{
    "id": 413,
    "date": "2015-05-28T17:48:25",
    "date_gmt": "2015-05-28T15:48:25",
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    "modified_gmt": "2020-10-19T14:17:08",
    "slug": "when-to-conduct-customer-satisfaction-surveys",
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    "link": "http:\/\/www.surveyrock.com\/blog\/tr\/musteri-memnuniyeti-anketleri-ne-zaman-yapilmali\/",
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        "rendered": "M\u00fc\u015fteri Memnuniyeti Anketleri Ne Zaman Yap\u0131lmal\u0131?"
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        "rendered": "<p class=\"wp-block-paragraph\">M\u00fc\u015fteri memnuniyeti do\u011frudan k\u00e2rl\u0131l\u0131kla ba\u011flant\u0131l\u0131d\u0131r. M\u00fc\u015fterileriniz mutluysa sad\u0131k olma e\u011filimindedirler. Sad\u0131klarsa sadece daha fazla sat\u0131n almakla kalmaz, ba\u015fka m\u00fc\u015fterilere de tavsiye ederler. Bizde bir dizi <a href=\"https:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00fc\u015fteri\u0307 memnuni\u0307yeti\u0307 anketi\u0307 \u015fablonlari<\/a> sizi dakikalar i\u00e7inde \u00e7al\u0131\u015f\u0131r hale getirmek i\u00e7in.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Bain &amp; Company taraf\u0131ndan yap\u0131lan k\u00f6kl\u00fc bir ara\u015ft\u0131rma, bir\u00e7ok \u015firket i\u00e7in m\u00fc\u015fteriyi elde tutmada 5%'lik bir art\u0131\u015f\u0131n k\u00e2r\u0131 25% ila 95% oran\u0131nda art\u0131rabilece\u011fini ortaya koymu\u015ftur. Ayn\u0131 \u00e7al\u0131\u015fma, yeni bir m\u00fc\u015fteri kazanman\u0131n mevcut bir m\u00fc\u015fteriyi elde tutmaktan alt\u0131 ila yedi kat daha maliyetli oldu\u011funu ortaya koymu\u015ftur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dahas\u0131, tek bir k\u00f6t\u00fc deneyim pek \u00e7ok iyi deneyimin \u00f6n\u00fcne ge\u00e7ebilir. K\u00f6t\u00fc deneyimler h\u0131zl\u0131 bir \u015fekilde d\u00fczinelerce, y\u00fczlerce veya binlerce ba\u015fka m\u00fc\u015fteriye yay\u0131nlanarak etkisini art\u0131rabilir. Dolay\u0131s\u0131yla, i\u015fletmeniz m\u00fc\u015fterileri hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratan bir \u015fey yap\u0131yorsa, bunu hemen bilmeniz gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fterilere genel memnuniyet d\u00fczeyleri ve belirli be\u011fenileri ve be\u011fenmedikleri hakk\u0131nda geri bildirimde bulunma f\u0131rsat\u0131 vermek \u00e7ok \u00f6nemlidir. Bu girdiyi s\u00fcrekli olarak \u00f6l\u00e7mek ve izlemek de ayn\u0131 derecede \u00f6nemlidir. Etkili bir m\u00fc\u015fteri memnuniyeti ara\u015ft\u0131rma program\u0131 olmadan \u015firketiniz i\u015f kaybedecek, f\u0131rsatlar\u0131 ka\u00e7\u0131racak ve rekabet a\u00e7\u0131s\u0131ndan dezavantajl\u0131 duruma d\u00fc\u015fecektir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\" alt=\"Saat ve Takvim\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Bir\u00e7ok \u015firket m\u00fc\u015fteri memnuniyeti anketlerini ne s\u0131kl\u0131kla yapmalar\u0131 gerekti\u011fini merak eder. Cevap, m\u00fc\u015fteri taban\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne ve ara\u015ft\u0131rman\u0131n amac\u0131na ba\u011fl\u0131d\u0131r. \u0130ki tane var<br>temel anket t\u00fcrleridir ve \u00e7ok farkl\u0131 ama\u00e7lara hizmet ederler:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015flemsel anketler, do\u011frudan \u00fcr\u00fcn veya hizmet kullan\u0131m\u0131c\u0131s\u0131ndan s\u00f6z konusu kar\u015f\u0131la\u015fma hakk\u0131nda geri bildirim talep eder. Her m\u00fc\u015fteri i\u015fleminden hemen sonra ger\u00e7ekle\u015ftirilirler.  \u00d6rne\u011fin, sat\u0131n alma veya m\u00fc\u015fteri hizmetleri deneyiminden sonra bir anket uygulanabilir.<\/li><li>\u0130li\u015fki anketleri, \u015firketle devam eden bir ili\u015fkisi olan ve birden fazla i\u015flem ger\u00e7ekle\u015ftirmi\u015f ki\u015filerden girdi toplar. Genellikle \u00fc\u00e7 ayda bir olmak \u00fczere d\u00fczenli olarak planlanan anketlerdir.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130\u015flemsel anketler m\u00fc\u015fterilerle temas\u0131 olan ki\u015finin takdirine ba\u011fl\u0131 olarak g\u00f6nderilir - ancak veriler etkile\u015fimden hemen sonra, deneyim hala tazeyken toplanmal\u0131d\u0131r.<br>m\u00fc\u015fterinin zihninde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0130li\u015fki anketleri bir y\u0131la yay\u0131lmal\u0131d\u0131r. Burada ak\u0131lda tutulmas\u0131 gereken birka\u00e7 nokta vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Her y\u0131l i\u00e7in yaln\u0131zca bir veri noktas\u0131 vard\u0131r, tek bir olay sonu\u00e7lar\u0131 \u00fczerinde b\u00fcy\u00fck bir etkiye sahip olabilir<\/li><li>Yeterince geni\u015f bir m\u00fc\u015fteri taban\u0131na (en az 10.000) sahip \u015firketler i\u00e7in ili\u015fki anketleri s\u00fcrekli olarak yap\u0131labilir ancak mevsimselli\u011fin veya tekil olaylar\u0131n etkilerini ele almak i\u00e7in ayl\u0131k olarak raporlanabilir<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir\u00e7ok durumda hem i\u015flemsel hem de ili\u015fki anketleri yapmak uygun olabilir. \u00d6rne\u011fin, bir \u015firket m\u00fc\u015fteri hizmetleri amac\u0131yla i\u015flem ara\u015ft\u0131rmas\u0131 ve i\u015fletmenin sa\u011fl\u0131\u011f\u0131na ili\u015fkin rutin kontroller i\u00e7in ili\u015fki ara\u015ft\u0131rmas\u0131 yapabilir.<\/p>",
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        "rendered": "<p>M\u00fc\u015fteri memnuniyeti do\u011frudan k\u00e2rl\u0131l\u0131kla ba\u011flant\u0131l\u0131d\u0131r. M\u00fc\u015fterileriniz mutluysa sad\u0131k olma e\u011filimindedirler. Sad\u0131klarsa sadece daha fazla sat\u0131n almakla kalmaz, ba\u015fka m\u00fc\u015fterilere de tavsiye ederler. Dakikalar i\u00e7inde \u00e7al\u0131\u015fmaya ba\u015flaman\u0131z\u0131 sa\u011flayacak \u00e7ok say\u0131da m\u00fc\u015fteri memnuniyeti anket \u015fablonumuz var.<\/p>",
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