{ "id": 502, "date": "2015-09-15T17:16:48", "date_gmt": "2015-09-15T15:16:48", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=502" }, "modified": "2020-10-19T17:39:44", "modified_gmt": "2020-10-19T15:39:44", "slug": "five-tips-for-a-successful-customer-satisfaction-survey", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/basarili-musteri-memnuniyeti-anketi-icin-bes-ipucu\/", "title": { "rendered": "Ba\u015far\u0131l\u0131 Bir M\u00fc\u015fteri Memnuniyeti Anketi \u0130\u00e7in Be\u015f \u0130pucu" }, "content": { "rendered": "

\"Mevcut m\u00fc\u015fterilerinize anket yap\u0131n\" i\u015finizin b\u00fcy\u00fcmesine yard\u0131mc\u0131 olacak yayg\u0131n bir \u00f6neridir. SurveyRock olarak m\u00fc\u015fterilerinizle anket yapman\u0131n ba\u015far\u0131n\u0131z i\u00e7in ne kadar \u00f6nemli oldu\u011funu biliyoruz ve m\u00fc\u015fteri memnuniyeti anketlerinizin ger\u00e7ekten kullanabilece\u011finiz eyleme ge\u00e7irilebilir bilgiler edinmenize yard\u0131mc\u0131 olmas\u0131n\u0131 istiyoruz.<\/p>\n\n\n\n\n\n\n\n

\"M\u00fc\u015fteri_Memnuniyeti_Anketi\"\/<\/figure><\/div>\n\n\n\n

Tahminleri ortadan kald\u0131r\u0131n ve bu be\u015f m\u00fc\u015fteri anketi tasar\u0131m ilkesini izleyin:<\/p>\n\n\n\n

1. Anketin ba\u015f\u0131nda genel memnuniyeti sorunu.<\/strong> Bu, m\u00fc\u015fterilerin \u015firketiniz, \u00fcr\u00fcn\u00fcn\u00fcz veya hizmetiniz hakk\u0131ndaki genel izlenimlerini, bu ili\u015fkilerin belirli y\u00f6nlerini d\u00fc\u015f\u00fcnmeye ba\u015flamadan \u00f6nce \u00f6l\u00e7menize olanak tan\u0131yacakt\u0131r. Bizim Net Tavsiye Skoru (NPS) sorusu<\/a> ve \u015fablon burada idealdir.<\/p>\n\n\n\n

2. 5 puanl\u0131k bir memnuniyet \u00f6l\u00e7e\u011fi kullan\u0131n.<\/strong> Soru \u00f6l\u00e7eklerinde say\u0131larla ili\u015fkili a\u00e7\u0131klay\u0131c\u0131 etiketler bulunmal\u0131 ve \u00f6l\u00e7e\u011fin en \u00fcst noktas\u0131 m\u00fc\u015fterilerin ger\u00e7ekten \"hayrete d\u00fc\u015ft\u00fc\u011f\u00fc\" anlam\u0131na gelmelidir.<\/p>\n\n\n\n

3. Soru ifadelerinizde tutarl\u0131 olun.<\/strong> M\u00fc\u015fteri memnuniyeti ara\u015ft\u0131rmalar\u0131nda tutarl\u0131l\u0131k kritik \u00f6neme sahiptir. Soru \u00f6l\u00e7ekleri zaman i\u00e7inde oldu\u011fu kadar belirli bir anket i\u00e7inde de tutarl\u0131 olmal\u0131d\u0131r. Genel memnuniyet sorusu ve ili\u015fkinin belirli y\u00f6nlerini soranlar da dahil olmak \u00fczere, m\u00fc\u015fteri memnuniyetinin temel \u00f6l\u00e7\u00fcmlerinin hepsi ayn\u0131 \u00f6l\u00e7e\u011fi kullanmal\u0131d\u0131r.<\/p>\n\n\n\n

4. Anketi k\u0131sa ve odakl\u0131 tutun.<\/strong> M\u00fc\u015fterilerinizin sizinle olan ili\u015fkisini anlamaya odaklan\u0131n. Bilmek istedi\u011finiz her \u015feyi sorma e\u011filiminden ka\u00e7\u0131n\u0131n. Ne kadar \u00e7ok konuyu ele almaya \u00e7al\u0131\u015f\u0131rsan\u0131z, kat\u0131l\u0131mc\u0131lar\u0131n anketi terk etme olas\u0131l\u0131\u011f\u0131 o kadar artar.<\/p>\n\n\n\n

5. Demografik veya \"firmografik\" sorular sorunu.<\/strong> Demografik veya firmaografik (\u015firket veya end\u00fcstri t\u00fcr\u00fc ve b\u00fcy\u00fckl\u00fc\u011f\u00fc) bilgileri sorgulamak, verileri yeni m\u00fc\u015fteriler veya b\u00f6lgesel m\u00fc\u015fteriler gibi farkl\u0131 alt gruplara g\u00f6re analiz etmenizi sa\u011flar. Memnuniyeti etkileyebilecek m\u00fc\u015fteri profilleri hakk\u0131ndaki hipotezleri g\u00f6z \u00f6n\u00fcnde bulundurun ve bu verileri yakalayan sorular ekleyin.<\/p>\n\n\n\n

M\u00fc\u015fterilerinizin memnuniyetinin do\u011frudan karl\u0131l\u0131\u011fa ba\u011fl\u0131 oldu\u011funu unutmay\u0131n - mutlu m\u00fc\u015fteriler daha fazla sat\u0131n al\u0131r ve di\u011fer m\u00fc\u015fterileri y\u00f6nlendirir.<\/p>\n\n\n\n



Net Promoter\u00ae ve NPS\u00ae Satmetrix Systems, Inc., Bain & Company ve Fred Reichheld'in tescilli ticari markalar\u0131d\u0131r.<\/p>", "protected": false }, "excerpt": { "rendered": "

\"Mevcut m\u00fc\u015fterilerinize anket yap\u0131n\" i\u015finizin b\u00fcy\u00fcmesine yard\u0131mc\u0131 olacak yayg\u0131n bir \u00f6neridir. SurveyRock olarak m\u00fc\u015fterilerinizle anket yapman\u0131n ba\u015far\u0131n\u0131z i\u00e7in ne kadar \u00f6nemli oldu\u011funu biliyoruz ve m\u00fc\u015fteri memnuniyeti anketlerinizin ger\u00e7ekten kullanabilece\u011finiz eyleme ge\u00e7irilebilir bilgiler edinmenize yard\u0131mc\u0131 olmas\u0131n\u0131 istiyoruz.<\/p>", "protected": false }, "author": 3, "featured_media": 504, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 35 ], "class_list": [ "post-502", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-survey-tips" ], "yoast_head": "\nBa\u015far\u0131l\u0131 Bir M\u00fc\u015fteri Memnuniyeti Anketi \u0130\u00e7in Be\u015f \u0130pucu | SurveyRock<\/title>\n<meta name=\"description\" content=\"Tahminleri ortadan kald\u0131r\u0131n ve bu be\u015f 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