{ "id": 354, "date": "2015-05-05T16:39:56", "date_gmt": "2015-05-05T14:39:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=354" }, "modified": "2020-10-19T15:30:07", "modified_gmt": "2020-10-19T13:30:07", "slug": "10-tips-to-improve-your-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/anketlerinizi-iyilestirmek-icin-10-ipucu\/", "title": { "rendered": "Anketlerinizi Geli\u015ftirmek i\u00e7in 10 \u0130pucu" }, "content": { "rendered": "
\"i\u0307pu\u00e7lari<\/figure><\/div>\n\n\n\n

\u0130yi bir anket nedir?<\/p>\n\n\n\n

\u0130yi bir anket, i\u015f kararlar\u0131n\u0131z i\u00e7in size g\u00f6zleme ge\u00e7irilebilir, net bilgiler sa\u011flar. \u0130yi anketler daha y\u00fcksek yan\u0131t oranlar\u0131na ve daha kaliteli verilere sahiptir. \u0130yi anketlerin doldurulmas\u0131 kolayd\u0131r ve kafa kar\u0131\u015ft\u0131r\u0131c\u0131 de\u011fildir.<\/p>\n\n\n\n\n\n\n\n

\u0130yi anket yapman\u0131n bu temel kurallar\u0131n\u0131 izleyerek anketinizin yan\u0131tlanma oran\u0131n\u0131 art\u0131rabilir ve toplad\u0131\u011f\u0131n\u0131z verilerin kalitesini iyile\u015ftirebilirsiniz:<\/p>\n\n\n\n

1) Anketin amac\u0131n\u0131 a\u00e7\u0131k\u00e7a tan\u0131mlay\u0131n<\/strong><\/h3>\n\n\n\n

Bulan\u0131k hedefler bulan\u0131k sonu\u00e7lara yol a\u00e7ar ve sonu\u00e7ta elde etmek isteyece\u011finiz son \u015fey, ger\u00e7ek bir karar art\u0131r\u0131c\u0131 de\u011fer sa\u011flamayan bir dizi sonu\u00e7tur. \u0130yi anketlerin kolayca anla\u015f\u0131labilen odaklanm\u0131\u015f hedefleri vard\u0131r. Hedefleri belirlemek i\u00e7in \u00f6nceden zaman ay\u0131r\u0131n, yaz\u0131l\u0131 olarak \u00e7ok a\u00e7\u0131k g\u00f6r\u00fcnebilir, ancak birka\u00e7 dakikal\u0131k planlaman\u0131n kaliteli yan\u0131tlar (kararlara girdi olarak yararl\u0131 yan\u0131tlar) veya yorumlanamayan veriler almak aras\u0131ndaki fark\u0131 yaratabilece\u011fi \u00e7ok say\u0131da anket g\u00f6rd\u00fck.<\/p>\n\n\n\n

\u00d6nceden planlama, anketin hedefine ula\u015fmak ve faydal\u0131 veriler \u00fcretmek i\u00e7in do\u011fru sorular\u0131 sormas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Bu anketin amac\u0131 nedir?<\/p>\n\n\n\n

  • Bu anketi neden olu\u015fturuyorsunuz?<\/li>
  • Bu anket ile neyi ba\u015farmay\u0131 umuyorsunuz?<\/li><\/ul>\n\n\n\n

    Toplad\u0131\u011f\u0131n\u0131z verileri nas\u0131l kullanacaks\u0131n\u0131z?<\/p>\n\n\n\n

    • Bu anketin sonu\u00e7lar\u0131n\u0131n hangi kararlar\u0131 etkilemesini umuyorsunuz? (Bu, daha sonra bu kararlar\u0131 almak i\u00e7in hangi verileri toplaman\u0131z gerekti\u011fini belirlemenize yard\u0131mc\u0131 olacakt\u0131r)<\/li><\/ul>\n\n\n\n

      2) Anketi k\u0131sa ve odakl\u0131 tutun<\/strong><\/h3>\n\n\n\n

      K\u0131sa ve odaklanm\u0131\u015f olmas\u0131, yan\u0131tlar\u0131n hem niteli\u011fine hem de niceli\u011fine yard\u0131mc\u0131 olur. Genellikle tek bir hedefe odaklanmak, birden fazla hedefi kapsayan bir ana anket olu\u015fturmaya \u00e7al\u0131\u015fmaktan daha iyidir.<\/p>\n\n\n\n

