{
    "id": 114,
    "date": "2014-11-21T10:17:10",
    "date_gmt": "2014-11-21T09:17:10",
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        "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114"
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    "modified": "2020-10-19T20:43:00",
    "modified_gmt": "2020-10-19T18:43:00",
    "slug": "look-online-marketing-research",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/tr\/look-online-pazarlama-arastirmasi\/",
    "title": {
        "rendered": "Online Pazarlama Ara\u015ft\u0131rmalar\u0131na Bir Bak\u0131\u015f"
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    "content": {
        "rendered": "<p>\u0130\u015f hayat\u0131nda kalmak istiyorsan\u0131z, m\u00fc\u015fterilerinizin ne istedi\u011fini takip etmelisiniz ve internet \u00fczerinden pazarlama ara\u015ft\u0131rmas\u0131 bunun tam da yoludur. \u0130\u00e7g\u00fcd\u00fclerin ve tahminlerin daha iyi bir se\u00e7enek oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z b\u00fcy\u00fck bir yan\u0131lg\u0131 i\u00e7indesiniz demektir. \u0130\u015fte bu nedenle \u015firket sahipleri ve pazarlamac\u0131lar, i\u015flerini s\u00fcrd\u00fcrebilmek i\u00e7in gerekli verileri toplamak amac\u0131yla online anketlere y\u00f6nelmi\u015flerdir. Bu anket t\u00fcrleri, \u00fcr\u00fcn geri bildirimlerini, sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 ay\u0131rt etmek, pazarlama boyutlar\u0131n\u0131 de\u011ferlendirmek, marka bilinirli\u011fini \u00f6l\u00e7mek ve \u00e7ok daha fazlas\u0131 i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PROFESYONELLER ONLINE ANKETLERI NASIL KULLANIR?<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130zleyicilerle ileti\u015fime ge\u00e7in<\/h3>\n\n\n\n<p>Hedef kitlenizden detayl\u0131 bilgi almak istiyorsan\u0131z, anketlerinizi ula\u015ft\u0131rabilece\u011finiz ideal pazar \u00f6rneklerine sahip oldu\u011funuz s\u00fcrece, \u00e7evrimi\u00e7i anket kesinlikle bu g\u00f6revi yerine getirmenin en etkili yoludur. Bir liste olu\u015fturman\u0131z gerekebilir ya da zaten bir dinlemeniz olabilir, ancak anketleri ula\u015ft\u0131raca\u011f\u0131n\u0131z ki\u015filere sahip olman\u0131z \u015fart!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dcr\u00fcn fiyatland\u0131rmas\u0131n\u0131 ve cazibe merkezlerini g\u00f6zden ge\u00e7irin<\/h3>\n\n\n\n<p>M\u00fc\u015fterilerinizden geri bildirim alarak <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">online anketler<\/a>B\u00f6ylece daha fazla m\u00fc\u015fteri memnuniyeti, \u00fcr\u00fcn geli\u015ftirmeleri ve esasen sat\u0131\u015f getirecek yans\u0131malar olu\u015fturabilirsiniz. Optimum geri bildirim istiyorsan\u0131z, \u015fu t\u00fcr sorular sorman\u0131z gerekecektir: \u00dcr\u00fcn\u00fcm\u00fcz\u00fc nas\u0131l daha iyi hale getirirsiniz? M\u00fc\u015fterilere rakiplerin \u00fcr\u00fcnleri hakk\u0131nda neleri sevdiklerini de sorabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sosyal medya teknikleri ve prosed\u00fcrleri olu\u015fturmak<\/h3>\n\n\n\n<p>\u00c7evrimi\u00e7i anketler, sosyal medya sitelerinin \u00f6nemini h\u0131zl\u0131 bir \u015fekilde anlaman\u0131z\u0131 sa\u011flayacakt\u0131r. Bunlar\u0131 i\u015fletme pazarlaman\u0131zla b\u00fct\u00fcnle\u015ftirmek, hangi medya kaynaklar\u0131n\u0131 g\u00f6zlemlemeniz gerekti\u011fini anlaman\u0131za b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olacakt\u0131r. Twitter'da bir \"retweet\" veya Facebook'ta bir \"like\" almak sadece \u00e7ok fazla \u015fey g\u00f6sterebilir, ancak \u00e7evrimi\u00e7i anket \"nedenlerini\" anlaman\u0131za yard\u0131mc\u0131 olur ve pazar\u0131n\u0131z i\u00e7in yeni bir fikir ortaya \u00e7\u0131karman\u0131za yard\u0131mc\u0131 olabilir. Mevcut