{
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    "date": "2015-09-22T17:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/tr\/musterileriniz-ve-potansiyel-musterileriniz-hakkinda-bilmeniz-gereken-14-sey\/",
    "title": {
        "rendered": "M\u00fc\u015fterileriniz ve Potansiyel M\u00fc\u015fterileriniz Hakk\u0131nda Bilmeniz Gereken 14 \u015eey"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Customer_Survey\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft, M\u00fc\u015fterileriniz Hakk\u0131nda Bilmeniz Gereken 7 \u015eey ba\u015fl\u0131kl\u0131 faydal\u0131 bir liste haz\u0131rlad\u0131:<\/p>\n\n\n\n<p>1. <strong>Onlar\u0131n Ad\u0131<\/strong>. Hi\u00e7bir \u015fey bir bireyle ilk ad\u0131ndan daha h\u0131zl\u0131 konu\u015famaz. M\u00fc\u015fterinizle ili\u015fkinizi geli\u015ftirmek i\u00e7in bunu kullan\u0131n.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Ne Sat\u0131n Ald\u0131lar<\/strong>. M\u00fc\u015fterilerinizin ge\u00e7mi\u015fte ne sat\u0131n ald\u0131\u011f\u0131n\u0131 bilirseniz, neyi tekrar sat\u0131n alacaklar\u0131 konusunda iyi bir fikriniz olur. (Ve ilgilerini \u00e7ekmeyen \u00fcr\u00fcnleri tan\u0131tarak zaman\u0131n\u0131z\u0131 bo\u015fa harcamam\u0131\u015f olursunuz).<\/p>\n\n\n\n<p>3. <strong>Ne S\u0131kl\u0131kta Sat\u0131n Al\u0131yorlar<\/strong>. Sizden nadiren al\u0131\u015fveri\u015f yapan ki\u015filerin ek te\u015fvike, yani daha fazla pazarlamaya ihtiyac\u0131 olabilir. S\u00fcrekli m\u00fc\u015fteriler ise ekstra sat\u0131\u015f konu\u015fmalar\u0131na ihtiya\u00e7 duymayabilir, ancak bir b\u00fclten veya kupondan faydalanabilir.<\/p>\n\n\n\n<p>4. <strong>Ne Kadar Harc\u0131yorlar (ortalama)<\/strong>. Neden m\u00fc\u015fterilere kar\u015f\u0131layamayacaklar\u0131 \u00fcr\u00fcnleri sunmak i\u00e7in de\u011ferli zaman\u0131n\u0131z\u0131 harcayas\u0131n\u0131z ki? Bu m\u00fc\u015fterinizi utand\u0131rabilir, ki\u015fisel ilgi eksikli\u011finizi g\u00f6sterir ve m\u00fc\u015fterilerin ilgisini kaybetmesine neden olabilir.<\/p>\n\n\n\n<p>5. <strong>En Son Ne Zaman Sat\u0131n Ald\u0131lar<\/strong>. Fark\u0131nda bile olmadan bir m\u00fc\u015fterinizi kaybettiniz mi? Kim hala sad\u0131k? Kim uzakla\u015ft\u0131 (ve geri getirilmesi gerekiyor)?<\/p>\n\n\n\n<p>6. <strong>Onlarla Ya\u015fad\u0131\u011f\u0131n\u0131z Her Etkile\u015fim<\/strong>. Belgeleme bariz nedenlerden dolay\u0131 \u00f6nemlidir. Ancak \u00f6nceki konu\u015fmalar\u0131 \"hat\u0131rlayabilmek\" m\u00fc\u015fterinizin kendisini \u00f6nemli ve takdir edilmi\u015f hissetmesini sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>7. <strong>\u0130\u015fletmeniz Hakk\u0131nda Ne Hissediyorlar?<\/strong>. M\u00fc\u015fterilerinizden gelen geri bildirimler, \u00fcr\u00fcnlerinizi\/hizmetlerinizi geli\u015ftirmenin, m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131laman\u0131n ve daha fazla m\u00fc\u015fteri \u00e7ekmenin en iyi yoludur.<\/p>\n\n\n\n<p>Listelerdeki 7 numara s\u00fcrpriz olmad\u0131; m\u00fc\u015fteri anketleri g\u00f6ndermek, ihtiyac\u0131n\u0131z olan geri bildirimi alman\u0131n harika bir yoludur. M\u00fc\u015fteri anketleri hakk\u0131nda daha fazla bilgi edinmek i\u00e7in <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00fc\u015fteri Anketleri Ne Zaman Yap\u0131lmal\u0131?<\/a> ve <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00fc\u015fteri Anketleri G\u00f6ndermek \u0130\u00e7in On Neden<\/a> G\u00f6nderiler.