{
    "id": 1262,
    "date": "2023-09-02T15:14:53",
    "date_gmt": "2023-09-02T13:14:53",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1262"
    },
    "modified": "2023-09-02T15:51:21",
    "modified_gmt": "2023-09-02T13:51:21",
    "slug": "the-power-of-data-how-online-surveys-can-transform-your-business",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/tr\/the-power-of-data-how-online-surveys-can-transform-your-business\/",
    "title": {
        "rendered": "Verilerin G\u00fcc\u00fc: \u00c7evrimi\u00e7i Anketler \u0130\u015finizi Nas\u0131l D\u00f6n\u00fc\u015ft\u00fcrebilir?"
    },
    "content": {
        "rendered": "<h2 class=\"wp-block-heading\">Giri\u015f - \u0130\u015fletmenizin gelece\u011fini g\u00f6steren bir kristal k\u00fcre tuttu\u011funuzu hayal edin<\/h2>\n\n\n\n<p>\u0130yi uygulanm\u0131\u015f bir online anket, i\u015fletmenizin DNA testi gibidir; y\u00fczeyin alt\u0131na inerek faaliyetlerinizi, m\u00fc\u015fteri memnuniyetinizi ve k\u00e2r\u0131n\u0131z\u0131 yeni zirvelere ta\u015f\u0131yabilecek s\u0131rlar\u0131 a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131r. Bu derinlemesine k\u0131lavuzda, \u00e7evrimi\u00e7i anketlerin kullan\u0131lmayan potansiyelini ke\u015ffedece\u011fiz. \u0130ster k\u00fc\u00e7\u00fck bir i\u015fletme ister b\u00fcy\u00fck bir kurulu\u015f olun, somut veriler ve uzman g\u00f6r\u00fc\u015fleriyle desteklenen eyleme ge\u00e7irilebilir ipu\u00e7lar\u0131 sizi bekliyor. \u0130\u015fletmenizin gelece\u011fi burada ba\u015fl\u0131yor.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">M\u00fc\u015fteri Psikolojisinin Kilidini A\u00e7mak - Ya m\u00fc\u015fterilerinizin zihnini okuyabilseydiniz?<\/h2>\n\n\n\n<p>Hepimiz m\u00fc\u015fterilerimizin akl\u0131ndan neler ge\u00e7ti\u011fini merak etmi\u015fizdir. Bu, b\u00fcy\u00fckannenizin \u00f6zel sosunun gizli tarifesini bilmek istemek gibidir; her \u015feyi de\u011fi\u015ftirebilir. M\u00fc\u015fteri psikolojisini anlamak e\u011fitimli psikologlara mahsus de\u011fildir; online anketlerin do\u011frudan sizin elinize verdi\u011fi bir s\u00fcper g\u00fc\u00e7t\u00fcr. Hedefe y\u00f6nelik sorular sorarak, katmanlar\u0131 kald\u0131rabilir ve m\u00fc\u015fterilerinizin sadece ne d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc de\u011fil, neden d\u00fc\u015f\u00fcnd\u00fcklerini de ke\u015ffedebilirsiniz. Forrester raporuna g\u00f6re, i\u015fletmelerin 73%'si m\u00fc\u015fteri deneyimini anlamay\u0131 m\u00fc\u015fteriyi elde tutmak i\u00e7in \u00f6nemli bir unsur olarak g\u00f6r\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-1024x701.png\" alt=\"M\u00fc\u015fteri psikolojisi\" class=\"wp-image-1265\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-1024x701.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-300x205.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-150x103.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-768x525.