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    "date": "2014-11-14T20:01:15",
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    "modified": "2020-10-19T20:44:48",
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    "slug": "market-surveys-help-understanding-customers",
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    "title": {
        "rendered": "Pazar Anketleri M\u00fc\u015fterilerinizi Anlamaya Nas\u0131l Yard\u0131mc\u0131 Olur?"
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        "rendered": "<p>Pazar ara\u015ft\u0131rmalar\u0131, kurulu\u015flar i\u00e7in pazar bilgisi elde etmenin en etkili ve s\u0131k kullan\u0131lan y\u00f6ntemidir. Anketler, i\u015fletmenizin pazarlar\u0131n\u0131z\u0131, m\u00fc\u015fterilerinizi ve m\u00fc\u015fterilerinizi anlamas\u0131n\u0131 sa\u011flar. Ayr\u0131ca, sadece pazar ad\u0131n\u0131z\u0131 ve pay\u0131n\u0131z\u0131 korumak i\u00e7in de\u011fil, ayn\u0131 zamanda yeni pazarlara girmek ve hatta kendi pazar\u0131n\u0131z\u0131 yaratmak (\u00fcr\u00fcnleriniz ve hizmetleriniz i\u00e7in talep yaratarak) i\u00e7in pazarlama stratejileri tasarlaman\u0131z\u0131 ve uygulamaman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/green_check.jpg\" alt=\"Anket Ye\u015fil Onay \u0130\u015fareti\" width=\"390\" height=\"359\"\/><\/figure><\/div>\n\n\n\n<p>Sosyal medyadaki b\u00fcy\u00fcme ve artan k\u00fcreselle\u015fmeyle birlikte, kurulu\u015funuzu en son teknolojik g\u00fcncellemeler ve de\u011fi\u015fikliklerle ilgili olarak g\u00fcncellemezseniz kaybeden taraf siz olursunuz. Giderek daha fazla insan teknoloji merakl\u0131s\u0131 haline geldi\u011finden, kurulu\u015funuzun onlara ki\u015fisel d\u00fczeyde ula\u015fmas\u0131 zorunludur. Bu, onlar\u0131 daha iyi anlaman\u0131z\u0131 sa\u011flayacak ve kurulu\u015funuzu onlar\u0131n ihtiya\u00e7lar\u0131na uygun hale getirmenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p>Online pazar anketleri size m\u00fc\u015fterilerinizi daha iyi tan\u0131ma f\u0131rsat\u0131 sunar. \u0130\u015fte online pazar anketlerinin size sa\u011flad\u0131\u011f\u0131 faydalar:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ne \u0130stediklerini Bilin<\/h3>\n\n\n\n<p>Diyelim ki dondurulmu\u015f tavuk tedarik etmeyi planl\u0131yorsunuz, ancak hedef kitleniz ve m\u00fc\u015fterilerinizin hepsi vegan. \u015eimdi ne yapacaks\u0131n\u0131z? \u00dcr\u00fcn tasar\u0131m\u0131 ve lansman\u0131ndan \u00f6nce \u00e7evrimi\u00e7i pazar ara\u015ft\u0131rmalar\u0131 yapmak yard\u0131mc\u0131 olur. M\u00fc\u015fterilerinizi ve onlar\u0131n tercihlerini \u00f6nceden belirlemenize yard\u0131mc\u0131 olur. Bu \u015fekilde tasarlanan \u00fcr\u00fcn\u00fcn\u00fcz, m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131na daha uygun hale gelecektir.<\/p>\n\n\n\n<p>Ayr\u0131ca, m\u00fc\u015fterilerinizin \u00e7o\u011fu bilgisayar okuryazar\u0131 olacakt\u0131r ve muhtemelen s\u00f6zl\u00fc veya bas\u0131l\u0131 anketler yerine \u00e7evrimi\u00e7i anketleri yan\u0131tlamay\u0131 tercih edeceklerdir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cevaplamas\u0131 Kolay<\/h3>\n\n\n\n<p>M\u00fc\u015fterilerinize bas\u0131l\u0131 bir anket g\u00f6nderdi\u011finizi ve bu anketi cevaps\u0131z olarak geri ald\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bunu can s\u0131k\u0131c\u0131 buluyorsan\u0131z, m\u00fc\u015fterinizin bir kalem \u00e7\u0131kar\u0131p sorular\u0131n\u0131z\u0131 yan\u0131tlamas\u0131n\u0131n ve \u00f6nerilerini kendi elleriyle yazmas\u0131n\u0131n ne kadar can s\u0131k\u0131c\u0131 oldu\u011funu bir d\u00fc\u015f\u00fcn\u00fcn! Yani, bunu art\u0131k kim yap\u0131yor? Anketiniz \"\u00dcr\u00fcn\u00fcm\u00fcz\u00fc hi\u00e7 kulland\u0131n\u0131z m\u0131?