{
    "id": 481,
    "date": "2015-06-30T19:08:15",
    "date_gmt": "2015-06-30T17:08:15",
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    "modified": "2020-10-19T16:43:40",
    "modified_gmt": "2020-10-19T14:43:40",
    "slug": "how-to-administer-your-customer-survey",
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    "link": "http:\/\/www.surveyrock.com\/blog\/tr\/musteri-anketiniz-nasil-yonetilir\/",
    "title": {
        "rendered": "M\u00fc\u015fteri Anketinizi Nas\u0131l Uygulayabilirsiniz?"
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        "rendered": "<p>En iyi uygulama y\u00f6ntemi <a href=\"https:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\">m\u00fc\u015fteri anketi<\/a> bunun bir i\u015flem veya ili\u015fki anketi olmas\u0131na ba\u011fl\u0131d\u0131r. \u0130\u015flemsel bir anket m\u00fc\u015fteri temas\u0131 noktas\u0131nda ger\u00e7ekle\u015ftirilir. M\u00fc\u015fteri temas\u0131n\u0131n niteli\u011fine ba\u011fl\u0131 olarak y\u00fcz y\u00fcze, telefonla veya \u00e7evrimi\u00e7i bir anket uygun olabilir. \u00d6te yandan, ili\u015fki anketleri en uygun maliyetle \u00e7evrimi\u00e7i olarak ger\u00e7ekle\u015ftirilir.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/06\/customerfeedback.jpg\" alt=\"m\u00fc\u015fteri anketi\"\/><\/figure><\/div>\n\n\n\n<p><br>\u00c7evrimi\u00e7i veri toplama, m\u00fc\u015fterilerle g\u00f6r\u00fc\u015fme yapman\u0131n di\u011fer y\u00f6ntemlerine g\u00f6re \u00f6nemli avantajlar sunar ve m\u00fcmk\u00fcn olan her durumda bu y\u00f6ntemi kullanmal\u0131s\u0131n\u0131z. Avantajlar \u015funlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>H\u0131z<\/strong><\/h3>\n\n\n\n<p>\u0130nternet, anketin anl\u0131k olarak da\u011f\u0131t\u0131lmas\u0131n\u0131 ve sonu\u00e7lar\u0131n ger\u00e7ek zamanl\u0131 olarak toplan\u0131p tablola\u015ft\u0131r\u0131lmas\u0131n\u0131 sa\u011flar. Bu, anket devam ederken bile an\u0131nda veri analizine olanak tan\u0131r. M\u00fc\u015fteri memnuniyeti sonu\u00e7lar\u0131 sorunlar\u0131 tespit etmek ve d\u00fczeltmek i\u00e7in kullan\u0131ld\u0131\u011f\u0131ndan, yan\u0131tlar ne kadar h\u0131zl\u0131 gelirse o kadar h\u0131zl\u0131 ele al\u0131nabilir. Buna kar\u015f\u0131l\u0131k, posta anketleri uzun gecikme s\u00fcrelerinden ve 5% gibi d\u00fc\u015f\u00fck yan\u0131t oranlar\u0131ndan muzdariptir. <\/p>\n\n\n\n<p>Telefon anketleri, azalan yan\u0131t oranlar\u0131 nedeniyle daha uzun s\u00fcrmektedir. Telefon g\u00f6r\u00fc\u015fmelerinde ret oranlar\u0131 60%'ye ula\u015fm\u0131\u015ft\u0131r (AC Nielsen). Online anketleri yan\u0131tlaman\u0131n kolayl\u0131\u011f\u0131 sayesinde anketler daha h\u0131zl\u0131 tamamlanabilmekte ve m\u00fc\u015fteri taban\u0131n\u0131n daha geni\u015f bir kesimine ula\u015f\u0131labilmektedir. <\/p>\n\n\n\n<p>Bir dizi de\u011fi\u015fkene ba\u011fl\u0131 olarak - anket al\u0131c\u0131lar\u0131yla olan ili\u015fki, anketin uzunlu\u011fu, bir hat\u0131rlat\u0131c\u0131n\u0131n g\u00f6nderilip g\u00f6nderilmedi\u011fi ve bir te\u015fvikin sunulup sunulmad\u0131\u011f\u0131 - \u00e7evrimi\u00e7i anketler i\u00e7in yan\u0131t oranlar\u0131 35%'ye kadar \u00e7\u0131kabilir. Al\u0131c\u0131larla \u00f6nceden herhangi bir ili\u015fkinin bulunmad\u0131\u011f\u0131 online anketlerde bile yan\u0131t oranlar\u0131 23% ila 31% olabilmektedir (Quirk's Marketing Research Review).