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-18x12.png 18w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0.png 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Y\u00fczeysel sorularla ba\u015flay\u0131n ve yava\u015f yava\u015f m\u00fc\u015fteri psikolojisinin derinliklerine inen sorulara ge\u00e7in. \u00d6rne\u011fin, sadece \"\u00dcr\u00fcn\u00fcm\u00fcz\u00fc be\u011fendiniz mi?\" diye sormak yerine, \"\u00dcr\u00fcn\u00fcm\u00fcz\u00fc sizin i\u00e7in \u00f6ne \u00e7\u0131karan \u015feyin ne oldu\u011funu s\u00f6yleyebilir misiniz?\" gibi bir takip sorusu ekleyin.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131: G\u00f6zden Ka\u00e7an Varl\u0131k<\/h2>\n\n\n\n<p>\u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n sadece birer i\u015f\u00e7i de\u011fil, ayn\u0131 zamanda birer marka el\u00e7isi oldu\u011fu bir d\u00fcnya hayal edin. \u00c7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 uzun zamand\u0131r i\u015f d\u00fcnyas\u0131n\u0131n ba\u015far\u0131 hikayesinin gizli kahraman\u0131 olmu\u015ftur. \u00c7o\u011fu \u015firket m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131na kaynak ay\u0131r\u0131rken, tam kat\u0131l\u0131ml\u0131 bir i\u015fg\u00fcc\u00fcn\u00fcn \u00f6nemini genellikle g\u00f6z ard\u0131 eder. Online anketlerle \u00e7al\u0131\u015fanlar\u0131n\u0131z\u0131n nabz\u0131n\u0131 \u00f6l\u00e7ebilir ve markan\u0131z konusunda sizin kadar tutkulu olduklar\u0131ndan emin olabilirsiniz. Bir Gallup raporu, y\u00fcksek kat\u0131l\u0131ml\u0131 i\u015fg\u00fcc\u00fcne sahip \u015firketlerin hisse ba\u015f\u0131na kazan\u00e7ta benzerlerinden 147% daha iyi performans g\u00f6sterdi\u011fini ve 21% daha k\u00e2rl\u0131 oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">\u00c7al\u0131\u015fan anketleri, samimi yan\u0131tlar\u0131 te\u015fvik etmek i\u00e7in anonim olmal\u0131d\u0131r. Ald\u0131\u011f\u0131n\u0131z geri bildirimlere g\u00f6re hareket etti\u011finizden emin olun ve \u00e7al\u0131\u015fanlar\u0131n\u0131za fikirlerinin \u00f6nemli oldu\u011funu g\u00f6sterin.<\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Pazarda kazanmak i\u00e7in \u00f6nce i\u015fyerinde kazanmal\u0131s\u0131n\u0131z.\"<\/p>\n<cite>Doug Conant<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcr\u00fcn ve Hizmet Geli\u015ftirmenin \u0130yile\u015ftirilmesi<\/h2>\n\n\n\n<p>Piyasaya s\u00fcr\u00fclmeden \u00f6nceki iPhone'u d\u00fc\u015f\u00fcn\u00fcn; kimse a\u00e7\u0131k\u00e7a bunu istemiyordu. Ancak Apple gizli bir ihtiyac\u0131 tespit etti ve bunu zekice doldurdu. Bu, anlay\u0131\u015fl\u0131 \u00fcr\u00fcn geli\u015ftirmenin g\u00fcc\u00fcd\u00fcr. Online anketlerle, pazar taleplerini kar\u015f\u0131lamakla kalmay\u0131p \u00f6ng\u00f6ren \u00fcr\u00fcn veya hizmetler yaratmak i\u00e7in bu t\u00fcketici i\u00e7g\u00f6r\u00fcleri hazinesinden yararlanabilirsiniz. Apple gibi \u015firketler, herhangi bir \u00f6nemli \u00fcr\u00fcn lansman\u0131ndan \u00f6nce t\u00fcketici verilerini ve geri bildirimlerini kapsaml\u0131 bir \u015fekilde kullanmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Daha kapsaml\u0131 geri bildirim almak i\u00e7in anketlerinizde a\u00e7\u0131k u\u00e7lu sorular kullan\u0131n ve m\u00fc\u015fterilerin ger\u00e7ekten ne istediklerini ortaya \u00e7\u0131kar\u0131n - hen\u00fcz kendileri bilmeseler bile.