<\/p>\n\n\n\n<p>Infusionsoft ayr\u0131ca Potansiyel M\u00fc\u015fterileriniz Hakk\u0131nda Kesinlikle Bilmeniz Gereken 7 \u015eey'i bir araya getirdi; bunlar\u0131n t\u00fcm\u00fc basit bir \u00e7evrimi\u00e7i m\u00fc\u015fteri anketi kullan\u0131larak kolayca derlenebilir:<\/p>\n\n\n\n<p>1. <strong>Ya\u015f<\/strong>. Argo, imalar, kelime zorlu\u011fu ve konular da dahil olmak \u00fczere s\u00f6yledi\u011finiz ve yazd\u0131\u011f\u0131n\u0131z her \u015fey ya\u015fa uygunlu\u011fa g\u00f6re ayarlanmal\u0131d\u0131r.<\/p>\n\n\n\n<p>2. <strong>Cinsiyet<\/strong>. Erkekler ve kad\u0131nlar\u0131n doldurma e\u011filiminde oldu\u011fu ikili rollere ra\u011fmen, \u00e7o\u011fu birey cinsiyete \u00f6zg\u00fc ilgi alanlar\u0131 veya ihtiya\u00e7lar temelinde b\u00f6l\u00fcmlere ayr\u0131labilir (ve sat\u0131labilir).<\/p>\n\n\n\n<p>3. <strong>Konum<\/strong>. De\u011ferler ve k\u00fclt\u00fcr, demografik \u00f6zelliklere g\u00f6re de\u011fi\u015fme e\u011filimindedir. B\u00f6lgesel farkl\u0131l\u0131klar\u0131 net bir \u015fekilde anlamak, hedeflenen mesajlar\u0131n\u0131z\u0131 geli\u015ftirecektir.<\/p>\n\n\n\n<p>4. <strong>E\u011fitim Seviyesi<\/strong>. Ya\u015f uygunlu\u011funa benzer \u015fekilde, e\u011fitim seviyeleri de potansiyel m\u00fc\u015fterilerinize nas\u0131l hitap edece\u011finizi ve \u00fcr\u00fcn veya hizmetinizde ne gibi faydalar bulaca\u011f\u0131n\u0131z\u0131 belirlemelidir.<\/p>\n\n\n\n<p>5. <strong>Gelir<\/strong>. Bir sosyal s\u0131n\u0131ftan di\u011ferine ihtiya\u00e7lar ve istekler, onlara satman\u0131z gereken \u00fcr\u00fcn ve hizmet t\u00fcrleri i\u00e7in bir rehber olmal\u0131d\u0131r.<\/p>\n\n\n\n<p>6. <strong>Medeni Durum<\/strong>. Evli ki\u015filerin de\u011ferleri, ihtiya\u00e7lar\u0131 ve arzular\u0131 bekar olanlardan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde farkl\u0131d\u0131r. Aile mesajlar\u0131n\u0131 bekar ki\u015filere pazarlamak (veya tam tersi) anla\u015fmay\u0131 sizin i\u00e7in kaybedebilir.<\/p>\n\n\n\n<p>7. <strong>Onlar\u0131 Geceleri Uyan\u0131k Tutan \u015eey<\/strong>. Bu en \u00f6nemli olan\u0131d\u0131r. Potansiyel m\u00fc\u015fterinizin korkular\u0131n\u0131, endi\u015felerini, kayg\u0131lar\u0131n\u0131, heyecanlar\u0131n\u0131, umutlar\u0131n\u0131 ve hayallerini bilmelisiniz. Potansiyel m\u00fc\u015fterinizin kafas\u0131n\u0131n i\u00e7indeki konu\u015fmay\u0131 bildi\u011finizde, ona girebilir, onunla konu\u015fabilir ve m\u00fc\u015fteriye g\u00f6t\u00fcren bir ili\u015fki kurabilirsiniz.<\/p>\n\n\n\n<p>\u0130lgin\u00e7 7 numaral\u0131 ipucu olan \"Onlar\u0131 geceleri ayakta tutan nedir?\" gibi bir soruya verilebilecek olas\u0131 yan\u0131tlar\u0131 hayal bile edemezsiniz. Benzer anket sorular\u0131n\u0131 olu\u015ftururken cevap olarak birka\u00e7 se\u00e7enek (finans, aile, sa\u011fl\u0131k, vb...) listelemeli ve \"ge\u00e7erli olanlar\u0131n t\u00fcm\u00fcn\u00fc se\u00e7in\" se\u00e7ene\u011finin yan\u0131 s\u0131ra bir \"di\u011fer\" se\u00e7ene\u011fi de sunmal\u0131s\u0131n\u0131z. \"Di\u011fer\" se\u00e7ene\u011fini ekledi\u011finizde, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in a\u00e7\u0131k u\u00e7lu yan\u0131tlar toplayabilirsiniz. B\u00fcy\u00fck olas\u0131l\u0131kla sizin hi\u00e7 d\u00fc\u015f\u00fcnmedi\u011finiz yan\u0131tlar\u0131 payla\u015facaklard\u0131r.<\/p>",
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        "rendered": "<p>Infusionsoft, M\u00fc\u015fterileriniz Hakk\u0131nda Bilmeniz Gereken 7 \u015eey'den olu\u015fan faydal\u0131 bir liste haz\u0131rlad\u0131: 1. \u0130simleri. Hi\u00e7bir \u015fey bir bireyle ilk ad\u0131ndan daha h\u0131zl\u0131 konu\u015famaz. M\u00fc\u015fterinizle ili\u015fkinizi kurmak i\u00e7in bunu kullan\u0131n.<\/p>",
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