{
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    "date": "2015-09-22T17:36:43",
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    "modified": "2020-10-19T17:46:03",
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    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/sv\/14-saker-du-maste-veta-om-dina-kunder-och-prospekt\/",
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        "rendered": "14 saker du m\u00e5ste veta om dina kunder och potentiella kunder"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Customer_Survey\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft har sammanst\u00e4llt en hj\u00e4lpsam lista med 7 saker du m\u00e5ste veta om dina kunder:<\/p>\n\n\n\n<p>1. <strong>Deras namn<\/strong>. Ingenting talar snabbare till en person \u00e4n dennes f\u00f6rnamn. Anv\u00e4nd det f\u00f6r att bygga upp en relation med din kund.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Vad de har k\u00f6pt<\/strong>. Om du vet vad dina kunder har k\u00f6pt tidigare har du en god uppfattning om vad de kommer att k\u00f6pa igen. (Och du kommer inte att sl\u00f6sa din tid p\u00e5 att marknadsf\u00f6ra produkter som \u00e4r av litet eller ointresse.)<\/p>\n\n\n\n<p>3. <strong>Hur ofta de k\u00f6per<\/strong>. Personer som s\u00e4llan k\u00f6per n\u00e5got fr\u00e5n dig kan beh\u00f6va ytterligare uppmuntran... mer marknadsf\u00f6ring. De kunder som \u00e4r konsekventa beh\u00f6ver kanske inte extra s\u00e4ljinsatser, men kan ha nytta av ett nyhetsbrev eller en kupong.<\/p>\n\n\n\n<p>4. <strong>Hur mycket de spenderar (i genomsnitt)<\/strong>. Varf\u00f6r l\u00e4gga dyrbar tid p\u00e5 att s\u00e4lja produkter till kunder som de inte har r\u00e5d med? Det kan g\u00f6ra kunden generad, visar p\u00e5 din brist p\u00e5 personlig intresse och kan leda till att kunderna tappar intresset.<\/p>\n\n\n\n<p>5. <strong>Senaste g\u00e5ngen de k\u00f6pte<\/strong>. Har du f\u00f6rlorat en kund utan att veta om det? Vem \u00e4r fortfarande lojal? Vem har avvikit (och beh\u00f6ver \u00e5terknytas)?<\/p>\n\n\n\n<p>6. <strong>Varje interaktion du har haft med dem<\/strong>. Dokumentation \u00e4r viktigt av uppenbara sk\u00e4l. Men att kunna \"minnas\" tidigare samtal f\u00e5r din kund att k\u00e4nna sig viktig och uppskattad.<\/p>\n\n\n\n<p>7. <strong>Hur de k\u00e4nner f\u00f6r ditt f\u00f6retag<\/strong>. Feedback fr\u00e5n dina kunder \u00e4r det b\u00e4sta s\u00e4ttet att f\u00f6rb\u00e4ttra dina produkter\/tj\u00e4nster, tillgodose dina kunders behov och locka fler kunder.<\/p>\n\n\n\n<p>Nummer 7 p\u00e5 deras lista kom inte som en \u00f6verraskning; att skicka ut kundunders\u00f6kningar \u00e4r ett utm\u00e4rkt s\u00e4tt att f\u00e5 den feedback du beh\u00f6ver. Om du vill veta mer om kundunders\u00f6kningar kan du kolla in v\u00e5r <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">N\u00e4r ska du genomf\u00f6ra kundunders\u00f6kningar?<\/a> och <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tio sk\u00e4l att skicka kundunders\u00f6kningar<\/a> affisch.