      Daha k\u0131sa anketler genellikle daha y\u00fcksek yan\u0131t oranlar\u0131na ve anket kat\u0131l\u0131mc\u0131lar\u0131 aras\u0131nda daha d\u00fc\u015f\u00fck vazge\u00e7me oranlar\u0131na sahiptir. \u0130\u015flerin h\u0131zl\u0131 ve kolay olmas\u0131n\u0131 istemek insan do\u011fas\u0131nda vard\u0131r - ankete kat\u0131lanlar ilgilerini kaybettiklerinde anketi terk ederler - Siz de bu k\u0131smi veri setini nas\u0131l yorumlayaca\u011f\u0131n\u0131za (ya da tamam\u0131n\u0131 kullan\u0131p kullanmayaca\u011f\u0131n\u0131za) karar vermek zorunda b\u0131rak\u0131rlar.<\/p>\n\n\n\n

      Sorular\u0131n\u0131z\u0131n her birinin belirtilen hedefinize ula\u015fman\u0131za yard\u0131mc\u0131 olmaya odakland\u0131\u011f\u0131ndan emin olun. Hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olacak verileri do\u011frudan sa\u011flamayan 'g\u00fczel' sorular sormay\u0131n.<\/p>\n\n\n\n

      Anketin k\u0131sa oldu\u011fundan emin olmak i\u00e7in, birka\u00e7 ki\u015finin anketi doldurmas\u0131 i\u00e7in zaman ay\u0131r\u0131n. Gallop ara\u015ft\u0131rmas\u0131, anketin tamamlanmas\u0131n\u0131n 5 dakika veya daha az s\u00fcrmesi gerekti\u011fini g\u00f6stermi\u015ftir. 6 - 10 dakika kabul edilebilir ancak 11 dakikadan sonra \u00f6nemli oranda vazge\u00e7me ger\u00e7ekle\u015fmektedir.<\/p>\n\n\n\n

      3) Sorular\u0131 basit tutun<\/strong><\/h3>\n\n\n\n

      Sorular\u0131n\u0131z\u0131n sadede geldi\u011finden emin olun ve jargon kullanmaktan ka\u00e7\u0131n\u0131n. Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131n k\u0131saltmalar konusunda sizin kadar rahat oldu\u011funu varsaymay\u0131n. Sorular\u0131n\u0131z m\u00fcmk\u00fcn oldu\u011funca spesifik ve do\u011frudan yapmaya \u00e7al\u0131\u015f\u0131n. Kar\u015f\u0131la\u015ft\u0131r\u0131n: \u0130K ekibimizle \u00e7al\u0131\u015fma deneyiminiz nas\u0131ld\u0131? \u015euna: \u0130K ekibimizin yan\u0131t verme s\u00fcresinden ne kadar memnunsunuz?<\/p>\n\n\n\n

      4) M\u00fcmk\u00fcn oldu\u011funca kapal\u0131 u\u00e7lu sorular kullan\u0131n<\/strong><\/h3>\n\n\n\n

      Kapal\u0131 u\u00e7lu sorular, anket kat\u0131l\u0131mc\u0131lar\u0131na belirli se\u00e7enekler (\u00f6rne\u011fin Evet veya Hay\u0131r) sunarak sonu\u00e7lar\u0131n analiz edilmesini kolayla\u015ft\u0131r\u0131r. Kapal\u0131 u\u00e7lu sorular evet\/hay\u0131r, \u00e7oktan se\u00e7meli veya derecelendirme \u00f6l\u00e7e\u011fi \u015feklinde olabilir. A\u00e7\u0131k u\u00e7lu sorular, insanlar\u0131n bir soruyu kendi kelimeleriyle yan\u0131tlamalar\u0131na olanak tan\u0131r. A\u00e7\u0131k u\u00e7lu sorular harika tamamlay\u0131c\u0131 sorulard\u0131r ve faydal\u0131 niteliksel bilgi ve i\u00e7g\u00f6r\u00fcler sa\u011flayabilir. Ancak, harmanlama ve analiz ama\u00e7lar\u0131 i\u00e7in kapal\u0131 u\u00e7lu sorular tercih edilir.<\/p>\n\n\n\n

