{ "id": 347, "date": "2015-04-13T16:56:55", "date_gmt": "2015-04-13T14:56:55", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=347" }, "modified": "2020-10-19T14:32:55", "modified_gmt": "2020-10-19T12:32:55", "slug": "customer-experience-is-your-brand", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/musteri-deneyimi-markanizdir\/", "title": { "rendered": "M\u00fc\u015fteri Deneyimi Sizin Markan\u0131zd\u0131r" }, "content": { "rendered": "

Marka itibar\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde m\u00fc\u015fterilerin i\u015fletmenizle ya\u015fad\u0131klar\u0131 birle\u015fik deneyimler ve \u00e7a\u011fr\u0131\u015f\u0131mlar yoluyla olu\u015fturulur.<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/a><\/figure><\/div>\n\n\n\n

M\u00fc\u015fterilerin \u00e7o\u011fu, olumlu ya da olumsuz bir deneyim ya\u015fam\u0131\u015f olmalar\u0131ndan ba\u011f\u0131ms\u0131z olarak, bunu size anlatmak i\u00e7in zaman ay\u0131racakt\u0131r. Genel deneyimleri harikaysa, bunu size bildirmekten zevk almak isteyeceklerdir; deneyimleri onlar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratt\u0131ysa, yorumlar\u0131n\u0131 okudu\u011funuzda sizi utand\u0131rmak isteyeceklerdir. <\/p>\n\n\n\n

\u0130yi m\u00fc\u015fteri hizmetleri konusundaki itibar, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin tehlikeye at\u0131lmamas\u0131 gereken bir \u015feydir. \u00c7evrimi\u00e7i anketler, KOB\u0130'lerin m\u00fc\u015fterilerinin i\u015fletmenizin ne olup ne olmad\u0131\u011f\u0131n\u0131 boyut s\u00f6ylemesini sa\u011flamak i\u00e7in kullanabilece\u011fi uygun fiyatl\u0131 bir pazar ara\u015ft\u0131rma arac\u0131d\u0131r.<\/p>\n\n\n\n

Ba\u015far\u0131l\u0131 k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme sahipleri, kusursuz hizmet ve m\u00fc\u015fterilere \u00f6zenli davranarak onlar\u0131 elde tutma becerisi ile m\u00fc\u015fterilerin de\u011ferini d\u00fczenli olarak anlad\u0131klar\u0131n\u0131 g\u00f6stermektedir. M\u00fc\u015fteri hizmetlerinin \u00f6nemi, kad\u0131n k\u00fc\u00e7\u00fck i\u015fletme sahiplerinin neden erkeklerden daha ba\u015far\u0131l\u0131 olma e\u011filiminde olduklar\u0131n\u0131n da bir nedeni olarak g\u00f6r\u00fcl\u00fcyor. Basit\u00e7e s\u00f6ylemek gerekirse, di\u011fer kad\u0131n i\u015fletme sahipleriyle ili\u015fki kurmakta daha ba\u015far\u0131l\u0131lar, birbirlerini daha fazla destekliyorlar ve m\u00fc\u015fterilerine ve onlar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya odaklan\u0131yorlar. T\u00fcm bunlar, hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 ortamda daha g\u00fc\u00e7l\u00fc ili\u015fkiler kurmalar\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n

Sosyal Medya, k\u00fc\u00e7\u00fck i\u015fletmelerin m\u00fc\u015fteri odakl\u0131 olduklar\u0131n\u0131 g\u00f6stermeleri, i\u015fletmelerini \u00e7evrimi\u00e7i olarak pazarlamak i\u00e7in hedeflenmi\u015f bir yoldan yararlanmalar\u0131 ve herkese geri bildirim verme f\u0131rsat\u0131 sunmalar\u0131 i\u00e7in ek bir yoldur. Sosyal profillerinizde birka\u00e7 g\u00fcnde bir k\u0131sa bir anket yay\u0131nlamak, ziyaret\u00e7ilerin geri gelmesini sa\u011flamaya ve m\u00fc\u015fterilerinizi art\u0131rmaya yard\u0131mc\u0131 olurken hedef kitleniz hakk\u0131nda bilgi edinmenizi sa\u011flar.<\/p>\n\n\n\n

SurveyRock, markan\u0131z\u0131 izlemek ve geli\u015ftirmek i\u00e7in i\u015fletme anketlerinizi olu\u015fturman\u0131z\u0131 kolayla\u015ft\u0131r\u0131r. Ara\u015ft\u0131rman\u0131z\u0131 tamamlad\u0131ktan sonra, ilgi \u00e7ekici istatistikleri vurgulamak i\u00e7in anket sonu\u00e7lar\u0131n\u0131z\u0131 web sitenizde ve sosyal profillerinizde payla\u015fabilirsiniz, i\u00e7g\u00f6r\u00fcleri payla\u015fmak ve m\u00fc\u015fterilerin ilgisini \u00e7ekmek i\u00e7in anket sonu\u00e7lar\u0131 etraf\u0131nda bir blog yaz\u0131s\u0131 olu\u015fturmay\u0131 ve bulgular\u0131n\u0131zla ilgili bir Bas\u0131n B\u00fclteni da\u011f\u0131tmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>", "protected": false }, "excerpt": { "rendered": "

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