{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/takti%cc%87k-i%cc%87s-plani-i%cc%87ci%cc%87nde-bi%cc%87r-geri%cc%87-bi%cc%87ldi%cc%87ri%cc%87m-dongusu-olusturmak\/", "title": { "rendered": "Taktik \u0130\u015f Plan\u0131nda Geri Bildirim D\u00f6ng\u00fcs\u00fc Olu\u015fturma" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Bilgili i\u015f insanlar\u0131, pazarda \u00e7evik olman\u0131n yolunun taktiksel i\u015f planlar\u0131n\u0131n \u00e7e\u015fitli yerlerine s\u00fcrekli bir geri bildirim d\u00f6ng\u00fcs\u00fc in\u015fa etmekten ge\u00e7ti\u011fini ke\u015ffediyor.<\/p>\n\n\n\n

SurveyRock<\/a> anketlerin i\u015fletmenizin verimlili\u011fini, etkinli\u011fini ve karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilece\u011fi yollardan baz\u0131lar\u0131n\u0131 sunuyor:

<\/strong><\/p>\n\n\n\n

M\u00fc\u015fteri Geri Bildirimi Al\u0131n<\/strong><\/h3>\n\n\n\n\n\n\n\n

Anketlerin en pop\u00fcler kullan\u0131m alanlar\u0131ndan biri, a\u015fa\u011f\u0131dakiler i\u00e7in bir k\u0131stast\u0131r m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307<\/a>. Y\u0131ll\u0131k, alt\u0131 ayl\u0131k veya \u00fc\u00e7 ayl\u0131k anketler, i\u015fletmenizin sa\u011fl\u0131\u011f\u0131 i\u00e7in bir barometre g\u00f6revi g\u00f6r\u00fcr ve zaman i\u00e7indeki performans\u0131n\u0131z\u0131 izlemenize olanak tan\u0131r. Buna ek olarak, bir\u00e7ok i\u015fletme her m\u00fc\u015fteri i\u015fleminden sonra memnuniyet anketleri g\u00f6nderir ve anketi bireysel \u00e7al\u0131\u015fanlar ve \u00fcr\u00fcn\u00fcn kendisinin etkinli\u011fini de\u011ferlendirmenin bir yolu olarak kullan\u0131r.<\/p>\n\n\n\n

Konsepti Test Edin<\/strong><\/h3>\n\n\n\n

Hedef kitlenizi potansiyel m\u00fc\u015fterileri de kapsayacak \u015fekilde geni\u015fletmek, pazar\u0131n bir \u00fcr\u00fcn geli\u015ftirmesine veya yeni bir teklife olan duyarl\u0131l\u0131\u011f\u0131n\u0131 kontrol etmenize olanak tan\u0131r. M\u00fc\u015fterilerinizin bir k\u0131sm\u0131 ve potansiyel m\u00fc\u015fterilerinizin bir k\u0131sm\u0131 olmak \u00fczere iki segmente anket g\u00f6ndermek, potansiyel m\u00fc\u015fterilerin mevcut m\u00fc\u015fteri grubunuzu kazanmak i\u00e7in gerekenden farkl\u0131 bir mesaj veya e\u011fitim gerektirip gerektirmedi\u011fine dair g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flar.<\/p>\n\n\n\n

Sat\u0131c\u0131lar\u0131n\u0131z\u0131 Kontrol Edin<\/strong><\/h3>\n\n\n\n

Anketler, \u00fcr\u00fcn plan\u0131n\u0131z\u0131 yerine getirmek i\u00e7in gereken hammaddeleri ve iyi hangi tedarik\u00e7ilerin sa\u011flayabilece\u011fini de\u011ferlendirmenize yard\u0131mc\u0131 olabilir. En k\u0131sa teslim s\u00fcrelerini, standart sevkiyat ko\u015fullar\u0131n\u0131 vb. soran bir anket g\u00f6nderebilirsiniz. Yan\u0131tlar\u0131 bir elektronik tabloya indirerek, sat\u0131c\u0131lar\u0131n\u0131z\u0131 daha h\u0131zl\u0131 sevkiyat veya geni\u015fletilmi\u015f kapasite i\u00e7in yeni gereksinimlerinizi kar\u015f\u0131layabilecek en yetenekli olanlara g\u00f6re s\u0131ralayabilirsiniz.<\/p>\n\n\n\n

Etkinli\u011finizi Planlay\u0131n ve De\u011ferlendirin<\/strong><\/h3>\n\n\n\n

Anket, b\u00fcy\u00fck bir grup insandan birden fazla veri noktas\u0131 toplaman\u0131n kolay bir yoludur. Pazarlama ve Etkinlik Planlama<\/a> Departmanlar, temsilcilere bir ticaret fuar\u0131na var\u0131\u015f zamanlar\u0131n\u0131, talep ettikleri vardiyalar\u0131 vb. sormak i\u00e7in anketleri kolayca uygulayabilir ve ard\u0131ndan bu bilgileri etkinliklerini planlamak i\u00e7in kullanabilir. Daha sonra, temsilcilere fuar\u0131n de\u011feri, fuara atfedilen sat\u0131\u015f say\u0131s\u0131 ve gelecek y\u0131l kat\u0131lmay\u0131 planlay\u0131p planlamad\u0131klar\u0131 hakk\u0131ndaki g\u00f6r\u00fc\u015flerini sormak i\u00e7in ayr\u0131 bir anket uygulamay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