      5) Derecelendirme \u00f6l\u00e7e\u011fi sorular\u0131n\u0131 anket boyunca tutarl\u0131 tutun<\/strong><\/h3>\n\n\n\n

      Derecelendirme \u00f6l\u00e7ekleri, de\u011fi\u015fken k\u00fcmelerini \u00f6l\u00e7mek ve kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in harika bir yoldur. Derecelendirme \u00f6l\u00e7ekleri kullanmay\u0131 se\u00e7erseniz (\u00f6rne\u011fin 1'den 5'e kadar) bunu anket boyunca tutarl\u0131 tutun. \u00d6l\u00e7ekte ayn\u0131 say\u0131da puan kullan\u0131n ve y\u00fcksek ve d\u00fc\u015f\u00fck anlamlar\u0131n\u0131n anket boyunca tutarl\u0131 kald\u0131\u011f\u0131ndan emin olun. Ayr\u0131ca, veri analizini kolayla\u015ft\u0131rmak i\u00e7in derecelendirme \u00f6l\u00e7e\u011finizde tek say\u0131 kullan\u0131n. Derecelendirme \u00f6l\u00e7eklerinizi de\u011fi\u015ftirmek anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n kafas\u0131n\u0131 kar\u0131\u015ft\u0131racak ve bu da g\u00fcvenilir olmayan yan\u0131tlara yol a\u00e7acakt\u0131r.<\/p>\n\n\n\n

      6) Mant\u0131ksal s\u0131ralama<\/strong><\/h3>\n\n\n\n

      Anketinizin mant\u0131kl\u0131 bir d\u00fczende ilerledi\u011finden emin olun. Anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131 anketi doldurmaya motive eden k\u0131sa bir giri\u015fle ba\u015flay\u0131n (\u00f6rne\u011fin \"Size sundu\u011fumuz hizmeti geli\u015ftirmemize yard\u0131mc\u0131 olun. L\u00fctfen a\u015fa\u011f\u0131daki k\u0131sa anketi cevaplay\u0131n.\"). Daha sonra, daha geni\u015f kapsaml\u0131 sorulardan ba\u015flay\u0131p kapsam\u0131 daha dar olanlara ge\u00e7mek iyi bir fikirdir. Demografik verileri toplamak ve hassas sorular\u0131 en sonda sormak genellikle daha iyidir (bu bilgileri anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131 elemek i\u00e7in kullanm\u0131yorsan\u0131z). \u0130leti\u015fim bilgilerini soruyorsan\u0131z, bu bilgileri en sona koyun.<\/p>\n\n\n\n

      7) Anketinizi \u00f6n teste tabi tutun<\/strong><\/h3>\n\n\n\n

      Hatalar\u0131 ve beklenmedik soru yorumlar\u0131n\u0131 bulmak i\u00e7in anketinizi hedef kitlenizin birka\u00e7 \u00fcyesi ve\/veya i\u015f arkada\u015flar\u0131n\u0131zla \u00f6n teste tabi tuttu\u011funuzdan emin olun.<\/p>\n\n\n\n

      8) Anket daveti g\u00f6nderirken hedef kitlenizi g\u00f6z \u00f6n\u00fcnde bulundurun<\/strong><\/h3>\n\n\n\n

      Son istatistikler en y\u00fcksek a\u00e7\u0131lma ve t\u0131kanma oranlar\u0131n\u0131n Pazartesi, Cuma ve Pazar g\u00fcnleri ger\u00e7ekle\u015fti\u011fini g\u00f6stermektedir. Buna ek olarak, ara\u015ft\u0131rma anket yan\u0131tlar\u0131n\u0131n kalitesinin hafta i\u00e7i ve hafta sonu aras\u0131nda de\u011fi\u015fmedi\u011fini g\u00f6stermi\u015ftir. Bununla birlikte, hedef kitlenizi g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z \u00e7ok \u00f6nemlidir. \u00d6rne\u011fin, \u00e7al\u0131\u015fan anketlerini hafta i\u00e7i ve i\u015finize uygun bir zamanda g\u00f6ndermelisiniz. Sat\u0131\u015f odakl\u0131 bir i\u015fletmeyseniz, ay sonunda i\u015f kapatmaya \u00e7al\u0131\u015fan \u00e7al\u0131\u015fanlara g\u00f6ndermekten ka\u00e7\u0131n\u0131n.<\/p>\n\n\n\n

