{ "id": 1316, "date": "2023-09-27T13:04:08", "date_gmt": "2023-09-27T11:04:08", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1316" }, "modified": "2023-09-23T13:05:21", "modified_gmt": "2023-09-23T11:05:21", "slug": "the-psychology-behind-surveys-a-deep-dive-into-definition-and-application", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/tr\/the-psychology-behind-surveys-a-deep-dive-into-definition-and-application\/", "title": { "rendered": "Anketlerin Ard\u0131ndaki Psikoloji: Tan\u0131m ve Uygulamaya Derinlemesine Bir Bak\u0131\u015f" }, "content": { "rendered": "

Giri\u015f: Anketlerde Psikoloji Neden \u00d6nemlidir?<\/strong><\/h2>\n\n\n\n

Selam dar\u0131! Ben Sarah. Bir kokteyl partisinde oldu\u011funuzu ve birinin elinde panosuyla yan\u0131n\u0131za gelip \"Hey, size birka\u00e7 soru sorabilir miyim?\" diye sordu\u011funu d\u00fc\u015f\u00fcn\u00fcn. Tepkiniz -merak, k\u0131zg\u0131nl\u0131k, hatta entrika- rastgele de\u011fil. Bunun arkas\u0131nda bir s\u00fcr\u00fc psikoloji var ve biz de bug\u00fcn bu konuya dal\u0131yoruz.<\/p>\n\n\n\n\n\n\n\n

Anketler mini sosyal deneyler gibidir. Sadece soru sormak ve cevaplar\u0131 toplamakla ilgili de\u011fildirler. \u0130nsan etkile\u015fimi, motivasyon ve en \u00f6nemlisi davran\u0131\u015fsal psikoloji ile ilgilidirler. \u0130ster bir giri\u015fimci, ister bir ara\u015ft\u0131rmac\u0131 ya da sadece insan davran\u0131\u015flar\u0131n\u0131 \u00e7\u00f6zmeyi seven biri olun (hadi ama, hepimiz seviyoruz!), oyundaki psikolojik g\u00fc\u00e7leri anlamak anketlere yakla\u015f\u0131m\u0131n\u0131z\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015ftirebilir. Psikolojinin hem anket haz\u0131rlamada hem de anketleri anlamada neden \u00f6nemli oldu\u011funu \u00e7\u00f6zerken bizimle kal\u0131n. En sevdi\u011finiz i\u00e7kinizi al\u0131n - t\u0131pk\u0131 bir kokteyl partisinde yapt\u0131\u011f\u0131n\u0131z gibi - ve hadi ba\u015flayal\u0131m!<\/p>\n\n\n\n

\"anket<\/figure>\n\n\n\n

Anket Tan\u0131m\u0131<\/strong><\/h2>\n\n\n\n

Formaliteleri aradan \u00e7\u0131karal\u0131m, olur mu? Peki, anket nedir? Veri toplamak i\u00e7in sorulan bir dizi sorudan ibaret oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, yan\u0131lm\u0131yorsunuz. Ancak bu, bir araban\u0131n sadece d\u00f6rt tekerlek ve bir motordan ibaret oldu\u011funu s\u00f6ylemek gibidir. neden<\/em> ve nas\u0131l<\/em> yolculu\u011fun. \u0130\u00e7inde psi\u0307koloji\u0307k teri\u0307mler<\/a>Anket, tutumlar\u0131, inan\u00e7lar\u0131 ve g\u00f6r\u00fc\u015fleri \u00f6l\u00e7mek i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f bir y\u00f6ntemdir. Arkada\u015f\u0131n\u0131za ak\u015fam yeme\u011finde nereye gitmek istedi\u011fini sormak kadar basit olabilece\u011fi gibi \u00e7ok sayfal\u0131 bir m\u00fc\u015fteri memnuniyeti anketi kadar karma\u015f\u0131k da olabilir. \u0130ster pazar ara\u015ft\u0131rmas\u0131 yap\u0131yor ister \u00e7al\u0131\u015fan memnuniyetini de\u011ferlendiriyor olun, se\u00e7ti\u011finiz anket t\u00fcr\u00fc \u00f6zel hedeflerinizle uyumlu olmal\u0131d\u0131r.<\/p>\n\n\n\n

