{ "id": 56, "date": "2014-10-28T16:44:27", "date_gmt": "2014-10-28T16:44:27", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=56" }, "modified": "2015-03-20T07:16:28", "modified_gmt": "2015-03-20T06:16:28", "slug": "tips-market-small-business-affordably", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/ipuclari-pazar-kucuk-isletme-uygun-fiyatli\/", "title": { "rendered": "K\u00fc\u00e7\u00fck \u0130\u015fletme Pazarlamas\u0131n\u0131 Ekonomik \u015eekilde Yapman\u0131n \u0130pu\u00e7lar\u0131" }, "content": { "rendered": "

Herhangi bir pazarlama kampanyas\u0131 i\u015fletmenizin kaynaklar\u0131na zarar verebilir, ancak i\u015fletmenizin hala reklam vermenize ve s\u00f6z\u00fc yayman\u0131za ihtiyac\u0131 vard\u0131r. K\u00fc\u00e7\u00fck i\u015fletme pazarlamas\u0131 b\u00fcy\u00fcmek i\u00e7in \u00e7ok \u00f6nemlidir. Kay\u0131ts\u0131z kalmay\u0131 g\u00f6ze alamazs\u0131n\u0131z - rakiplerinizin \u00f6yle olmad\u0131\u011f\u0131n\u0131 biliyorsunuz.\u00a0 \u0130\u015fte o zaman bir giri\u015fimci olarak kutunun d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmeye ba\u015flamal\u0131s\u0131n\u0131z.<\/p>\n

Yeni M\u00fc\u015fteriler \u00c7ekmeden \u00d6nce Ev \u00d6devinizi Yap\u0131n<\/h3>\n

Mevcut m\u00fc\u015fterilerinizle konu\u015farak i\u015fe ba\u015flay\u0131n. Yeni insanlar \u00e7ekmek i\u00e7in bir kampanyaya binlerce dolar harcamak yerine, mevcut m\u00fc\u015fterilerinizde mevcut olan f\u0131rsatlar\u0131n zenginli\u011fine g\u00f6re hareket ederek ba\u015flayabilirsiniz. \u0130lk hedefiniz, \u00fcr\u00fcn veya hizmetinizi daha \u00f6nce denemi\u015f olanlar\u0131n alg\u0131s\u0131n\u0131 de\u011ferlendirmektir. Bunu yapmak i\u00e7in m\u00fc\u015fterilerinizden birka\u00e7\u0131n\u0131 se\u00e7in ve onlarla g\u00f6r\u00fc\u015f\u00fcn (ya da onlara bir anket g\u00f6nderin). Bunu \u00fc\u00e7\u00fcnc\u00fc bir tarafa bile yapt\u0131rabilirsiniz, bu \u015fekilde m\u00fc\u015fterileriniz duygular\u0131n\u0131z\u0131 incitmekten korkmazlarsa daha a\u00e7\u0131k olabilirler.<\/p>\n

\u015eimdi, g\u00f6r\u00fc\u015fmeye kat\u0131lmaya istekli bir ki\u015fi buldu\u011funuzda, bir sonraki ad\u0131m \u00f6nemli sorular sormak ve g\u00f6r\u00fc\u015fmeyi k\u0131sa tutmakt\u0131r. Mevcut m\u00fc\u015fterilerinizi s\u0131kmak veya k\u0131zd\u0131rmak istemezsiniz.<\/p>\n

Sorular \u015fu \u015fekilde olmal\u0131d\u0131r: 1) \u00dcr\u00fcn\u00fcm\u00fcz\u00fc se\u00e7ti\u011finizde hangi zorluklar\u0131 \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131yordunuz? b) \u015eirketimizin \u00fcr\u00fcnleri sorununuzu \u00e7\u00f6zmede ne kadar \u00f6nemliydi? c) \u00dcr\u00fcn\u00fc denedikten sonra mevcut \u00fcr\u00fcn(ler)le birlikte ba\u015fka hangi \u00fcr\u00fcn veya hizmeti satmam\u0131z\u0131 isterdiniz?<\/p>\n

Daha sonra, t\u00fcm g\u00f6r\u00fc\u015fmeleri toplad\u0131ktan sonra, bu verileri trendleri ve temalar\u0131 aramak i\u00e7in kullanabilirsiniz. Kat\u0131lan her m\u00fc\u015fteriye bir te\u015fekk\u00fcr notu g\u00f6ndermeyi unutmay\u0131n; sadece takdir edildiklerini hissetmekle kalmayacaklar, ayn\u0131 zamanda bunu marka bilinirli\u011finizi art\u0131rmak i\u00e7in ba\u015fka bir f\u0131rsat olarak da kullanabilirsiniz. \u00d6nemli olan, elinizdekilere bakman\u0131zd\u0131r. Elinizdeki verilerden bir \u015feyler \u00f6\u011frenin ve bunlar\u0131 i\u015finize uygulay\u0131n.<\/p>\n

