{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/awesome-ways-launch-product-social-media\/", "title": { "rendered": "Bir \u00dcr\u00fcn\u00fc Sosyal Medyada Tan\u0131tman\u0131n Harika Yollar\u0131" }, "content": { "rendered": "

\u015eimdi muhtemelen rakiplerinizin \u00fcr\u00fcnlerini piyasaya s\u00fcrerken yapt\u0131klar\u0131 her \u015feyi d\u00fc\u015f\u00fcnm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. Gereksiz grafiklerle dolu devasa bir kampanya gayet iyi i\u015fliyor gibi g\u00f6r\u00fcn\u00fcyor ve hatta zarar etmelerine bile yard\u0131mc\u0131 oluyor muydu?<\/p>\n\n\n\n

K\u00fc\u00e7\u00fck bir i\u015fletme olarak s\u0131n\u0131rl\u0131 kaynaklara sahip olman\u0131z olduk\u00e7a anla\u015f\u0131labilir bir durumdur ancak sosyal medya ile bunu telafi edebilir ve daha geni\u015f bir m\u00fc\u015fteri taban\u0131na ula\u015fabilirsiniz. H\u0131zl\u0131, g\u00fcvenilir ve hepsinden \u00f6nemlisi \u00dcCRETS\u0130Z.<\/p>\n\n\n\n\n\n\n\n

Bir Teaser ile Ba\u015flay\u0131n<\/h3>\n\n\n\n

Bir \u00fcr\u00fcn\u00fc ger\u00e7ekten piyasaya s\u00fcrmeden \u00f6nce teaser kampanyas\u0131<\/a>. Sosyal medyay\u0131 heyecan verici bir \u015feyin yakla\u015fmakta oldu\u011funu ima etmek i\u00e7in kullanabilece\u011finiz yollar\u0131 d\u00fc\u015f\u00fcnmeye ba\u015flay\u0131n. \"Proje xyz\" gibi bir isim bulun ve payla\u015f\u0131mlar\u0131n\u0131zda ara s\u0131ra bundan bahsetmeye devam edin. Heyecan yaratman\u0131z gerekiyor. Takip\u00e7ilerinizden ka\u00e7\u0131n\u0131n sizi arayaca\u011f\u0131n\u0131, mesaj ataca\u011f\u0131n\u0131, mail ataca\u011f\u0131n\u0131 ve bu konuda soru soraca\u011f\u0131n\u0131 g\u00f6r\u00fcnce \u015fa\u015f\u0131racaks\u0131n\u0131z.<\/p>\n\n\n\n

G\u00f6r\u00fcnt\u00fcler \u00dczerinde \u00c7al\u0131\u015f\u0131n<\/h3>\n\n\n\n

Kampanyay\u0131 haz\u0131rlarken bu birka\u00e7 \u015feyi akl\u0131n\u0131zda tutmay\u0131 unutmay\u0131n. Facebook g\u00f6nderilerini g\u00f6rselli ve g\u00f6rselsiz kullanarak denemeler yap\u0131n, bulan\u0131k g\u00f6rseller gibi devam eden \u00e7al\u0131\u015fmalar\u0131 payla\u015f\u0131n ve belirsizli\u011fi canl\u0131 tutmak i\u00e7in kimseye \u00e7ok fazla bilgi vermeyin.<\/p>\n\n\n\n

\"Sosyal<\/figure><\/div>\n\n\n\n

Video<\/h3>\n\n\n\n

Ayr\u0131ca, \u00f6rne\u011fin bir video gibi ki\u015fisel bir \u015fey olu\u015fturma se\u00e7ene\u011finiz de vard\u0131r. Ekibinizin yeni bir projenin planlamas\u0131na nas\u0131l dahil oldu\u011funu g\u00f6steren bir video haz\u0131rlayabilirsiniz. Bu, merak\u0131 ve beklentiyi art\u0131racakt\u0131r.<\/p>\n\n\n\n

E-posta \u0130lgi Listesi<\/h3>\n\n\n\n

Lansman hakk\u0131nda daha fazla bilgi edinmek isteyen ki\u015filer i\u00e7in benzersiz bir e-posta ilgi listesi bile olu\u015fturabilirsiniz. \u0130nsanlar\u0131n ger\u00e7ekten ilgileniyorlarsa kaydolabilecekleri ve i\u00e7eriden g\u00fcncellemeler alabilecekleri \u00f6zel bir t\u0131klama ba\u011flant\u0131s\u0131 olu\u015fturabilirsiniz. Bu dinlemenin amac\u0131, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ger\u00e7ekten piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fcnde bunu duyurmakt\u0131r. Bir d\u00fc\u015f\u00fcn\u00fcn, i\u00e7eri\u011finizi g\u00f6r\u00fcnt\u00fclemek i\u00e7in zaman ay\u0131ran insanlar bir noktada \u00e7evrelerindeki insanlara bundan bahsedeceklerdir.<\/p>\n\n\n\n

