{ "id": 274, "date": "2015-02-19T14:25:54", "date_gmt": "2015-02-19T13:25:54", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=274" }, "modified": "2020-10-19T13:30:24", "modified_gmt": "2020-10-19T11:30:24", "slug": "inbound-marketing-works", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/inbound-pazarlama-isleri\/", "title": { "rendered": "Inbound Pazarlama \u00c7al\u0131\u015f\u0131yor - Se\u00e7enekler Neler?" }, "content": { "rendered": "

\u00c7o\u011fu k\u00fc\u00e7\u00fck i\u015fletme gibiyseniz, kurulu\u015funuzdaki i\u015flerin \u00e7o\u011funu kendi ba\u015f\u0131n\u0131za hallediyor olabilirsiniz. Sat\u0131\u015f, operasyon ve finans i\u015flerini ayn\u0131 anda ve zaman da dahil olmak \u00fczere s\u0131n\u0131rl\u0131 kaynaklarla y\u00fcr\u00fct\u00fcyor olabilirsiniz. \u00c7ok k\u0131s\u0131tl\u0131 olan zaman\u0131n\u0131z\u0131 en verimli stratejilere ay\u0131rman\u0131z \u00f6nemlidir. Bu stratejilerden biri de gelen pazarlama<\/a>. Faaliyetlerini \u00e7evrimi\u00e7i olarak y\u00fcr\u00fcten bir\u00e7ok i\u015fletme bu pazarlama y\u00f6ntemiyle \u00e7al\u0131\u015fm\u0131\u015f ve olduk\u00e7a verimli oldu\u011funu g\u00f6rm\u00fc\u015ft\u00fcr. Kapsaml\u0131 olmak zorunda de\u011fil. Ayr\u0131ca bir d\u00fc\u015f\u00fcn\u00fcn, \u00e7o\u011fu insan\u0131n dikkati ak\u0131ll\u0131 telefonlar\u0131 y\u00fcz\u00fcnden az \u00f6nce yan\u0131ndan ge\u00e7tikleri reklam panosunu g\u00f6remeyecek kadar da\u011f\u0131n\u0131k. \u0130\u015fte inbound pazarlama s\u00f6z konusu oldu\u011funda elinizden gelenin en iyisini nas\u0131l yapabilece\u011finiz:<\/p>\n\n\n\n\n\n\n\n

Kaliteli \u0130\u00e7erik<\/h3>\n\n\n\n

\u0130\u00e7erik teklifleri olu\u015fturarak ba\u015flay\u0131n. Bunlar web sitenizin ziyaret\u00e7ileri i\u00e7indir. \u0130\u00e7erik, pazarlama stratejinizle ve hedef m\u00fc\u015fteri kitlenizle uyumlu olmal\u0131d\u0131r. E-Kitaplar, web seminerleri, teknik incelemeler vb. aras\u0131ndan se\u00e7im yapma se\u00e7ene\u011finiz vard\u0131r. En az iki i\u00e7erik teklifi olu\u015fturman\u0131z \u00f6nerilir, ancak hangisinin en \u00e7ok ilgi \u00e7ekti\u011fini g\u00f6rmek i\u00e7in odak noktas\u0131 farkl\u0131d\u0131r ve daha sonra hangisine sad\u0131k kal\u0131rsan\u0131z.<\/p>\n\n\n\n

\"Online<\/figure><\/div>\n\n\n\n

Zaman al\u0131c\u0131 olabilir ve hemen geri d\u00f6n\u00fc\u015f alamayabilirsiniz, ancak bunlar web sitesi ziyaret\u00e7ilerini potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmede \u00e7ok \u00f6nemli olacakt\u0131r.<\/p>\n\n\n\n

Web Sitenizi Optimize Edin<\/h3>\n\n\n\n

\u00dc\u00e7 \u015feyi ba\u015farmak i\u00e7in web sitenizi optimize etmeniz gerekir: SEO<\/a>ziyaret\u00e7ileri potansiyel m\u00fc\u015fteriye d\u00f6n\u00fc\u015ft\u00fcrme ve kullan\u0131labilirlik. \u0130\u00e7eri\u011finizi arama motoru dostu hale getirmeniz son derece \u00f6nemlidir. Bu, web i\u00e7eri\u011finizde kullan\u0131lan kelimeler ve terimleri arayan kullan\u0131c\u0131lar\u0131n potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015fmek i\u00e7in en iyi potansiyel m\u00fc\u015fteriler oldu\u011fu anlam\u0131na gelir. Bir ziyaret\u00e7i web sitenize girdi\u011finde, web sitenizin bu potansiyel m\u00fc\u015fterinin orada kalmas\u0131n\u0131 ve daha fazlas\u0131n\u0131 \u00f6\u011frenmek istemesini sa\u011flamas\u0131 \u00e7ok \u00f6nemlidir. Kullan\u0131labilirlik s\u00f6z konusu oldu\u011funda, a\u015fa\u011f\u0131dakiler aras\u0131ndan se\u00e7im yapabilirsiniz UX ve Kullan\u0131c\u0131 Aray\u00fcz\u00fc<\/a> b\u00fcy\u00fck bir fayda sa\u011flayan tasar\u0131mlar.<\/p>\n\n\n\n