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Veriye Dayal\u0131 Pazarlama: Tahmine Hay\u0131r Deyin<\/h2>\n\n\n\n<p>Pazarlama stratejinizi i\u00e7g\u00fcd\u00fclerinize ve rakiplerinizin hamlelerine dayand\u0131rd\u0131\u011f\u0131n\u0131z g\u00fcnler \u00e7oktan geride kald\u0131. Veri odakl\u0131 bir yakla\u015f\u0131m boyutu karanl\u0131k bir odadaki gece g\u00f6r\u00fc\u015f g\u00f6zl\u00fcklerinin e\u015fde\u011ferini sunar. \u00c7evrimi\u00e7i anketler size m\u00fc\u015fteri demografisi, sat\u0131n alma davran\u0131\u015flar\u0131 ve hatta tercih ettikleri pazarlama kanallar\u0131 hakk\u0131nda de\u011ferli veriler sa\u011flayabilir. Rapora g\u00f6re <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\">McKinsey K\u00fcresel Enstit\u00fcs\u00fc<\/a>veri odakl\u0131 i\u015fletmelerin m\u00fc\u015fteri kazanma olas\u0131l\u0131\u011f\u0131 23 kat daha fazlad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">M\u00fc\u015fterilerinizin \u00e7o\u011funun nereden geldi\u011fini ve onlar\u0131 sat\u0131n almaya iten \u015feyin ne oldu\u011funu belirleyen anket sorular\u0131 ekleyin. Bu, pazarlama kaynaklar\u0131n\u0131z\u0131 daha etkili bir \u015fekilde tahsis etmenize yard\u0131mc\u0131 olacakt\u0131r.<\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"B\u00fcy\u00fck veri analiti\u011fi olmadan \u015firketler k\u00f6r ve sa\u011f\u0131rd\u0131r, otoyoldaki geyikler gibi internette dola\u015f\u0131rlar.\"<\/p>\n<cite>Geoffrey Moore<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Operasyonel Verimlili\u011fi Optimize Etme - Verimsizlik nedeniyle ne kadar zaman ve para israf ediyorsunuz?<\/h2>\n\n\n\n<p>Verimsizlik, her i\u015fletmenin \u00e7o\u011fu zaman bilmeden \u00f6dedi\u011fi g\u00f6r\u00fcnmez vergidir. \u00c7evrimi\u00e7i anketlerle bu karanl\u0131k k\u00f6\u015felere \u0131\u015f\u0131k tutabilir, personelinize, tedarik\u00e7ilerinize ve hatta m\u00fc\u015fterilerinize zaman, para veya kaynaklarda nerede verimsizlik g\u00f6rd\u00fcklerini sorabilirsiniz. Elde edilen bilgiler karanl\u0131k bir odada \u0131\u015f\u0131k yakmak gibi olabilir ve potansiyel tasarruf ve optimizasyon alanlar\u0131n\u0131 ayd\u0131nlatabilir. Olarak <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Drucker\">Peter Drucker<\/a> \"Verimlilik i\u015fleri do\u011fru yapmakt\u0131r; etkinlik ise do\u011fru \u015feyleri yapmakt\u0131r.\"<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Operasyonel darbo\u011fazlar ve iyile\u015ftirme alanlar\u0131 hakk\u0131nda personelinize d\u00fczenli olarak anket yap\u0131n. Geri bildirimleri ciddiye almak ve i\u015finizi daha verimli hale getirmek i\u00e7in bunlara g\u00f6re hareket edin.