'Psikolojik' boyutun neden \u00f6nemli oldu\u011funu mu soruyorsunuz? Her i\u015fletme m\u00fc\u015fterilerinin zihnine girmek ister, de\u011fil mi? Olumlu veya olumsuz bir yan\u0131t\u0131 neyin tetikledi\u011fini bilmek oyunun kurallar\u0131n\u0131 de\u011fi\u015ftirebilir. SurveyRock'ta, a\u015fa\u011f\u0131dakilere olanak tan\u0131yan \u00f6zellikleri entegre ettik geli\u0307\u015fmi\u0307\u015f anket manti\u011fi<\/a> ve ger\u00e7ek zamanl\u0131 raporlama ve analizler, yaln\u0131zca insanlar\u0131n ne s\u00f6yledi\u011fini de\u011fil, ayn\u0131 zamanda neden<\/em> s\u00f6yl\u00fcyor olabilirler. Bunu i\u015fletmenizin alt\u0131nc\u0131 hissi olarak d\u00fc\u015f\u00fcn\u00fcn!<\/p>\n\n\n\n

Ba\u011fl\u0131l\u0131\u011f\u0131n Psikolojik Tetikleyicileri<\/strong><\/h2>\n\n\n\n

Pekala, pop quiz: Size ayn\u0131 \u015feyi be\u015f farkl\u0131 \u015fekilde soran 50 soruluk bir anketi mi yoksa zaman\u0131n\u0131za ve beyin alan\u0131n\u0131za sayg\u0131 duyan 10 soruluk k\u0131sa bir anketi mi yan\u0131tlamay\u0131 tercih edersiniz? Biliyorum, \u00e7ok basit. Kokteyl partisi senaryosunu hat\u0131rl\u0131yor musunuz? E\u011fer size 50 soruluk bir liste sunulsayd\u0131, muhtemelen i\u00e7kinizi b\u0131rak\u0131p uzakla\u015f\u0131rd\u0131n\u0131z. \u0130\u015fte bu y\u00fczden bir anketin uzunlu\u011fu ve karma\u015f\u0131kl\u0131\u011f\u0131 kritik \u00f6nem ta\u015f\u0131r. Bu da bizi kat\u0131l\u0131m\u0131n psikolojik tetikleyicilerine, yani bili\u015fsel \u00f6nyarg\u0131lar\u0131n ve ilkelerin bir anketle etkile\u015fiminizi nas\u0131l \u015fekillendirebilece\u011fine getiriyor.<\/p>\n\n\n\n

\u0130lk s\u0131rada \"se\u00e7im paradoksu\" var. Hi\u00e7 10 sayfal\u0131k men\u00fc olan bir restorana gittiniz ve kendinizi bunalm\u0131\u015f hissettiniz mi? Bir anket \u00e7ok uzun veya karma\u015f\u0131ksa ayn\u0131 duyguyu uyand\u0131rabilir. Bir de \"halo etkisi\" vard\u0131r; bir soruyla ilgili izleniminiz di\u011fer sorulara verdi\u011finiz yan\u0131tlar\u0131 etkileyebilir. Hi\u00e7 bir soru sizi o kadar rahats\u0131z etti ki anketin tamam\u0131ndan ho\u015flanmamaya ba\u015flad\u0131n\u0131z m\u0131? Evet, i\u015fte bu halo etkisidir.<\/p>\n\n\n\n

SurveyRock'ta aray\u00fcz\u00fcm\u00fcz\u00fc ve \u00f6zelliklerimizi bu \u00f6nyarg\u0131lar\u0131 azaltacak \u015fekilde tasarlad\u0131k. Geli\u015fmi\u015f anket mant\u0131\u011f\u0131m\u0131z, kullan\u0131c\u0131 yan\u0131tlar\u0131na uyum sa\u011flayarak anketi bir sorgulama yerine bir sohbet gibi hissettirir. Ayr\u0131ca, sezgisel kullan\u0131c\u0131 aray\u00fcz\u00fcm\u00fcz, do\u011fru sorular\u0131 en ilgi \u00e7ekici \u015fekilde sormaya odaklanman\u0131z\u0131 sa\u011flayarak anketinizi yaln\u0131zca bir veri toplama arac\u0131 de\u011fil, hedef kitlenizle anlaml\u0131 bir diyalog haline getirir.<\/p>\n\n\n\n