m\u00fc\u015fterilerin yeni \u00fcr\u00fcn \u00f6zellikleri veya s\u0131n\u0131fland\u0131rmalar\u0131yla ilgilenip ilgilenmeyece\u011fini \u00f6\u011frenmek i\u00e7in Twitter veya Facebook merak\u0131 \u00f6l\u00e7mek i\u00e7in harika yerler olabilir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"sadece sosyal medya anketleri\u0307\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Hedeflenen bir pazar ara\u015ft\u0131r\u0131n ve de\u011ferlendirin<\/h3>\n\n\n\n<p>\u015eirketinizin en b\u00fcy\u00fck giderlerinden biri muhtemelen pazarlama olabilir. Yeni kampanyalar i\u00e7in para harcamaya ba\u015flamadan \u00f6nce, d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz pazarlama tekniklerinin \u00f6ng\u00f6r\u00fclen yat\u0131r\u0131m getirisini sa\u011flayaca\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z. \u00c7evrimi\u00e7i pazar analizi anketleri, en iyi \u00fcr\u00fcn fiyatlar\u0131n\u0131, perakende ma\u011fazalar\u0131 i\u00e7in ideal yerleri ve i\u00e7inde bulundu\u011funuz pazar\u0131n olas\u0131 b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc incelemenize yard\u0131mc\u0131 olacakt\u0131r. Pazara girmeden \u00f6nce pazar\u0131 \u00f6l\u00e7mek her zaman en iyi yoldur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fc\u015fterileri hedeflemek i\u00e7in en iyi yerleri \u00f6\u011frenin<\/h3>\n\n\n\n<p>Yeni bir yerdeki olas\u0131 m\u00fc\u015fterileri ay\u0131rt etmeye mi ihtiyac\u0131n\u0131z var? Bu anketleri kullanarak potansiyel al\u0131c\u0131lara ya\u015flar\u0131n\u0131, cinsiyetlerini, gelirlerini, konumlar\u0131n\u0131, al\u0131\u015fveri\u015f yapt\u0131klar\u0131 yerleri, hobilerini, ka\u00e7 \u00e7ocuklar\u0131 oldu\u011funu veya ba\u015fka herhangi bir \u015feyi sorun. B\u00f6ylece hedef kitlenizin en \u00e7ok nerede olabilece\u011fini ve onlar\u0131 nas\u0131l hedefleyebilece\u011finizi \u00f6\u011frenebilirsiniz!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pazar B\u00f6l\u00fcm\u00fc<\/h3>\n\n\n\n<p>Kendi lehinize a\u011f\u0131rl\u0131k koyman\u0131z gerekiyorsa, m\u00fc\u015fteri pazar\u0131 segmentasyonunu d\u00fc\u015f\u00fcnmeye ba\u015flay\u0131n. Esasen bu, co\u011frafya, \u00fcr\u00fcn kullan\u0131m\u0131, demografik \u00f6zellikler veya ya\u015fam tarz\u0131 gibi yayg\u0131n \u00f6zellikleri payla\u015fan daha k\u00fc\u00e7\u00fck t\u00fcketici gruplar\u0131na odaklanaca\u011f\u0131n\u0131z anlam\u0131na gelir. \u00c7evrimi\u00e7i bir anket, \u00e7e\u015fitli b\u00f6l\u00fcmleri ve bir \u00fcr\u00fcn veya hizmette ne arad\u0131klar\u0131n\u0131 belirleyerek t\u00fcm bu gerekli bilgileri toplaman\u0131n m\u00fckemmel bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kullan\u0131lacak en iyi stratejiyi se\u00e7in<\/h3>\n\n\n\n<p>M\u00fc\u015fteri taban\u0131n\u0131z bir otoyol reklam panosuna m\u0131 yoksa \u00e7evrimi\u00e7i bir afi\u015fe mi daha \u00e7ok ilgi g\u00f6sterir? Yeni bir reklam format\u0131n\u0131 denemek istiyorsan\u0131z, \u00e7evrimi\u00e7i anketler hedef kitlenize ula\u015fmak i\u00e7in en etkili ortamlar hakk\u0131nda bir sonuca varman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>",
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        "rendered": "<p>\u0130\u015f hayat\u0131nda kalmak istiyorsan\u0131z, m\u00fc\u015fterilerinizin ne istedi\u011fini takip etmelisiniz ve internet \u00fczerinden pazarlama ara\u015ft\u0131rmas\u0131 bunun tam da yoludur. \u0130\u00e7g\u00fcd\u00fclerin ve tahminlerin daha iyi bir se\u00e7enek oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z b\u00fcy\u00fck bir yan\u0131lg\u0131 i\u00e7indesiniz demektir. Bu nedenle \u015firket sahipleri ve pazarlamac\u0131lar [...]<\/p>",
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