{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/att-bygga-in-en-aterkopplingsslinga-i-den-taktiska-affarsplanen\/", "title": { "rendered": "Att bygga in en \u00e5terkopplingsslinga i den taktiska aff\u00e4rsplanen" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Kloka f\u00f6retagare har uppt\u00e4ckt att s\u00e4ttet att vara flexibel p\u00e5 marknaden \u00e4r att bygga in en kontinuerlig \u00e5terkopplingsslinga p\u00e5 flera st\u00e4llen i sin taktiska aff\u00e4rsplan.<\/p>\n\n\n\n

SurveyRock<\/a> erbjuder n\u00e5gra av de s\u00e4tt p\u00e5 vilka unders\u00f6kningar kan f\u00f6rb\u00e4ttra effektiviteten, \u00e4ndam\u00e5lsenligheten och l\u00f6nsamheten i ditt f\u00f6retag:

<\/strong><\/p>\n\n\n\n

F\u00e5 feedback fr\u00e5n kunderna<\/strong><\/h3>\n\n\n\n\n\n\n\n

En av de mest popul\u00e4ra anv\u00e4ndningsomr\u00e5dena f\u00f6r unders\u00f6kningar \u00e4r som en m\u00e5ttstock f\u00f6r att kundtillfredsst\u00e4llelse<\/a>. \u00c5rliga, halv\u00e5rsvisa eller kvartalsvisa unders\u00f6kningar \u00e4r en barometer f\u00f6r ditt f\u00f6retags h\u00e4lsa och g\u00f6r det m\u00f6jligt f\u00f6r dig att \u00f6vervaka dina resultat \u00f6ver tid. M\u00e5nga f\u00f6retag skickar dessutom ut n\u00f6jdhetsunders\u00f6kningar efter varje kundtransaktion och anv\u00e4nder unders\u00f6kningen som ett s\u00e4tt att bed\u00f6ma effektiviteten hos enskilda anst\u00e4llda och sj\u00e4lva produkten.<\/p>\n\n\n\n

Testa konceptet<\/strong><\/h3>\n\n\n\n

Om du ut\u00f6kar din m\u00e5lgrupp till att \u00e4ven omfatta potentiella kunder kan du kontrollera marknadens mottaglighet f\u00f6r en produktf\u00f6rb\u00e4ttring eller ett nytt erbjudande. Genom att skicka en enk\u00e4t till tv\u00e5 segment - en del av dina kunder och en del av dina potentiella kunder - kan du se om de potentiella kunderna beh\u00f6ver andra budskap eller annan utbildning \u00e4n vad som kr\u00e4vdes f\u00f6r att vinna din nuvarande kundkrets.<\/p>\n\n\n\n

Kontrollera dina leverant\u00f6rer<\/strong><\/h3>\n\n\n\n

Unders\u00f6kningar kan hj\u00e4lpa till att utv\u00e4rdera vilka leverant\u00f6rer som \u00e4r b\u00e4st rustade f\u00f6r att leverera de r\u00e5varor som kr\u00e4vs f\u00f6r att uppfylla din produktplan. Du kan skicka ut en enk\u00e4t d\u00e4r du fr\u00e5gar om deras kortaste ledtid, deras standardleveransvillkor osv. Genom att ladda ner svaren till ett kalkylblad kan du sortera dina leverant\u00f6rer efter dem som \u00e4r b\u00e4st l\u00e4mpade att uppfylla dina nya krav p\u00e5 snabbare leverans eller ut\u00f6kad kapacitet.<\/p>\n\n\n\n

Planera och utv\u00e4rdera ditt evenemang<\/strong><\/h3>\n\n\n\n

En enk\u00e4t \u00e4r ett enkelt s\u00e4tt att samla in flera data fr\u00e5n en stor grupp m\u00e4nniskor. De som arbetar med marknadsf\u00f6ring och Planering av evenemang<\/a> Avdelningar kan enkelt anv\u00e4nda enk\u00e4ter f\u00f6r att fr\u00e5ga representanter om deras ankomsttider till en m\u00e4ssa, deras \u00f6nskade skift osv. och sedan anv\u00e4nda den informationen f\u00f6r att planera evenemanget. Efter\u00e5t kan du \u00f6verv\u00e4ga att anv\u00e4nda en separat enk\u00e4t f\u00f6r att fr\u00e5ga representanterna om deras \u00e5sikt om v\u00e4rdet av m\u00e4ssan, antalet f\u00f6rs\u00e4ljningar som h\u00e4nf\u00f6r sig till den och om de planerar att delta n\u00e4sta \u00e5r.<\/p>\n\n\n\n