\u00c7al\u0131\u015fan Memnuniyetini \u00d6l\u00e7\u00fcn<\/strong><\/h3>\n\n\n\n

\u00c7evrimi\u00e7i anketler, ankete kat\u0131lanlardan bilgi almak i\u00e7in ideal bir mekanizmad\u0131r. \u00e7al\u0131\u015fan geri bildirimi<\/a>samimi geri bildirim i\u00e7in gerekli olan anonimli\u011fi sa\u011flar.<\/p>\n\n\n\n

En \u0130yi Uygulamalar Payla\u015f\u0131n<\/strong><\/h3>\n\n\n\n

Rehberlik alt\u0131n de\u011ferindedir ve \u00e7evrimi\u00e7i anketler, ba\u015fka yerde bulunamayacak bilgeli\u011fi toplaman\u0131n etkili bir yoludur. Zor bir i\u015f sorusunun nas\u0131l ele al\u0131naca\u011f\u0131na ili\u015fkin h\u0131zl\u0131 bir anket, do\u011frudan uygulamaya konulabilecek yan\u0131tlar \u00fcretir.<\/p>\n\n\n\n

Takviminize Al\u0131n<\/strong><\/h3>\n\n\n\n

Anketin ortaya koyduklar\u0131n\u0131 ger\u00e7ekten \u00f6\u011frenmek i\u00e7in kendinize yeterli zaman tan\u0131y\u0131n: anketler \u00e7ok s\u0131k olarak son dakikada yap\u0131l\u0131r, bu da i\u00e7g\u00f6r\u00fclere g\u00f6re hareket etmeyi imkans\u0131z hale getirir. \u00dc\u00e7 ayda bir yap\u0131lan m\u00fc\u015fteri memnuniyeti anketine ek olarak, bu rotasyonu kullanarak anket g\u00f6ndermeyi d\u00fc\u015f\u00fcn\u00fcn:<\/p>\n\n\n\n

  • Her i\u015flemden sonra operasyonel anketler<\/li>
  • D\u00fczenli olarak planlanan ticari fuarlar ve etkinlikler \u00f6ncesinde<\/li>
  • \u00dcr\u00fcn geli\u015fimi gerektirdik\u00e7e pazarlama konsept testleri<\/li>
  • \u00dc\u00e7 ayl\u0131k \u00e7al\u0131\u015fan de\u011ferlendirmeleri<\/li>
  • \u00dc\u00e7 ayl\u0131k tedarik\u00e7i anketleri<\/li>
  • Yar\u0131 y\u0131ll\u0131k \u00fcr\u00fcn s\u00fcr\u00fcmleri<\/li>
  • Y\u0131ll\u0131k \u00e7al\u0131\u015fan memnuniyeti anketleri<\/li>
  • Y\u0131ll\u0131k planlardaki de\u011fi\u015fikliklerden \u00f6nce fayda sorgulamalar\u0131<\/li><\/ul>\n\n\n\n

    Anket Da\u011f\u0131t\u0131m\u0131<\/strong><\/h3>\n\n\n\n

    Anketlerinizi da\u011f\u0131tman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r ve her y\u00f6ntemin kendine \u00f6zg\u00fc avantajlar\u0131 vard\u0131r. T\u00fcm m\u00fc\u015fteri veya potansiyel m\u00fc\u015fteri taban\u0131n\u0131za tek seferlik bir e-posta yay\u0131n\u0131, ileti\u015fim kurman\u0131n kapsaml\u0131 bir yoludur. Anketinizi Web sitenizde bar\u0131nd\u0131r\u0131rsan\u0131z, potansiyel m\u00fc\u015fterilere, m\u00fc\u015fterilere ve sat\u0131c\u0131lara onlar\u0131 s\u00fcrekli dinledi\u011finize ve geri bildirime a\u00e7\u0131k oldu\u011funuza dair bir sinyal g\u00f6ndermi\u015f olursunuz.<\/p>\n\n\n\n

    Y\u0131ll\u0131k i\u015f plan\u0131n\u0131z\u0131n \u00e7e\u015fitli b\u00f6l\u00fcmlerine ger\u00e7ek zamanl\u0131 bir geri bildirim d\u00f6ng\u00fcs\u00fc eklemek, operasyonlar\u0131n\u0131zda \u00e7evik ve bilgili olman\u0131z\u0131 sa\u011flayabilir. Takviminizi ve plan\u0131n\u0131z\u0131 inceleyin ve kendinize sorun: Bu kavram\u0131 test etmek veya daha fazla bilgi toplamak yard\u0131mc\u0131 olur mu?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Bilin\u00e7li i\u015f insanlar\u0131, pazarda \u00e7evik olman\u0131n yolunun taktiksel i\u015f planlar\u0131n\u0131n \u00e7e\u015fitli yerlerine s\u00fcrekli bir geri bildirim d\u00f6ng\u00fcs\u00fc in\u015fa etmek oldu\u011funu ke\u015ffediyorlar. SurveyRock, anketlerin i\u015fletmenizin verimlili\u011fini, etkinli\u011fini ve karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilece\u011fi yollardan baz\u0131lar\u0131n\u0131 sunmaktad\u0131r: M\u00fc\u015fteri Geri Bildirimi Al\u0131n<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nTaktiksel \u0130\u015f Plan\u0131nda Geri Bildirim D\u00f6ng\u00fcs\u00fc Olu\u015fturma | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock, anketlerin i\u015fletmenizin verimlili\u011fini, etkinli\u011fini ve 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