{ "id": 333, "date": "2015-03-26T16:39:00", "date_gmt": "2015-03-26T15:39:00", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=333" }, "modified": "2020-10-19T14:12:37", "modified_gmt": "2020-10-19T12:12:37", "slug": "ten-reasons-to-send-customer-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/musteri-anketleri-gondermek-icin-on-neden\/", "title": { "rendered": "M\u00fc\u015fteri Anketleri G\u00f6ndermek \u0130\u00e7in On Neden" }, "content": { "rendered": "
\"10<\/a><\/figure><\/div>\n\n\n\n

M\u00fc\u015fteri anketleri g\u00f6ndermek, sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri hizmetleri temsilcilerinin etkinli\u011fini ve genel i\u015f performans\u0131n\u0131 art\u0131ran hayati bilgiler sa\u011flayabilir. <\/p>\n\n\n\n\n\n\n\n

Ger\u00e7ek m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcs\u00fc s\u00fcrekli geri bildirimden gelir. Geri bildirimin sa\u011flayabilece\u011fi \u00e7e\u015fitli faydalar\u0131n yan\u0131 s\u0131ra s\u0131ra girdileri s\u00fcrekli olarak toplaman\u0131n ve izlemenin de\u011ferini g\u00f6stermek i\u00e7in i\u015fte m\u00fc\u015fteri anketleri g\u00f6ndermek i\u00e7in on neden:<\/p>\n\n\n\n

1. M\u00fc\u015fteri memnuniyetini do\u011fru bir \u015fekilde okuyun<\/strong><\/h3>\n\n\n\n

Bir\u00e7ok y\u00f6netici m\u00fc\u015fteri memnuniyeti anketlerini ne s\u0131kl\u0131kla yapmalar\u0131 gerekti\u011fini merak eder. Cevap, m\u00fc\u015fteri taban\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcne ve ara\u015ft\u0131rman\u0131n amac\u0131na ba\u011fl\u0131d\u0131r. \u0130ki temel anket t\u00fcr\u00fc vard\u0131r ve bunlar \u00e7ok farkl\u0131 ama\u00e7lara hizmet eder:<\/p>\n\n\n\n

M\u00fc\u015fteri memnuniyetinin \u00f6l\u00e7\u00fclmesi anketlerin en pop\u00fcler kullan\u0131m alanlar\u0131ndan biridir. Y\u0131ll\u0131k, alt\u0131 ayl\u0131k veya \u00fc\u00e7 ayl\u0131k m\u00fc\u015fteri memnuniyeti anketleri size m\u00fc\u015fteri ili\u015fkilerini geli\u015ftirmek, i\u015f f\u0131rsatlar\u0131n\u0131 art\u0131rmak, uygulamalar\u0131 iyile\u015ftirmek, en iyi performans g\u00f6sterenleri \u00f6d\u00fcllendirmek, Pazarlama faaliyetlerini geli\u015ftirmek ve hatta sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri hizmetleri ekiplerine yeni yetenekler kazand\u0131rmak i\u00e7in ihtiya\u00e7 duydu\u011funuz somut verileri sa\u011flayabilir.<\/p>\n\n\n\n

Buna ek olarak, m\u00fc\u015fteri memnuniyeti seviyelerini belirli zaman aral\u0131klar\u0131nda s\u00fcrekli olarak takip etmek, kendinizi sekt\u00f6rle, belirli rakiplerle veya kendi hedef ve beklentilerinizle kar\u015f\u0131la\u015ft\u0131rman\u0131za olanak tan\u0131r.<\/p>\n\n\n\n

2. Neden kazand\u0131\u011f\u0131n\u0131z\u0131 (veya kaybetti\u011finizi) bilin<\/strong><\/h3>\n\n\n\n

Anket yan\u0131tlar\u0131 m\u00fc\u015fterilerde neyin i\u015fe yarad\u0131\u011f\u0131n\u0131, neyin yaramad\u0131\u011f\u0131n\u0131 ve neden yaramad\u0131\u011f\u0131n\u0131 anlaman\u0131za yard\u0131mc\u0131 olabilir, b\u00f6ylece sat\u0131\u015f, pazarlama ve hizmet stratejilerinize odaklanabilir ve \u00fcr\u00fcn geli\u015ftirme yol haritalar\u0131n\u0131z\u0131 iyile\u015ftirebilirsiniz. \u0130yi verilerle donanm\u0131\u015f olarak, kaynaklar\u0131 daha verimli bir \u015fekilde tahsis edebilir; teklifleri m\u00fc\u015fteri gereksinimlerine daha yak\u0131n bir \u015fekilde hizalayabilir ve m\u00fc\u015fteri sadakatini, gelirini ve karl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n

