{
    "id": 264,
    "date": "2015-01-17T15:04:36",
    "date_gmt": "2015-01-17T14:04:36",
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        "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=264"
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    "modified": "2020-10-19T13:28:40",
    "modified_gmt": "2020-10-19T11:28:40",
    "slug": "customer-surveys-bridging-expectation-gap-consumers-suppliers",
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    "link": "http:\/\/www.surveyrock.com\/blog\/tr\/musteri-anketleri-beklenti-boslugunu-birlestirme-tuketiciler-tedarikciler\/",
    "title": {
        "rendered": "M\u00fc\u015fteri Anketleri - T\u00fcketiciler ve Tedarik\u00e7iler Aras\u0131ndaki Beklenti U\u00e7urumunun Kapat\u0131lmas\u0131"
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        "rendered": "<p><strong>Not: T\u00fcketici ve tedarik\u00e7i terimleri i\u015fletme ve m\u00fc\u015fteri terimleriyle de\u011fi\u015ftirilebilir.<\/strong><\/p>\n\n\n\n<p>Basit bir \u015fekilde a\u00e7\u0131klamak gerekirse, m\u00fc\u015fterilerinizin sizden bekledikleri ile ger\u00e7ekte elde ettikleri aras\u0131nda bir fark oldu\u011funda bir beklenti bo\u015flu\u011fu olu\u015fur. Bir denetim kavram\u0131 olarak yayg\u0131n bir \u015fekilde kullan\u0131lmas\u0131na ra\u011fmen - genel anlamda <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">beklenti bo\u015flu\u011fu<\/a> a\u015fa\u011f\u0131daki senaryolar yard\u0131m\u0131yla a\u00e7\u0131klanabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Maa\u015f zamm\u0131 ve terfi bekleyen ancak bunu alamayan bir \u00e7al\u0131\u015fan<\/li><li>Y\u00fcksek kaliteli \u00fcr\u00fcnler bekleyen ancak standartlar\u0131n alt\u0131nda \u00fcr\u00fcnlerle kar\u015f\u0131la\u015fan bir m\u00fc\u015fteri<\/li><li>Belirli bir yat\u0131r\u0131m getirisi bekleyen ancak bunu alamayan bir yat\u0131r\u0131mc\u0131<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/01\/customer-surveys-bridging-expectation-gap-consumers-suppliers\/\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/01\/Customer-survey-expectation-gap.jpg\" alt=\"M\u00fc\u015fteri anketi beklenti bo\u015flu\u011fu\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Her i\u015fletmenin ba\u015far\u0131l\u0131 olabilmesi i\u00e7in bu bo\u015flu\u011fu doldurmak \u015fartt\u0131r. Bu, daha iyi m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi sa\u011flar. Ayr\u0131ca \u00e7al\u0131\u015fanlarla ilgili politikalar\u0131n, pazarlama ve di\u011fer i\u015f-m\u00fc\u015fteri odakl\u0131 stratejilerin haz\u0131rlanmas\u0131n\u0131 da kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p>Hem k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli hem de orta \u00f6l\u00e7ekli sekt\u00f6rler i\u00e7in m\u00fc\u015fterilerini anlamak \u00e7ok \u00f6nemlidir. \u00d6zellikle bir hizmet sekt\u00f6r\u00fc i\u00e7in m\u00fc\u015fteri ve \u00e7al\u0131\u015fan memnuniyeti b\u00fcy\u00fcmenin anahtar\u0131d\u0131r.<\/p>\n\n\n\n<p>Ara\u015ft\u0131rmalar bunun maliyetini ortaya koymu\u015ftur <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">be\u015f kez<\/a> \u0130\u015fletmenize yeni bir m\u00fc\u015fteri kazand\u0131rmak i\u00e7in daha fazlas\u0131n\u0131 yapmal\u0131s\u0131n\u0131z. Ayn\u0131 zamanda, memnun bir m\u00fc\u015fterinin daha fazla m\u00fc\u015fteri getirmesi, pazarlama ve reklam harcamalar\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilir.<\/p>\n\n\n\n<p>Peki beklenti bo\u015flu\u011funu nas\u0131l kapat\u0131r ve m\u00fc\u015fteri memnuniyetini ve elde tutmay\u0131 nas\u0131l sa\u011flars\u0131n\u0131z?<\/p>\n\n\n\n<p>Ara\u015ft\u0131rma ve anketler yaparak! Bo\u015flu\u011fun ilk etapta neden olu\u015ftu\u011funu anlamak i\u00e7in uygun bir anket kullan\u0131labilir. Bu anket doldurulup geri g\u00f6nderildi\u011finde, m\u00fc\u015fterilerinizin neden \u015fikayet etti\u011fini analiz etmenizi sa\u011flayacakt\u0131r. Neyi be\u011fenmiyorlar? \u00c7al\u0131\u015fanlar\u0131n\u0131z neden mutlu de\u011fil? \u00dcr\u00fcn ve hizmetlerinizi geli\u015ftirmek i\u00e7in daha fazla ne yapabilirsiniz?<\/p>\n\n\n\n<p>Sorun burada bitmiyor. Bir anket tasarlamak ba\u015fl\u0131 ba\u015f\u0131na \u00fcrk\u00fct\u00fcc\u00fc bir g\u00f6rev olabilir. \u0130lgili maliyet, gerekli prosed\u00fcrler, derleme ve analiz, kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z zorluklardan baz\u0131lar\u0131d\u0131r. Ayr\u0131ca, anketiniz hedef kitlenizin g\u00f6r\u00fc\u015f ve d\u00fc\u015f\u00fcncelerini ger\u00e7ekten yans\u0131tacak m\u0131? Aradaki bo\u015flu\u011fu doldurmak i\u00e7in yeterli ve uygun olacaklar m\u0131?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.surveyrock.com\/online-survey-tools\">\u00c7evrimi\u00e7i anketler<\/a> t\u00fcm bu sorunlara basit ve etkili bir \u00e7\u00f6z\u00fcm sa\u011flar. Bu anketler <a href=\"http:\/\/www.surveyrock.com\/free-online-surveys\">uygun mali\u0307yetli\u0307<\/a> ve tasar\u0131m\u0131 ve da\u011f\u0131t\u0131m\u0131 kolayd\u0131r. Anketler \u015fu \u015fekilde olabilir <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">\u00f6zelle\u015ftirilmi\u015f<\/a> Sadece kurulu\u015funuzun gereksinimlerini kar\u015f\u0131lamakla kalmay\u0131p, ayn\u0131 zamanda hedef kitleniz taraf\u0131ndan kolayca anla\u015f\u0131labilir olmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Son olarak, anketinizin herkese a\u00e7\u0131k olmas\u0131 gerekmez. \u00d6rne\u011fin, bir \u00e7al\u0131\u015fan anketini belirli bir departmana veya hiyerar\u015fik seviyeye (bilgi ve uzmanl\u0131klar\u0131na g\u00f6re) da\u011f\u0131tmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Benzersiz anket ba\u011flant\u0131s\u0131n\u0131 belirli bir grup insana da\u011f\u0131tarak \u015funlar\u0131 yapabilirsiniz <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">hedef kitlenizi k\u0131s\u0131tlay\u0131n<\/a>.<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i anketlerin faydalar\u0131 ve m\u00fc\u015fterilerinizle aran\u0131zdaki beklenti bo\u015flu\u011funu kapatmaya nas\u0131l yard\u0131mc\u0131 oldu\u011fu hakk\u0131nda daha fazla bilgi edinmek i\u00e7in l\u00fctfen \u015fu adresi ziyaret edin <a href=\"http:\/\/www.surveyrock.com\/home\/\">SurveyRock<\/a>.<\/p>",
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        "rendered": "<p>Not: T\u00fcketici ve tedarik\u00e7i terimleri i\u015f ve m\u00fc\u015fteri terimleriyle de\u011fi\u015ftirilebilir. Basit bir \u015fekilde a\u00e7\u0131klamak gerekirse, m\u00fc\u015fterilerinizin sizden bekledikleri ile ger\u00e7ekte elde ettikleri aras\u0131nda bir fark oldu\u011funda bir beklenti bo\u015flu\u011fu olu\u015fur. Bir denetim kavram\u0131 olarak yayg\u0131n bir \u015fekilde kullan\u0131lmas\u0131na ra\u011fmen - genel anlamda bir beklenti bo\u015flu\u011fu [...]<\/p>",
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