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>D\u00fcr\u00fcstl\u00fck<\/strong><\/h3>\n\n\n\n<p>\u0130nsan cevaplar\u0131 telefondaki birinin s\u00fczgecinden ge\u00e7medi\u011finde daha d\u00fcr\u00fcst olurlar. Bu durum, insanlar\u0131n telefonda veya ki\u015fisel g\u00f6r\u00fc\u015fmelerde oldu\u011fundan daha \u00e7ok Web'de sorular\u0131 yan\u0131tlad\u0131\u011f\u0131n\u0131 g\u00f6steren hassas konulardaki ara\u015ft\u0131rmalar i\u00e7in \u00e7ok \u00f6nemlidir. <\/p>\n\n\n\n<p>Anket\u00f6r \u00f6nyarg\u0131s\u0131n\u0131n ortadan kalkmas\u0131 ve anket\u00f6r\u00fcn sonu\u00e7lar\u0131 kaydetmesi i\u00e7in bekleme s\u00fcresinin ortadan kalkmas\u0131, a\u00e7\u0131k u\u00e7lu sorulara daha samimi ve eksiksiz yan\u0131tlar verilmesini de sa\u011flar. Bu, \u00f6zellikle m\u00fc\u015fteriler memnuniyet derecelendirmelerini a\u00e7\u0131klamak i\u00e7in g\u00f6n\u00fcll\u00fc olarak ek bilgi verdi\u011finde \u00f6nemlidir. Bu t\u00fcr yan\u0131tlar, bir \u015firketin neleri iyi yapt\u0131\u011f\u0131na dair fikir verir ve s\u0131kl\u0131kla i\u015f ili\u015fkisinin sa\u011fl\u0131\u011f\u0131 hakk\u0131nda uyar\u0131 i\u015faretleri sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maliyet<\/strong><\/h3>\n\n\n\n<p>\u0130nternet, geleneksel pazarlama ara\u015ft\u0131rmalar\u0131yla ili\u015fkili maliyetlerin \u00e7o\u011funu ortadan kald\u0131r\u0131r. Online anketler posta ve telefon masraflar\u0131n\u0131n yan\u0131 s\u0131ra ka\u011f\u0131t, zarf ve bask\u0131 gibi temel materyalleri de ortadan kald\u0131r\u0131r. Kendi kendine y\u00f6nlendirildi\u011fi i\u00e7in anket\u00f6r maliyeti yoktur. Son olarak, daha uygun oldu\u011fu i\u00e7in te\u015fvik sunma maliyeti azalt\u0131labilir.<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 veri toplama y\u00f6ntemleri de birle\u015ftirilebilir. M\u00fc\u015fteri taban\u0131n\u0131n bir k\u0131sm\u0131 i\u00e7in \u00e7evrimd\u0131\u015f\u0131 y\u00f6ntemler gerekliyse, yaln\u0131zca posta yoluyla, \u015fahsen veya telefonla ula\u015f\u0131labilen m\u00fc\u015fterilerin verileri bir <a href=\"http:\/\/www.surveyrock.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e7evrimi\u00e7i anket arac\u0131<\/a>. Bu \u015fekilde t\u00fcm anket sonu\u00e7lar\u0131 birlikte yakalanabilir, g\u00f6zden ge\u00e7irilebilir ve analiz edilebilir.<\/p>",
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        "rendered": "<p>Bir m\u00fc\u015fteri anketini uygulaman\u0131n en iyi yolu, bunun bir i\u015flem veya ili\u015fki anketi olmas\u0131na ba\u011fl\u0131d\u0131r. \u0130\u015flemsel bir anket, m\u00fc\u015fteriyle temas noktas\u0131nda ger\u00e7ekle\u015ftirilir. M\u00fc\u015fteri temas\u0131n\u0131n niteli\u011fine ba\u011fl\u0131 olarak y\u00fcz y\u00fcze, telefonla veya \u00e7evrimi\u00e7i bir anket uygun olabilir. \u00d6te yandan, ili\u015fki anketleri en uygun maliyetli [...]<\/p>",
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