\" diye ba\u015flad\u0131\u011f\u0131nda kula\u011fa ne kadar rahats\u0131z edici gelece\u011fini bir d\u00fc\u015f\u00fcn\u00fcn. Evet ise, bir sonraki soruya ge\u00e7in.\" Ve m\u00fc\u015fteri \"Hay\u0131r, kullanmad\u0131m!\" diye cevap veriyor.<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fcz\u00fcn elektronik d\u00fcnyas\u0131nda bu y\u00f6ntemler hi\u00e7bir zaman olumlu sonu\u00e7 vermeyecektir. Online anketler m\u00fc\u015fterilerinize da\u011f\u0131t\u0131labilir ve onlar da uygun g\u00f6rd\u00fckleri herhangi bir zamanda bu anketleri yan\u0131tlayabilirler. Ak\u0131ll\u0131 telefonlarda basit \"dokunarak se\u00e7me\" se\u00e7eneklerine ve yaz\u0131l\u0131 sorular\u0131 yan\u0131tlamak i\u00e7in tu\u015f tak\u0131m\u0131\/klavye tipine ihtiya\u00e7 duyarlar. Bu, t\u00fcm anketlerin doldurulmu\u015f olarak geri d\u00f6nmesini ve size onlar\u0131n istek ve ihtiya\u00e7lar\u0131 hakk\u0131nda ikinci bir tahmin yapmadan derinlemesine bilgi vermesini sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130nsan Hatalar\u0131n\u0131 Azalt\u0131n<\/h3>\n\n\n\n<p>\u00c7evrimd\u0131\u015f\u0131 anketler insan hatalar\u0131na kar\u015f\u0131 \u00e7ok daha hassast\u0131r. Kaydedilen cevaplar anket\u00f6r\u00fcn dikkatine ve konsantrasyon s\u00fcresine ba\u011fl\u0131d\u0131r, bu da m\u00fc\u015fteri ve pazar e\u011filimlerini belirlemede g\u00fcvenilirliklerini s\u0131n\u0131rlar.<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i pazar anketleri, m\u00fc\u015fteri geri bildirimlerini \u00fc\u00e7\u00fcnc\u00fc bir tarafa iletmeden do\u011frudan yaz\u0131l\u0131ma g\u00f6nderir. Bu, siz ve m\u00fc\u015fterileriniz aras\u0131nda do\u011frudan ileti\u015fim kurulmas\u0131n\u0131 sa\u011flayacakt\u0131r. Ayr\u0131ca, m\u00fc\u015fterilerinizi ka\u011f\u0131t ve sayfalarla bombard\u0131mana tutmadan do\u011frudan uygun geri bildirim araman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<p>Online pazar anketlerinin faydalar\u0131 ve m\u00fc\u015fterilerinize daha iyi anlaman\u0131za nas\u0131l yard\u0131mc\u0131 olduklar\u0131 hakk\u0131nda daha fazla bilgi edinmek i\u00e7in l\u00fctfen <a href=\"https:\/\/www.surveyrock.com\/home\/features.html\">\u00f6zellikler sayfas\u0131<\/a>.<\/p>",
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        "rendered": "<p>Pazar ara\u015ft\u0131rmalar\u0131, kurulu\u015flar i\u00e7in pazar bilgisi elde etmenin en etkili ve s\u0131k kullan\u0131lan y\u00f6ntemidir. Anketler, i\u015fletmenizin pazarlar\u0131n\u0131z\u0131, m\u00fc\u015fterilerinizi ve m\u00fc\u015fterilerinizi anlamas\u0131n\u0131 sa\u011flar. Ayr\u0131ca, sadece pazar ad\u0131n\u0131z\u0131 ve pay\u0131n\u0131z\u0131 korumak i\u00e7in de\u011fil, ayn\u0131 zamanda yeni pazarlara girmek ve hatta [...] i\u00e7in pazarlama stratejileri tasarlaman\u0131za ve uygulaman\u0131za olanak tan\u0131r.<\/p>",
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