Sorular ve Bili\u015fsel Y\u00fck<\/strong><\/h2>\n\n\n\n

Hepimizin bildi\u011fi ama nadiren tart\u0131\u015ft\u0131\u011f\u0131m\u0131z bir \u015feyden bahsedelim: beyin g\u00fcc\u00fc. Beyninizi bir ak\u0131ll\u0131 telefon gibi d\u00fc\u015f\u00fcn\u00fcn. \u00c7al\u0131\u015fan uygulamalar\u0131n\u0131z, gelen mesajlar\u0131n\u0131z ve bir o kadar da pil \u00f6mr\u00fcn\u00fcz var. G\u00f6rev ne kadar karma\u015f\u0131ksa, o kadar fazla \"pil\" t\u00fcketir. Bu asl\u0131nda bili\u015fsel y\u00fckt\u00fcr - beyninizin bir g\u00f6revi tamamlamak i\u00e7in ne kadar \u00e7ok \u00e7al\u0131\u015fmas\u0131 gerekti\u011fidir.<\/p>\n\n\n\n

Anketler s\u00f6z konusu oldu\u011funda, bili\u015fsel y\u00fck<\/a> b\u00fcy\u00fck bir meseledir. A\u015f\u0131r\u0131 karma\u015f\u0131k sorular sormak veya karma\u015f\u0131k bir dil kullanmak, kat\u0131l\u0131mc\u0131lar\u0131n bir anketi yan\u0131tlamak yerine bulmaca \u00e7\u00f6z\u00fcyormu\u015f gibi hissetmelerine neden olabilir. Siz fark\u0131na bile varmadan sekmeyi kapat\u0131rlar ve siz de nerede yanl\u0131\u015f yapt\u0131\u011f\u0131n\u0131z\u0131 merak etmek zorunda kal\u0131rs\u0131n\u0131z. \"M\u00fc\u015fteri hizmetleri deneyimimizin etkinli\u011fine ili\u015fkin alg\u0131lar\u0131n\u0131z nelerdi?\" diye sormak yerine, bili\u015fsel y\u00fck\u00fc d\u00fc\u015f\u00fck bir versiyonu \"M\u00fc\u015fteri hizmetlerimizden memnun kald\u0131n\u0131z m\u0131?\" \u015feklinde olabilir. Basit, de\u011fil mi?<\/p>\n\n\n\n

SurveyRock'ta \"d\u00fc\u015f\u00fck bili\u015fsel y\u00fck\" i\u00e7eren sorulardan yanay\u0131z. Bunlar, neredeyse kendi kendilerini yan\u0131tlayacak kadar basit olacak \u015fekilde tasarlanm\u0131\u015f sorulard\u0131r. Platformumuz, i\u00e7erik do\u011frulama ve sezgisel tasar\u0131m \u00f6\u011feleri gibi \u00f6zellikler sayesinde bunlar\u0131 zahmetsizce form\u00fcle etmenize yard\u0131mc\u0131 olur. Bunu, kat\u0131l\u0131mc\u0131lar\u0131n\u0131za sorular\u0131n\u0131z aras\u0131nda gezinirken oturabilecekleri rahat bir sandalye vermek olarak d\u00fc\u015f\u00fcn\u00fcn. Ah, kullan\u0131c\u0131 psikolojisinin k\u00fc\u00e7\u00fck zevkleri!<\/p>\n\n\n\n

Tepki \u00d6l\u00e7ekleri: Say\u0131lardan Daha Fazlas\u0131<\/strong><\/h2>\n\n\n\n