3. Potansiyel m\u00fc\u015fteri ve m\u00fc\u015fterilerinizin \"puan kart\u0131\"<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fteri tutumlar\u0131, g\u00f6r\u00fc\u015fleri ve niyetleri hakk\u0131nda \u00f6nemli bilgiler toplamak i\u00e7in anketleri kulland\u0131\u011f\u0131n\u0131zda, bu verileri m\u00fc\u015fterilerin beklenen sat\u0131n al\u0131mlar\u0131na, beklenen gelir katk\u0131lar\u0131na veya genel karl\u0131l\u0131klar\u0131na g\u00f6re puanlamak ve s\u0131ralamak i\u00e7in e\u015fleyebilirsiniz. Ayr\u0131ca en iyi potansiyel m\u00fc\u015fterilerinizin kimler oldu\u011funu, hangi m\u00fc\u015fterilerin risk alt\u0131nda olabilece\u011fini ve onlar\u0131 kaybetmenin neye mal olaca\u011f\u0131n\u0131 da belirleyebilirsiniz. Bizim Net Promoter\u00ae Skoru (NPS) sorusu<\/a> bu t\u00fcr durumlar i\u00e7in idealdir.<\/p>\n\n\n\n

4. Sat\u0131\u015f ve servis temsilcilerini de\u011ferlendirin<\/strong><\/h3>\n\n\n\n

Anketler, hangi sat\u0131\u015f ve hizmet temsilcilerinin m\u00fc\u015fterinin bak\u0131\u015f a\u00e7\u0131s\u0131ndan iyi performans g\u00f6sterdi\u011fini belirlemenize yard\u0131mc\u0131 olarak toplam \u00fccret paketinin bir par\u00e7as\u0131 olarak \u00f6d\u00fcller veya te\u015fvikler i\u00e7in bir temel sa\u011flayabilir. Ne t\u00fcr sat\u0131\u015f ve hizmet uygulamalar\u0131n\u0131n m\u00fc\u015fterilerde en iyi yank\u0131y\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 bilmek, ekipleriniz aras\u0131nda en iyi uygulamalar\u0131 olu\u015fturman\u0131za ve payla\u015fman\u0131za da olanak tan\u0131r.<\/p>\n\n\n\n

5. Yeni \u00fcr\u00fcnler, hizmetler ve promosyonlar i\u00e7in fikirler edinin<\/strong><\/h3>\n\n\n\n

Herkesin bir fikri vard\u0131r. M\u00fc\u015fterilerinizin. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n. Tedarik\u00e7ilerinizin. Ancak ger\u00e7ek pazar potansiyeline sahip olan ya da etkili bir reklam kampanyas\u0131 veya promosyona yol a\u00e7acak fikirleri nas\u0131l belirlersiniz? Anketler fikir \u00fcretmenize, hangi fikirleri geli\u015ftirme hunisine alaca\u011f\u0131n\u0131z\u0131 belirlemenize ve b\u00fcy\u00fck fikirleri ticari at\u0131l\u0131mlara d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

6. Pazarlama faaliyetlerinin etkinli\u011fini \u00f6l\u00e7mek<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fterilerinizin bir reklama, promosyon teklifine veya marka kimli\u011finizdeki bir de\u011fi\u015fikli\u011fe nas\u0131l tepki verece\u011fini bilmek istiyorsan\u0131z, tahmin edip \u015fans\u0131n\u0131z\u0131 deneyebilir veya bir anket g\u00f6nderebilirsiniz. M\u00fc\u015fterilerinize ve potansiyel m\u00fc\u015fterilerinize bir anket g\u00f6ndermek, farkl\u0131 mesajlar\u0131n belirli hedef gruplarda daha iyi yank\u0131 bulup bulmad\u0131\u011f\u0131n\u0131 g\u00f6rmenizi sa\u011flar ve kampanyay\u0131 y\u00fcr\u00fctmeden \u00f6nce pazarlaman\u0131z\u0131 en iyi sonu\u00e7lar i\u00e7in uyarlaman\u0131za yard\u0131mc\u0131 olur. Do\u011fru mesaj\u0131 do\u011fru ki\u015filere g\u00f6ndermenizi sa\u011flar.<\/p>\n\n\n\n

7. \u00c7al\u0131\u015fan memnuniyetini \u00f6l\u00e7\u00fcn <\/strong><\/h3>\n\n\n\n

\u00c7evrimi\u00e7i anketler, ankete kat\u0131lanlardan bilgi almak i\u00e7in ideal bir mekanizmad\u0131r. \u00e7al\u0131\u015fan geri bildirimi<\/a>\u00c7\u00fcnk\u00fc web da\u011f\u0131t\u0131m\u0131 yoluyla g\u00f6nderildiklerinde samimi geri bildirim i\u00e7in \u00e7ok \u00f6nemli olan anonimli\u011fi sa\u011flarlar. Bir\u00e7ok \u015firket \u00e7evrimi\u00e7i anketleri y\u00f6netim de\u011ferlendirmeleri yapmak veya e\u011fitim talepleri, sosyal yard\u0131m teklifleri, mesleki geli\u015fim ve hatta \u015firket pikni\u011fi veya inzivas\u0131nda d\u00fczenlenecek etkinlikler hakk\u0131nda geri bildirim istemek i\u00e7in kullan\u0131r. Muhtemel \u00e7al\u0131\u015fanlar\u0131 taramak i\u00e7in de anketleri kullanabilir, i\u015fe gidip gelmek istedikleri mil say\u0131s\u0131, seyahat edip etmeyecekleri ve toplamak isteyebilecekleri di\u011fer veriler hakk\u0131nda anket yapabilirsiniz.<\/p>\n\n\n\n