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Risk Y\u00f6netimi ve Krize Haz\u0131rl\u0131k<\/h2>\n\n\n\n<p>Hayat s\u00fcrprizlerle doludur ve i\u015f d\u00fcnyas\u0131nda t\u00fcm s\u00fcrprizler ho\u015f de\u011fildir. Etkili risk y\u00f6netimi, potansiyel krizleri \u00f6ng\u00f6rmek ve haz\u0131rl\u0131kl\u0131 olmakla ilgilidir. \u015eirket i\u00e7i \u00e7evrimi\u00e7i bir anket, ekibinizin acil durum protokollerini ne kadar iyi anlad\u0131\u011f\u0131n\u0131, hangi riskleri \u00f6ng\u00f6rd\u00fcklerini ve kendilerini ne kadar haz\u0131r hissettiklerini de\u011ferlendirmenize yard\u0131mc\u0131 olabilir. Bir Deloitte anketi, i\u015fletmelerin 49%'nin risk y\u00f6netimi i\u00e7in veri analiti\u011fi kulland\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">\u015eirketinizin SWOT (G\u00fc\u00e7l\u00fc Y\u00f6nler, Zay\u0131f Y\u00f6nler, F\u0131rsatlar, Tehditler) analizini birden fazla perspektiften yapmak i\u00e7in anketleri kullan\u0131n: \u00e7al\u0131\u015fanlar, y\u00f6netim ve hatta m\u00fc\u015fteriler.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Rekabet \u00dcst\u00fcnl\u00fc\u011f\u00fc - Siz rakiplerinizden farkl\u0131 k\u0131lan nedir?<\/h2>\n\n\n\n<p>Doygun bir pazarda, \u00f6ne \u00e7\u0131kmak \u00e7o\u011fu zaman a\u015f\u0131lamaz bir zorluk gibi g\u00f6r\u00fcnebilir. Peki ya m\u00fc\u015fterilerinizin sizi rakiplerinize tercih etmesini sa\u011flayan \u015feyin ne oldu\u011funu tam olarak bilseydiniz? Online anketler size bu s\u00fcper g\u00fcc\u00fc verir. M\u00fc\u015fteri tercihlerinin derinliklerine inerek, benzersiz sat\u0131\u015f teklifinizi (USP) kitleniz i\u00e7in ger\u00e7ekten \u00f6nemli olan \u015feylere g\u00f6re uyarlayabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pratik \u0130pucu<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Rakiplerinizi hangi noktalarda geride b\u0131rakt\u0131\u011f\u0131n\u0131z\u0131 ve hangi noktalarda yetersiz kald\u0131\u011f\u0131n\u0131z\u0131 belirlemek i\u00e7in anketinizde rakip k\u0131yaslama sorular\u0131n\u0131 kullan\u0131n.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7<\/h2>\n\n\n\n<p>Bu k\u0131lavuzda, m\u00fc\u015fteri psikolojisini anlamaktan operasyonel verimlili\u011fi optimize etmeye ve risk y\u00f6netiminden rekabet avantaj\u0131 elde etmeye kadar \u00e7evrimi\u00e7i anketlerin i\u015fletmeler i\u00e7in d\u00f6n\u00fc\u015ft\u00fcr\u00fcc\u00fc g\u00fcc\u00fcn\u00fc derinlemesine inceledik.<\/p>\n\n\n\n<p>\u0130\u015f ba\u015far\u0131n\u0131zdaki bir sonraki b\u00fcy\u00fck s\u0131\u00e7rama sadece bir anket uzakl\u0131\u011f\u0131nda. G\u00fcn\u00fc yakalay\u0131n ve i\u015fletmenizi daha m\u00fcreffeh bir gelece\u011fe ta\u015f\u0131yacak anlay\u0131\u015fl\u0131, veriye dayal\u0131 stratejiler olu\u015fturmaya ba\u015flay\u0131n.<\/p>",
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        "rendered": "<p>Giri\u015f - \u0130\u015fletmenizin gelece\u011fini g\u00f6steren bir kristal k\u00fcre tuttu\u011funuzu hayal edin \u0130yi uygulanm\u0131\u015f bir online anket, i\u015fletmenizin DNA testi gibidir; y\u00fczeyin alt\u0131na inerek faaliyetlerinizi, m\u00fc\u015fteri memnuniyetinizi ve k\u00e2r\u0131n\u0131z\u0131 yeni zirvelere ta\u015f\u0131yabilecek s\u0131rlar\u0131 a\u00e7\u0131\u011fa \u00e7\u0131kar\u0131r. Bu derinlemesine rehberde, \u00e7evrimi\u00e7i anketin kullan\u0131lmayan potansiyelini ke\u015ffedece\u011fiz [...]<\/p>",
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