Klasik \"1 ile 5 aras\u0131nda bir \u00f6l\u00e7ekte\" sorusu. Hepimiz g\u00f6rm\u00fc\u015f\u00fczd\u00fcr ama bu \u00f6l\u00e7eklerin neden bu \u015fekilde tasarland\u0131\u011f\u0131n\u0131 hi\u00e7 merak ettiniz mi? \u0130\u015fte psikoloji yine i\u015f ba\u015f\u0131nda, dostlar\u0131m! Hadi \u015fu konu hakk\u0131nda konu\u015fal\u0131m Likert \u00f6l\u00e7e\u011fi<\/a>bir\u00e7ok anketin temel \u00f6l\u00e7e\u011fidir. Bu \u00f6l\u00e7ek, kat\u0131l\u0131mc\u0131lara \"Kesinlikle Kat\u0131lm\u0131yorum\" ile \"Kesinlikle Kat\u0131l\u0131yorum\" aras\u0131nda de\u011fi\u015fen se\u00e7enekler sunarak sadece siyah ve beyaz\u0131 de\u011fil, insan g\u00f6r\u00fc\u015f\u00fcn\u00fcn n\u00fcansl\u0131 grilerini de yakalamaktad\u0131r.<\/p>\n\n\n\n

Ancak ara\u00e7 kutusunda daha fazlas\u0131 var: semantik diferansiyel \u00f6l\u00e7ekler, g\u00f6rsel analog \u00f6l\u00e7ekler ve daha fazlas\u0131n\u0131 girin. Bu \u00f6l\u00e7ekler bilin\u00e7alt\u0131 duygulara dokunmaya yard\u0131mc\u0131 olur ve hatta kat\u0131l\u0131mc\u0131lar\u0131 daha d\u00fcr\u00fcst, d\u00fc\u015f\u00fcnceli bir cevaba do\u011fru y\u00f6nlendirebilir.<\/p>\n\n\n\n

\u0130\u015fin g\u00fczel yan\u0131, SurveyRock'\u0131n size \u00f6nceden haz\u0131rlanm\u0131\u015f \u00f6l\u00e7eklerden kendi \u00f6l\u00e7eklerinizi eklemeye kadar se\u00e7im yapabilece\u011finiz t\u00fcm bu \u00f6l\u00e7ekleri sunmas\u0131d\u0131r. Do\u011fru soru i\u00e7in do\u011fru \u00f6l\u00e7e\u011fi se\u00e7mek, verinizin kalitesini ve g\u00fcvenilirli\u011fini art\u0131racakt\u0131r. Bunu bir yemek i\u00e7in do\u011fru baharatlar\u0131 se\u00e7mek gibi d\u00fc\u015f\u00fcn\u00fcn; kombinasyonu do\u011fru yaparsan\u0131z bir ba\u015fyap\u0131t elde edersiniz.<\/p>\n\n\n\n

Motivasyon Fakt\u00f6rleri: \u0130nsanlar Neden Ankete Kat\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n

Tamam, itiraf zaman\u0131. Sonundaki 10% indirim kodunu almak i\u00e7in hi\u00e7 anket doldurdunuz mu? Su\u00e7luyum! \u0130\u015fte buna d\u0131\u015fsal motivasyon diyoruz; bunu harici bir \u00f6d\u00fcl i\u00e7in yap\u0131yorsunuz. Peki ya bir markan\u0131n geli\u015fmesine ger\u00e7ekten yard\u0131mc\u0131 olmak veya \u00f6nemli bir konuda d\u00fc\u015f\u00fcncelerinizi payla\u015fmak istedi\u011finiz zamanlar? Bu i\u00e7sel motivasyondur - bir \u015feyi s\u0131rf keyif veya de\u011fer i\u00e7in yapmak.<\/p>\n\n\n\n

Bunlar\u0131 anlamak moti\u0307vasyonel fakt\u00f6rler<\/a> anket oyunuuzu ciddi \u015fekilde geli\u015ftirebilir. Kat\u0131l\u0131mc\u0131lar\u0131n\u0131z\u0131 neyin harekete ge\u00e7irdi\u011fini bilirseniz, sorular\u0131n\u0131z\u0131 ve hatta t\u00fcm anket deneyiminizi bu motivasyonlardan yararlanacak \u015fekilde uyarlayabilirsiniz.<\/p>\n\n\n\n