E\u011flendirici ve E\u011fitici<\/h3>\n\n\n\n

Nihayet lansman zaman\u0131 geldi\u011finde, nas\u0131l yap\u0131l\u0131r, ipu\u00e7lar\u0131 ve eve g\u00f6t\u00fcrme dersleri gibi kaynaklarla lansman s\u00fcrecinin farkl\u0131 bir b\u00f6l\u00fcm\u00fcn\u00fc ekledi\u011finizden emin olun. Bu \u015fekilde de\u011fer katacaks\u0131n\u0131z ve bir\u00e7ok ki\u015fi bahsetti\u011finiz \u00fcr\u00fcn hakk\u0131nda daha fazla bilgi edinmek isteyecektir.<\/p>\n\n\n\n

Kendinizi ve Yeni \u00dcr\u00fcn\u00fc Tan\u0131d\u0131k Hale Getirin<\/h3>\n\n\n\n

\u00dcr\u00fcn\u00fcn\u00fcz piyasaya s\u00fcr\u00fcld\u00fckten sonra ya da lansman \u00f6ncesi d\u00f6nemde kendinizle r\u00f6portaj yapt\u0131rabilirsiniz. Birinin sorabilece\u011fi birka\u00e7 soru eklemek ve belki de \u00fcr\u00fcn\u00fcn\u00fczle ilgili olabilecek bir sunucu se\u00e7mek iyi bir fikir olabilir. Bu, markan\u0131z\u0131 veya \u00fcr\u00fcn\u00fcn\u00fcz\u00fc me\u015fhur haritaya yerle\u015ftirmek i\u00e7in ihtiya\u00e7 duydu\u011funuz heyecan\u0131 yaratman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

\u0130nsanlar\u0131n s\u00f6z\u00fc ger\u00e7ekten yay\u0131p yaymad\u0131\u011f\u0131n\u0131 anlaman\u0131n kesin bir yolu yoktur. Bunu yapman\u0131n bir yolu, sad\u0131k takip\u00e7ilerinizden s\u00f6z yaymalar\u0131n\u0131 istemektir. Bunu e-postalar\u0131n\u0131za ekleyin, hash etiketleriyle referans verin ve payla\u015fan herkese yan\u0131t verin.<\/p>\n\n\n\n

Bu faaliyetlerin \u00e7o\u011funu veya hepsini yapt\u0131ktan sonra, nihayet \u00fcr\u00fcn\u00fcn\u00fcz\u00fc piyasaya s\u00fcrmeye haz\u0131r oldu\u011funuzda, zaten onu bekleyen heyecanl\u0131 bir kitleniz var demektir.<\/p>", "protected": false }, "excerpt": { "rendered": "

\u015eimdi muhtemelen rakiplerinizin \u00fcr\u00fcnlerini piyasaya s\u00fcrerken yapt\u0131klar\u0131 her \u015feyi d\u00fc\u015f\u00fcnm\u00fc\u015fs\u00fcn\u00fczd\u00fcr. Gereksiz grafiklerle dolu devasa bir kampanya gayet iyi i\u015fliyor gibi g\u00f6r\u00fcn\u00fcyor ve hatta zarar etmelerine bile yard\u0131mc\u0131 oluyor muydu? K\u00fc\u00e7\u00fck bir i\u015fletme olarak s\u0131n\u0131rl\u0131 kaynaklara sahip olman\u0131z olduk\u00e7a anla\u015f\u0131labilir bir durumdur ancak bunu telafi [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nBir \u00dcr\u00fcn\u00fc Sosyal Medyada Tan\u0131tman\u0131n Harika Yollar\u0131 - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in sosyal medyay\u0131 kullanarak bir \u00fcr\u00fcn\u00fc nas\u0131l piyasaya s\u00fcrebileceklerine dair \u00f6neriler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/tr\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir \u00dcr\u00fcn\u00fc Sosyal Medyada Tan\u0131tman\u0131n Harika Yollar\u0131 - 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