\u00fc\u015fterilerinizin yan\u0131tlar\u0131na ba\u011fl\u0131 olarak alternatif sayfalara y\u00f6nlendiren etkile\u015fimli \"mant\u0131ksal\" anket anketleri tasarlama olana\u011f\u0131 sa\u011fl\u0131yoruz. Bu, anketlerinizin m\u00fc\u015fterileriniz taraf\u0131ndan bo\u015f olarak geri g\u00f6nderilmemesini sa\u011flayarak size zaman ve para tasarrufu sa\u011flar. Ayr\u0131ca m\u00fc\u015fterilerinizi anketlerinize yan\u0131t vermeye te\u015fvik ederek i\u015fletmenize g\u00fcvenilirlik katacakt\u0131r.<\/p>\n\n\n\n

Sonu\u00e7lar\u0131n G\u00f6zden Ge\u00e7irilmesi<\/h3>\n\n\n\n

K\u00fc\u00e7\u00fck veya orta \u00f6l\u00e7ekli bir i\u015fletme olarak, pazar ara\u015ft\u0131rmalar\u0131na b\u00fcy\u00fck yat\u0131r\u0131mlar yapmay\u0131 ve ard\u0131ndan harekete ge\u00e7mek i\u00e7in oturup sonu\u00e7lar\u0131 beklemeyi g\u00f6ze alamazs\u0131n\u0131z. SurveyRock'ta, anket sonu\u00e7lar\u0131n\u0131z\u0131 insan anketlerinizi doldururken ve doldurduklar\u0131 anda g\u00f6r\u00fcnt\u00fcleyebilirsiniz. Bu sayede pazara sunma s\u00fcrenizi k\u0131saltabilir ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc iyile\u015ftirmek i\u00e7in kullanabilece\u011finiz an\u0131nda geri bildirim alabilirsiniz.<\/p>\n\n\n\n

\u00c7ekinmeyin Bize ula\u015f\u0131n<\/a> SurveyRock'\u0131n pazar ara\u015ft\u0131rmas\u0131 ihtiya\u00e7lar\u0131n\u0131zda size nas\u0131l yard\u0131mc\u0131 olabilece\u011fine ili\u015fkin sorular\u0131n\u0131z i\u00e7in.<\/p>", "protected": false }, "excerpt": { "rendered": "

Herhangi bir i\u015fte, uygulayabilece\u011finiz en k\u00f6t\u00fc fikirlerden biri test edilmemi\u015f bir fikirdir. Bir fikri test etmek i\u00e7in sa\u011flam bir pazar ara\u015ft\u0131rmas\u0131 \u015fartt\u0131r. Bu, m\u00fc\u015fterilerinizin tercihlerini, zevklerini ve taleplerini daha iyi anlaman\u0131z\u0131 sa\u011flayacakt\u0131r. Bu ger\u00e7e\u011fi kabullenmek i\u015fin kolay k\u0131sm\u0131d\u0131r. Ancak pazar ara\u015ft\u0131rmas\u0131 yapmak g\u00f6z korkutucu bir g\u00f6revdir [...]<\/p>", "protected": false }, "author": 1, "featured_media": 91, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [ 15, 16 ], "class_list": [ "post-89", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized", "tag-quality", "tag-research" ], "yoast_head": "\nKaliteli \u00c7evrimi\u00e7i Anketler - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Bir fikri test etmek, m\u00fc\u015fterilerinizin tercihlerini, zevklerini ve taleplerini daha iyi anlamak i\u00e7in sa\u011flam bir pazar ara\u015ft\u0131rmas\u0131 \u015fartt\u0131r. \u00c7evrimi\u00e7i bir anket size yard\u0131mc\u0131 olacakt\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/tr\/\u5e02\u5834\u8abf\u67fb\u54c1\u8cea\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaliteli \u00c7evrimi\u00e7i Anketler - 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