{ "id": 215, "date": "2014-12-30T20:41:08", "date_gmt": "2014-12-30T19:41:08", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=215" }, "modified": "2020-10-19T13:05:02", "modified_gmt": "2020-10-19T11:05:02", "slug": "9-reasons-why-online-market-surveys-are-better", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/9-neden-online-pazar-anketleri-daha-iyi\/", "title": { "rendered": "9 \u00c7evrimi\u00e7i Piyasa Anketlerinin Daha \u0130yi Olmas\u0131n\u0131n Nedenleri" }, "content": { "rendered": "
\"Pazar<\/a><\/figure><\/div>\n\n\n\n

\u00c7evrimi\u00e7i pazar anketleri, kurulu\u015funuza normalden \u00e7ok daha d\u00fc\u015f\u00fck bir maliyetle kendi pazar anketlerinizi tasarlamak ve y\u00fcr\u00fctmek i\u00e7in uygun ara\u00e7lar sa\u011flar. Bu t\u00fcr anketler, bas\u0131l\u0131 anketlere k\u0131yasla m\u00fc\u015fterilerinizle daha h\u0131zl\u0131 ba\u011flant\u0131 kurman\u0131z\u0131 sa\u011flar ve \u00fcr\u00fcn tan\u0131t\u0131m\u0131n\u0131 ve de\u011fi\u015fikli\u011fini kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n

Ba\u015flang\u0131c\u0131ndan bu yana, \u00e7evrimi\u00e7i pazar ara\u015ft\u0131rmalar\u0131, giderek daha fazla kurulu\u015fun tercih etmesiyle geleneksel anket y\u00f6ntemlerine g\u00f6re teknik bir avantaja sahip olmu\u015ftur.<\/p>\n\n\n\n

\u0130\u015fte online pazar anketlerinin en iyi olmas\u0131n\u0131n 9 nedeni:<\/p>\n\n\n\n\n\n\n\n

1. Daha h\u0131zl\u0131<\/h3>\n\n\n\n

Online pazar ara\u015ft\u0131rmalar\u0131n\u0131n geleneksel pazar ara\u015ft\u0131rmas\u0131 yakla\u015f\u0131mlar\u0131na g\u00f6re ortalama 60% daha az zaman ald\u0131\u011f\u0131 tahmin edilmektedir. Ayr\u0131ca, m\u00fc\u015fterilerinizden ve m\u00fc\u015fterilerinizden gelen yan\u0131tlar anl\u0131kt\u0131r ve \u00fcr\u00fcn\/hizmetinizle ilgili h\u0131zl\u0131 kararlar alman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n

2. Ekonomik<\/h3>\n\n\n\n

Daha \u00f6nceki bir blog yaz\u0131s\u0131nda da belirtildi\u011fi gibi, \u00e7evrimi\u00e7i pazar ara\u015ft\u0131rmalar\u0131, ka\u011f\u0131t tabanl\u0131 ara\u015ft\u0131rmalara k\u0131yasla anket maliyetlerinizi d\u00f6rtte bire kadar azaltabilir. Bu, i\u015fletmenizin posta ve teslimat \u00fccretlerinden tasarruf etmesini sa\u011flar. Anketinizden elde edilen geri bildirimlere de kolayca eri\u015filebilir.<\/p>\n\n\n\n

3. Analiz Etmesi ve Kullanmas\u0131 Kolay<\/h3>\n\n\n\n

\u00c7evrimi\u00e7i piyasa anketleri, kullan\u0131c\u0131lara anket sonu\u00e7lar\u0131n\u0131 analiz etmek i\u00e7in geni\u015f bir ara\u00e7 yelpazesi sunar. Bu ara\u00e7lara grafikler, tablolar, matrisler ve olas\u0131l\u0131k tablolar\u0131 dahildir. SurveyRock ayr\u0131ca Premium hesap planlar\u0131na, sonu\u00e7lar\u0131 \u00e7ok \u00e7e\u015fitli fakt\u00f6rlere g\u00f6re filtreleme, verileri \u00e7apraz tablo haline getirme ve ayr\u0131ca \u00f6zet verileri veya bireysel anket yan\u0131tlar\u0131n\u0131 daha fazla analiz etmek i\u00e7in bir elektronik tabloya aktarma olana\u011f\u0131 sunar.<\/p>\n\n\n\n

4. Kullan\u0131c\u0131 dostu<\/h3>\n\n\n\n

Yap\u0131lan bir anket, kullan\u0131c\u0131lar\u0131n y\u00fczde doksan\u0131ndan fazlas\u0131n\u0131n online pazar anketlerini telefon anketlerine k\u0131yasla daha kolay cevaplanabilir buldu\u011funu ortaya koymu\u015ftur. \u00c7evrimi\u00e7i anketlere kullan\u0131c\u0131lar istedikleri zaman eri\u015febilmekte ve anketler ilgisiz b\u00f6l\u00fcmleri \"atlamalar\u0131n\u0131\" sa\u011flayacak \u015fekilde tasarlanmaktad\u0131r.<\/p>\n\n\n\n

5. Organizasyon dostu<\/h3>\n\n\n\n

Kurumsal a\u00e7\u0131dan bak\u0131ld\u0131\u011f\u0131nda, anket sonu\u00e7lar\u0131 \u00e7evrimi\u00e7i pazar ara\u015ft\u0131rmas\u0131 formlar\u0131ndan sonu\u00e7 hesaplama ve analiz i\u00e7in \u00f6zel yaz\u0131l\u0131mlara kolayca aktar\u0131labilir. T\u00fcm bunlar geleneksel anketlere k\u0131yasla \u00e7ok daha k\u0131sa bir s\u00fcre i\u00e7inde ger\u00e7ekle\u015ftirilir.<\/p>\n\n\n\n