\u0130\u015fte SurveyRock burada yeniden parl\u0131yor. Platformumuz, d\u0131\u015fsal olarak motive olanlar\u0131 hedefleyerek anket tamamlama \u00f6d\u00fcllerini kolayca entegre etmenizi sa\u011flar. Ancak ayn\u0131 zamanda, anketi daha ilgi \u00e7ekici hale getiren ve i\u00e7sel olarak motive olmu\u015f ki\u015filere hitap eden a\u00e7\u0131k u\u00e7lu sorular ve ko\u015fullu yollar i\u00e7in ara\u00e7lar da sa\u011fl\u0131yoruz.<\/p>\n\n\n

\n
\"bir<\/figure>\n<\/div>\n\n\n

Peki, bir sonraki harika anketinizi olu\u015fturmak i\u00e7in d\u0131\u015fsal olarak m\u0131 yoksa i\u00e7sel olarak m\u0131 motive oluyorsunuz? SurveyRock ile se\u00e7im yapmak zorunda de\u011filsiniz; her iki d\u00fcnyada da en iyisini elde edersiniz.<\/p>\n\n\n\n

\u0130\u015fte g\u00f6rd\u00fcn\u00fcz - anketler soru ve cevaplardan daha fazlas\u0131d\u0131r; insan ruhuna derinlemesine bir dal\u0131\u015ft\u0131r. Anketlerin arkas\u0131ndaki psikolojiyi anlamak oyunun kurallar\u0131n\u0131 de\u011fi\u015ftirebilir. SurveyRock'\u0131n geli\u015fmi\u015f \u00f6zellikleri sayesinde sadece soru sormakla kalmaz, anlaml\u0131 bir diyalo\u011fa da girmi\u015f olursunuz. \u015eimdi, kim biraz psikolojik ke\u015fif yapmak ister? \ud83c\udf1f<\/p>", "protected": false }, "excerpt": { "rendered": "

Giri\u015f: Anketlerde Psikoloji Neden \u00d6nemlidir Hey millet! Ben Sarah. Bir kokteyl partisinde oldu\u011funuzu ve birinin elinde bir pano ile yan\u0131n\u0131za gelip \"Hey, size birka\u00e7 soru sorabilir miyim?\" diye sordu\u011funu d\u00fc\u015f\u00fcn\u00fcn. Tepkiniz -merak, k\u0131zg\u0131nl\u0131k, hatta entrika- rastgele de\u011fil. Bunun arkas\u0131nda bir s\u00fcr\u00fc psikoloji var ve biz de bu konuya dal\u0131yoruz [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1319, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [ 109 ], "class_list": [ "post-1316", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized", "tag-psychology" ], "yoast_head": "\nAnketlerin Arkas\u0131ndaki Psikoloji: Tan\u0131m ve Uygulamaya Derinlemesine Bir Bak\u0131\u015f - SurveyRock Makaleleri<\/title>\n<meta name=\"description\" content=\"Daha iyi sorular olu\u015fturmak ve daha derin i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in anketlerin arkas\u0131ndaki psikolojinin kilidini a\u00e7\u0131n. Bili\u015fsel \u00f6nyarg\u0131lara, yan\u0131t \u00f6l\u00e7eklerine ve motivasyon fakt\u00f6rlerine dal\u0131n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/tr\/the-psychology-behind-surveys-a-deep-dive-into-definition-and-application\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anketlerin Arkas\u0131ndaki Psikoloji: Tan\u0131m ve Uygulamaya Derinlemesine Bir Bak\u0131\u015f - SurveyRock Makaleleri\" \/>\n<meta property=\"og:description\" content=\"Daha iyi sorular olu\u015fturmak ve daha derin i\u00e7g\u00f6r\u00fcler elde etmek i\u00e7in anketlerin arkas\u0131ndaki psikolojinin kilidini a\u00e7\u0131n. 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