      9) Birka\u00e7 hat\u0131rlatma g\u00f6ndermeyi d\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h3>\n\n\n\n

      T\u00fcm anketler i\u00e7in uygun olmasa da, daha \u00f6nce yan\u0131t vermemi\u015f olanlara hat\u0131rlat\u0131c\u0131 g\u00f6ndermek genellikle yan\u0131t oranlar\u0131nda \u00f6nemli bir art\u0131\u015f sa\u011flayabilir.<\/p>\n\n\n\n

      10) Bir te\u015fvik sunmay\u0131 d\u00fc\u015f\u00fcn\u00fcn<\/strong><\/h3>\n\n\n\n

      Anket t\u00fcr\u00fcne ve anket kitlesine ba\u011fl\u0131 olarak, bir te\u015fvik sunmak genellikle yan\u0131t oranlar\u0131n\u0131 art\u0131rmada \u00e7ok etkilidir. \u0130nsanlar harcad\u0131klar\u0131 zaman kar\u015f\u0131l\u0131\u011f\u0131nda bir \u015feyler alma fikrinden ho\u015flan\u0131rlar ve ara\u015ft\u0131rmalar te\u015fviklerin yan\u0131t oranlar\u0131n\u0131 ortalama 50% oran\u0131nda art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir. Bir uyar\u0131, te\u015fvikin kapsam\u0131n\u0131 uygun tutmakt\u0131r. A\u015f\u0131r\u0131 b\u00fcy\u00fck te\u015fvikler istenmeyen davran\u0131\u015flara yol a\u00e7abilir, \u00f6rne\u011fin insanlar\u0131n anketten elenmemek i\u00e7in demografik bilgiler hakk\u0131nda yalan s\u00f6ylemesi gibi. Ayr\u0131ca daha fazla say\u0131da k\u00fc\u00e7\u00fck te\u015fvikin, daha az say\u0131da b\u00fcy\u00fck te\u015fvikten daha y\u00fcksek bir yan\u0131t oran\u0131 getirece\u011fini unutmay\u0131n.<\/p>", "protected": false }, "excerpt": { "rendered": "

      \u0130yi bir anket nedir? \u0130yi bir anket, i\u015f kararlar\u0131n\u0131z i\u00e7in size g\u00f6zleme ge\u00e7irilebilir, net bilgiler sa\u011flar. \u0130yi anketler daha y\u00fcksek yan\u0131t oranlar\u0131na ve daha kaliteli verilere sahiptir. \u0130yi anketlerin doldurulmas\u0131 kolayd\u0131r ve kafa kar\u0131\u015ft\u0131r\u0131c\u0131 de\u011fildir.<\/p>", "protected": false }, "author": 3, "featured_media": 358, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 40, 35 ], "class_list": [ "post-354", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-surveys", "tag-survey-tips" ], "yoast_head": "\nAnketlerinizi Geli\u015ftirmek i\u00e7in 10 \u0130pucu | SurveyRock<\/title>\n<meta name=\"description\" content=\"\u0130yi anket yapman\u0131n bu 10 temel kural\u0131n\u0131 izleyerek anketinizin yan\u0131tlanma oran\u0131n\u0131 art\u0131rabilir ve toplad\u0131\u011f\u0131n\u0131z verilerin kalitesini iyile\u015ftirebilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/tr\/10-consigli-per-migliorare-le-vostre-indagini\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anketlerinizi Geli\u015ftirmek i\u00e7in 10 \u0130pucu | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"\u0130yi anket yapman\u0131n bu 10 temel kural\u0131n\u0131 izleyerek anketinizin yan\u0131tlanma oran\u0131n\u0131 art\u0131rabilir ve toplad\u0131\u011f\u0131n\u0131z verilerin kalitesini iyile\u015ftirebilirsiniz.\" \/>\n<meta property=\"og:url\" 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