6. Do\u011fru Sonu\u00e7lar<\/h3>\n\n\n\n

\u00c7evrimi\u00e7i pazar ara\u015ft\u0131rmalar\u0131 ile, en az\u0131ndan \u00e7evrimd\u0131\u015f\u0131 ara\u015ft\u0131rmalardan veri kopyalama konusunda, veri giri\u015finden kaynaklanan insan hatas\u0131 ortadan kald\u0131r\u0131l\u0131r. Tekrarlayan bir g\u00f6revi yerine getirmek insanlar i\u00e7in yorucu olabilir ve dikkat s\u00fcrelerini olumsuz y\u00f6nde etkileyebilir. Kullan\u0131c\u0131lar anket sorular\u0131n\u0131 doldurabilir ve cevaplar\u0131 do\u011frudan hesaplama yaz\u0131l\u0131m\u0131na y\u00fcklenerek veri yakalamada herhangi bir insan hatas\u0131 olas\u0131l\u0131\u011f\u0131 ortadan kald\u0131r\u0131l\u0131r.<\/p>\n\n\n\n

7. Kitle ile S\u0131n\u0131rl\u0131<\/h3>\n\n\n\n

\u00c7evrimi\u00e7i pazar anketleri tasarlarken hedef kitlenizi s\u0131n\u0131rlayabilirsiniz. Hedef kitlenin \u00f6nceden taranmas\u0131, kurulu\u015funuzun m\u00fc\u015fteriye \u00f6zel pazar anketleri tasarlamas\u0131n\u0131 sa\u011flayabilir. Bu, \u00f6zellikle \u00fcr\u00fcn veya hizmetiniz teknik nitelikte oldu\u011funda ve vas\u0131fl\u0131 ki\u015filerin ankete yan\u0131t vermesini gerektirdi\u011finde faydal\u0131d\u0131r.<\/p>\n\n\n\n

8. \u00d6zelle\u015ftirilmi\u015f<\/h3>\n\n\n\n

\u00c7evrimi\u00e7i pazar ara\u015ft\u0131rmalar\u0131 hem siz hem de hedef kitleniz i\u00e7in \u00e7e\u015fitli g\u00f6rsel \u00e7ekicilikler sunar. \u00c7e\u015fitli temalar, renkler, logolar mevcuttur ve kurulu\u015funuzun logosunu, resimlerini, videolar\u0131n\u0131 ve di\u011fer grafiklerini i\u00e7erecek \u015fekilde \u00f6zelle\u015ftirilebilirler. Bu, hedef kitlenizin anketlere yan\u0131t vermesini daha cazip hale getirir.<\/p>\n\n\n\n

9. Ger\u00e7ek Bir Resim Verin<\/h3>\n\n\n\n

Anonimlik \u00f6zellikle pazar anketlerinde faydal\u0131d\u0131r. M\u00fc\u015fterileriniz anket formlar\u0131n\u0131 doldururken, bilgilerinin anonim kalaca\u011f\u0131n\u0131 bilirlerse cevap verirken daha rahat olacaklard\u0131r. \u00c7evrimi\u00e7i pazar anketleri genellikle hedef kitleden herhangi bir ki\u015fisel bilgi istemez ve e-posta kimlikleri genellikle yeterlidir. Bu, m\u00fc\u015fterilerinizin kimliklerinin hi\u00e7bir zaman istenmeyece\u011fini veya if\u015fa edilmeyece\u011fini bildikleri i\u00e7in d\u00fcr\u00fcst geri bildirimde bulunmalar\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>", "protected": false }, "excerpt": { "rendered": "

\u00c7evrimi\u00e7i pazar anketleri, kurulu\u015funuza normalden \u00e7ok daha d\u00fc\u015f\u00fck bir maliyetle kendi pazar anketlerinizi tasarlamak ve y\u00fcr\u00fctmek i\u00e7in uygun ara\u00e7lar\u0131 sa\u011flar. Bu t\u00fcr anketler, m\u00fc\u015fterilerinizle bas\u0131l\u0131 anketlerden daha h\u0131zl\u0131 ba\u011flant\u0131 kurman\u0131z\u0131 sa\u011flar ve daha kolay \u00fcr\u00fcn tan\u0131t\u0131m\u0131 ve de\u011fi\u015fikli\u011fi sa\u011flar. Ba\u015flang\u0131c\u0131ndan bu yana, \u00e7evrimi\u00e7i pazar anketleri [...]<\/p>", "protected": false }, "author": 1, "featured_media": 216, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 25 ], "class_list": [ "post-215", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-market-surveys" ], "yoast_head": "\n\u00c7evrimi\u00e7i Pazar Anketleri Neden Daha \u0130yi | SurveyRock<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i pazar anketlerinin \u00e7evrimd\u0131\u015f\u0131 benzerlerine g\u00f6re bir\u00e7ok avantaj\u0131 vard\u0131r. \u0130\u015fte pazar ara\u015ft\u0131rmas\u0131 ihtiya\u00e7lar\u0131n\u0131z i\u00e7in SurveyRock'\u0131 kullanman\u0131z i\u00e7in 9 neden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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