Hayal G\u00fcc\u00fcn\u00fcz\u00fc Kullan\u0131n<\/h3>\n

Pazarlama kampanyalar\u0131n\u0131n pahal\u0131 grafik patlamalar\u0131 olmas\u0131 gerekmez; b\u00fct\u00e7enize uygun bir kampanyay\u0131 kolayca tasarlayabilirsiniz. Bir kartpostal kadar k\u00fc\u00e7\u00fck olabilir. Farkl\u0131 bir \u015feyler bulmaya \u00e7al\u0131\u015f\u0131n ve rakiplerinizin neler yapt\u0131\u011f\u0131n\u0131 kontrol etmekten \u00e7ekinmeyin. Di\u011fer sekt\u00f6rlerdeki \u015firketlerin i\u015fleri nas\u0131l yapt\u0131klar\u0131na bakmak da faydal\u0131 olabilir. Akl\u0131n\u0131za yepyeni fikirler gelebilir.<\/p>\n

D\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz Kadar Pahal\u0131 De\u011fil<\/h3>\n

Tan\u0131t\u0131m pahal\u0131 g\u00f6r\u00fcnebilir, ancak bug\u00fcnlerde \u00e7ok d\u00fc\u015f\u00fck \u00fccretlerle hizmet veren ve internet sayesinde fiyat al\u0131\u015fveri\u015fi yapman\u0131n \u00e7ok kolay oldu\u011fu halkla ili\u015fkiler firmalar\u0131 giderek art\u0131yor. Bu firmalar, ne kadar k\u00fc\u00e7\u00fck olursa olsun, halk\u0131n ilgisini kesinlikle \u00e7ekecek bir \u015fey tasarlama konusunda uzmanla\u015fm\u0131\u015ft\u0131r.<\/p>\n

E-posta pazarlamas\u0131 ile ba\u015flay\u0131n. Esnektir, uygun maliyetlidir, \u00f6l\u00e7\u00fcm\u00fc kolayd\u0131r ve \u00e7ok etkilidir. Web sitenize trafik \u00e7ekmenize ve daha geni\u015f bir kitleye ula\u015fman\u0131za yard\u0131mc\u0131 olur. Asl\u0131nda e-posta pazarlamas\u0131 yaln\u0131zca hizmetinizi pazarlaman\u0131za de\u011fil, ayn\u0131 zamanda markan\u0131z\u0131 olu\u015fturman\u0131za da yard\u0131mc\u0131 olur. Etkili bir ileti\u015fim \u015feklidir; \u00fcr\u00fcn lansmanlar\u0131n\u0131 bile bununla duyurabilirsiniz.<\/p>\n

Se\u00e7enekler sonsuzdur, ancak ev \u00f6devinizi yapman\u0131z, her \u015feyi enine boyuna d\u00fc\u015f\u00fcnmeniz ve etkili ve uygun g\u00f6r\u00fcnecek ve ayn\u0131 zamanda pazarlama hedeflerinizle uyumlu olacak uygun bir mesaj geli\u015ftirmeniz gerekir.<\/p>\n

Daha sonraki bir blog yaz\u0131s\u0131nda sosyal medyan\u0131n nas\u0131l daha ileri bir pazarlama arac\u0131 olarak kullan\u0131labilece\u011fini inceleyece\u011fiz.<\/p>", "protected": false }, "excerpt": { "rendered": "

Herhangi bir pazarlama kampanyas\u0131 i\u015fletmenizin kaynaklar\u0131na zarar verebilir, ancak i\u015fletmenizin hala reklam vermenize ve s\u00f6z\u00fc yayman\u0131za ihtiyac\u0131 vard\u0131r. K\u00fc\u00e7\u00fck i\u015fletme pazarlamas\u0131 b\u00fcy\u00fcmek i\u00e7in \u00e7ok \u00f6nemlidir. Kay\u0131ts\u0131z kalmay\u0131 g\u00f6ze alamazs\u0131n\u0131z - rakiplerinizin \u00f6yle olmad\u0131\u011f\u0131n\u0131 biliyorsunuz.<\/p>", "protected": false }, "author": 1, "featured_media": 0, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 53, 54, 14, 52, 13 ], "class_list": [ "post-56", "post", "type-post", "status-publish", "format-standard", "hentry", "category-marketing", "tag-customer-surveys", "tag-email-marketing", "tag-marketing", "tag-smal-business", "tag-small-business" ], "yoast_head": "\nK\u00fc\u00e7\u00fck \u0130\u015fletmenizi Uygun Fiyatla Pazarlay\u0131n<\/title>\n<meta name=\"description\" content=\"K\u00fc\u00e7\u00fck i\u015fletme pazarlamas\u0131 b\u00fcy\u00fcmek i\u00e7in \u00e7ok \u00f6nemlidir. 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