<\/p>\n\n\n\n<p>Infusionsoft har ocks\u00e5 sammanst\u00e4llt 7 saker som du absolut m\u00e5ste veta om dina kunder, som alla enkelt kan sammanst\u00e4llas med hj\u00e4lp av en enkel kundunders\u00f6kning online:<\/p>\n\n\n\n<p>1. <strong>\u00c5lder<\/strong>. Allt du s\u00e4ger och skriver, inklusive slang, anspelningar, ordsv\u00e5righeter och \u00e4mnen, b\u00f6r anpassas till \u00e5ldersanpassningen.<\/p>\n\n\n\n<p>2. <strong>Sl\u00e4ktet<\/strong>. Trots de dubbla roller som m\u00e4n och kvinnor tenderar att fylla kan de flesta individer segmenteras (och s\u00e4ljas till) utifr\u00e5n k\u00f6nsspecifika intressen eller behov.<\/p>\n\n\n\n<p>3. <strong>Plattor<\/strong>. V\u00e4rderingar och kultur tenderar att variera beroende p\u00e5 demografiska f\u00f6rh\u00e5llanden. Om du har en tydlig f\u00f6rst\u00e5else f\u00f6r regionala skillnader kan du f\u00f6rb\u00e4ttra dina riktade budskap.<\/p>\n\n\n\n<p>4. <strong>Utbildningsniv\u00e5<\/strong>. P\u00e5 samma s\u00e4tt som \u00e5ldersanpassning b\u00f6r utbildningsniv\u00e5n avg\u00f6ra hur du v\u00e4nder dig till dina kunder och vilka f\u00f6rdelar de kommer att finna i din produkt eller tj\u00e4nst.<\/p>\n\n\n\n<p>5. <strong>Inkomst<\/strong>. Behoven och \u00f6nskem\u00e5len fr\u00e5n en social klass till en annan b\u00f6r vara en v\u00e4gledning f\u00f6r vilka typer av produkter och tj\u00e4nster du b\u00f6r s\u00e4lja till dem.<\/p>\n\n\n\n<p>6. <strong>Civilst\u00e5nd<\/strong>. Gifta personers v\u00e4rderingar, behov och \u00f6nskem\u00e5l skiljer sig mycket fr\u00e5n singlars v\u00e4rderingar, behov och \u00f6nskem\u00e5l. Att marknadsf\u00f6ra familjebudskap till ensamst\u00e5ende (och vice versa) kan leda till att du f\u00f6rlorar aff\u00e4ren.<\/p>\n\n\n\n<p>7. <strong>Vad h\u00e5ller dem vakna p\u00e5 natten<\/strong>. Detta \u00e4r den viktigaste. Du m\u00e5ste k\u00e4nna till din prospekts r\u00e4dsla, oro, bekymmer, upphetsning, f\u00f6rhoppningar och dr\u00f6mmar. N\u00e4r du k\u00e4nner till konversationer i din intressents huvud kan du g\u00e5 in i den, tala till den och bygga upp en relation som leder till en kund.<\/p>\n\n\n\n<p>Med det intressanta tipset nummer 7, \"Vad h\u00e5ller dem vakna p\u00e5 natten?\", kan man inte ens b\u00f6rja f\u00f6rest\u00e4lla sig de m\u00f6jliga svaren p\u00e5 en s\u00e5dan fr\u00e5ga. N\u00e4r du skriver liknande enk\u00e4tfr\u00e5gor b\u00f6r du ange n\u00e5gra svarsalternativ (ekonomi, familj, h\u00e4lsa osv.) och erbjuda m\u00f6jligheten att \"v\u00e4lja alla som g\u00e4ller\" samt ett alternativ \"annat\". N\u00e4r du inkluderar ett \"annat\"-alternativ kan du samla in \u00f6ppna svar f\u00f6r att f\u00e5 ytterligare insikter om dina kunder. Troligtvis kommer de att dela med sig av svar som du inte ens hade t\u00e4nkt p\u00e5.<\/p>",
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        "rendered": "<p>Infusionsoft har sammanst\u00e4llt en hj\u00e4lpsam lista med 7 saker du m\u00e5ste veta om dina kunder: 1. Deras namn. Inget talar snabbare till en person \u00e4n dennes f\u00f6rnamn. Anv\u00e4nd det f\u00f6r att bygga upp din relation med din kund.<\/p>",
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