Harika a\u00e7\u0131l\u0131\u015f sayfalar\u0131, harekete ge\u00e7irici mesajlar ve hedefe y\u00f6nelik i\u00e7erik tekliflerinden olu\u015fan m\u00fckemmel bir kar\u0131\u015f\u0131ma ihtiyac\u0131n\u0131z var.<\/p>\n\n\n\n

Her ay bir bloga ve bir b\u00fcltene ihtiyac\u0131n\u0131z var. Google yak\u0131n zamanda optimizasyon uygulamalar\u0131n\u0131 de\u011fi\u015ftirdi, bu nedenle bunlar \u00fczerinde etkili bir \u015fekilde \u00e7al\u0131\u015fman\u0131z \u00f6nemlidir.<\/p>\n\n\n\n

Bloglar<\/h3>\n\n\n\n

E\u011fer yeni ba\u015flayan biriyseniz, haftada \u00fc\u00e7 g\u00fcnl\u00fck bir blog seti ile ba\u015flayabilirsiniz. Potansiyel m\u00fc\u015fterilerinizin ho\u015flanaca\u011f\u0131 konular olu\u015fturmay\u0131 unutmay\u0131n. Bundan sonra, blog g\u00f6nderisinin tamamen SEO optimizasyonlu oldu\u011fundan emin olun ve ard\u0131ndan sosyal a\u011f\u0131n\u0131zdan ve e-posta listelerinizden yararlanarak hedef pazar\u0131n\u0131z\u0131 bunlar\u0131 okumaya \u00e7ekin.<\/p>\n\n\n\n

Haber B\u00fclteni<\/h3>\n\n\n\n

B\u00fclten s\u00f6z konusu oldu\u011funda, hedeflenen abonelere g\u00f6nderildi\u011finden emin olun. Ayr\u0131ca, abonelerin boyut kay\u0131tlar\u0131 halinde elde edecekleri de\u011feri a\u00e7\u0131klad\u0131\u011f\u0131n\u0131zdan emin olun ve bunun asla bir sat\u0131\u015f b\u00fclteni gibi g\u00f6r\u00fcnmemesi gerekir, ancak kaliteli i\u00e7erik, bloglara ba\u011flant\u0131lar ve haber g\u00fcncellemeleri veren e\u011fitici bir b\u00fclten olmas\u0131 gerekti\u011fini unutmay\u0131n.<\/p>\n\n\n\n

Inbound pazarlama stratejinizi uygularken, kendinizi geli\u015ftirebilmeniz i\u00e7in incelemeler ve yorum yapma olana\u011f\u0131 olu\u015fturdu\u011funuzdan emin olun. \u00dc\u00e7 ayl\u0131k de\u011ferlendirmelerle ba\u015flay\u0131n, ard\u0131ndan \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 ayl\u0131k olarak g\u00f6zden ge\u00e7irin.<\/p>", "protected": false }, "excerpt": { "rendered": "

\u00c7o\u011fu k\u00fc\u00e7\u00fck i\u015fletme gibiyseniz, kurulu\u015funuzdaki i\u015flerin \u00e7o\u011funu kendi ba\u015f\u0131n\u0131za hallediyor olabilirsiniz. Sat\u0131\u015f, operasyon ve finans i\u015flerinin hepsini ayn\u0131 anda ve zaman da dahil olmak \u00fczere s\u0131n\u0131rl\u0131 kaynaklarla yap\u0131yor olabilirsiniz. \u00c7ok s\u0131n\u0131rl\u0131 olan zaman\u0131n\u0131z\u0131 en [...]<\/p>", "protected": false }, "author": 1, "featured_media": 276, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 29, 14 ], "class_list": [ "post-274", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-inbound-marketing", "tag-marketing" ], "yoast_head": "\nInbound Pazarlama \u00c7al\u0131\u015f\u0131yor - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Inbound pazarlama, ilgilendi\u011finiz ki\u015fileri \u015firketinize, \u00fcr\u00fcnlerinize ve hizmetlerinize \u00e7ekecek i\u00e7erikler olu\u015fturmakla ilgilidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/tr\/inbound-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Pazarlama \u00c7al\u0131\u015f\u0131yor - 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