8. Bir etkinli\u011fi planlamak veya de\u011ferlendirmek<\/strong><\/h3>\n\n\n\n

Anket, b\u00fcy\u00fck bir grup insandan birden fazla veri noktas\u0131 toplaman\u0131n kolay bir yoludur, bu nedenle bir etkinli\u011fin planlanmas\u0131 ve de\u011ferlendirilmesinde yararl\u0131 bir ara\u00e7 olabilir. \u00d6rne\u011fin, m\u00fc\u015fterilere bir ticaret fuar\u0131na planlad\u0131klar\u0131 var\u0131\u015f zamanlar\u0131n\u0131 veya yemek tercihlerini sormak i\u00e7in \u00e7evrimi\u00e7i bir anket kullanabilirsiniz; ve etkinlikten sonra ticaret fuar\u0131n\u0131n de\u011feri, fuardan genel memnuniyetleri veya bir sonraki etkinli\u011finize kat\u0131lmay\u0131 planlay\u0131p planlamad\u0131klar\u0131 hakk\u0131ndaki g\u00f6r\u00fc\u015flerini sormak i\u00e7in ayr\u0131 bir anket g\u00f6nderebilirsiniz.<\/p>\n\n\n\n

9. Belirli m\u00fc\u015fteri bilgileri al\u0131n<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fteri kay\u0131tlar\u0131n\u0131n g\u00fcncelli\u011fini yitirmesi kolayd\u0131r ve ileti\u015fim\/beklenti listeleri genellikle eksiktir. \u00c7evrimi\u00e7i anketler arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri kay\u0131tlar\u0131n\u0131zdaki bo\u015fluklar\u0131 h\u0131zla doldurabilir ve m\u00fc\u015fteri bilgilerini g\u00fcncelleyebilirsiniz.<\/p>\n\n\n\n

10. En iyi uygulamalar\u0131n payla\u015f\u0131lmas\u0131<\/strong><\/h3>\n\n\n\n

Anketler, ba\u015fka yerde bulamayaca\u011f\u0131n\u0131z bilgi ve i\u00e7g\u00f6r\u00fcleri toplaman\u0131n h\u0131zl\u0131 ve etkili bir yoludur. \u00d6rne\u011fin, hassas bir m\u00fc\u015fteri sorununun veya i\u015fle ilgili bir sorunun nas\u0131l ele al\u0131naca\u011f\u0131na ili\u015fkin bir anket sorusu, \u00e7ok \u00e7e\u015fitli yan\u0131tlar ve do\u011frudan uygulamaya konulabilecek faydal\u0131 tavsiyeler \u00fcretebilir.<\/p>\n\n\n\n

SurveyRock olarak m\u00fc\u015fterilerinizle anket yapman\u0131n ba\u015far\u0131n\u0131z i\u00e7in ne kadar \u00f6nemli oldu\u011funu biliyoruz, bu nedenle m\u00fc\u015fterileriniz i\u00e7in be\u015f tasar\u0131m ilkemizi mutlaka inceleyin m\u00fc\u015fteri\u0307 memnuni\u0307yet anketleri\u0307<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n



Net Promoter, Net Promoter Score ve NPS, Bain & Company, Inc, Fred Reichheld ve Satmetrix Systems, Inc. \u015firketlerinin tescilli ticari markalar\u0131d\u0131r.<\/p>", "protected": false }, "excerpt": { "rendered": "

M\u00fc\u015fteri anketleri g\u00f6ndermek, sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri hizmetleri temsilcilerinin etkinli\u011fini ve genel i\u015f performans\u0131n\u0131 art\u0131ran hayati bilgiler sa\u011flayabilir.<\/p>", "protected": false }, "author": 3, "featured_media": 334, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 59, 28, 34, 3 ], "class_list": [ "post-333", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-satisfaction", "tag-customer-survey", "tag-online-survey", "tag-survey" ], "yoast_head": "\nM\u00fc\u015fteri Anketleri G\u00f6ndermek \u0130\u00e7in On Neden | SurveyRock<\/title>\n<meta name=\"description\" content=\"10 neden, m\u00fc\u015fteri anketlerinin sa\u011flayabilece\u011fi \u00e7e\u015fitli faydalar\u0131n yan\u0131 s\u0131ra m\u00fc\u015fteri 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