M\u00e4ta medarbetarnas tillfredsst\u00e4llelse<\/strong><\/h3>\n\n\n\n

Onlineunders\u00f6kningar \u00e4r en idealisk mekanism f\u00f6r att beg\u00e4ra feedback fr\u00e5n anst\u00e4llda<\/a>Det ger den anonymitet som \u00e4r n\u00f6dv\u00e4ndig f\u00f6r uppriktig feedback.<\/p>\n\n\n\n

Dela med dig av b\u00e4sta praxis<\/strong><\/h3>\n\n\n\n

V\u00e4gledning \u00e4r guld v\u00e4rt och onlineunders\u00f6kningar \u00e4r ett effektivt s\u00e4tt att samla in visdom som inte kan hittas p\u00e5 annat h\u00e5ll. En snabb enk\u00e4t om hur man hanterar en sv\u00e5r aff\u00e4rsfr\u00e5ga ger svar som direkt kan oms\u00e4ttas i praktiken.<\/p>\n\n\n\n

Skriv in det i din kalender<\/strong><\/h3>\n\n\n\n

Ge dig sj\u00e4lv tillr\u00e4ckligt med tid f\u00f6r att verkligen l\u00e4ra dig vad unders\u00f6kningen avsl\u00f6jar: alltf\u00f6r ofta g\u00f6rs unders\u00f6kningar i sista minuten, vilket g\u00f6r det om\u00f6jligt att agera p\u00e5 insikterna. Ut\u00f6ver en kvartalsvis kundn\u00f6jdhetsunders\u00f6kning kan du \u00f6verv\u00e4ga att skicka unders\u00f6kningar med hj\u00e4lp av den h\u00e4r rotationen:<\/p>\n\n\n\n

  • Operativa unders\u00f6kningar efter varje transaktion.<\/li>
  • F\u00f6re regelbundet planerade m\u00e4ssor och evenemang.<\/li>
  • Tester av marknadsf\u00f6ringskoncept i takt med produktutvecklingen<\/li>
  • Kvartalsvisa medarbetarsamtal<\/li>
  • Kvartalsvisa leverant\u00f6rsunders\u00f6kningar<\/li>
  • Halv\u00e5rliga produktlanseringar<\/li>
  • \u00c5rliga unders\u00f6kningar om personalens tillfredsst\u00e4llelse<\/li>
  • F\u00f6rfr\u00e5gningar om f\u00f6rm\u00e5ner f\u00f6re \u00e4ndringar i \u00e5rliga planer<\/li><\/ul>\n\n\n\n

    Utplacering av unders\u00f6kningar<\/strong><\/h3>\n\n\n\n

    Det finns flera s\u00e4tt att sprida dina unders\u00f6kningar och varje metod har sina egna f\u00f6rdelar. Ett eng\u00e5ngsutskick via e-post till alla dina kunder eller potentiella kunder \u00e4r ett bra s\u00e4tt att kommunicera. Om du l\u00e4gger upp din enk\u00e4t p\u00e5 din webbplats skickar du en signal till potentiella kunder, kunder och leverant\u00f6rer om att du st\u00e4ndigt lyssnar p\u00e5 dem och \u00e4r mottaglig f\u00f6r feedback.<\/p>\n\n\n\n

    Genom att bygga in en \u00e5terkopplingsslinga i realtid i ett antal avsnitt i din \u00e5rliga aff\u00e4rsplan kan du f\u00e5 ett s\u00e4tt att vara smidig - och kunnig - i din verksamhet. Unders\u00f6k din kalender och din plan och fr\u00e5ga dig sj\u00e4lv: Skulle det hj\u00e4lpa att testa det h\u00e4r konceptet eller samla in mer information?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Smarta aff\u00e4rsm\u00e4n inser att s\u00e4ttet att vara snabbfotad p\u00e5 marknaden \u00e4r att bygga in en kontinuerlig feedback-loop p\u00e5 flera st\u00e4llen i sin taktiska aff\u00e4rsplan. SurveyRock presenterar n\u00e5gra av de s\u00e4tt p\u00e5 vilka unders\u00f6kningar kan f\u00f6rb\u00e4ttra effektiviteten och l\u00f6nsamheten i ditt f\u00f6retag: F\u00e5 feedback fr\u00e5n kunderna<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nBygga in en feedback-slinga i den taktiska aff\u00e4rsplanen | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock presenterar n\u00e5gra av de s\u00e4tt p\u00e5 vilka unders\u00f6kningar kan f\u00f6rb\u00e4ttra effektiviteten, \u00e4ndam\u00e5lsenligheten och l\u00f6nsamheten i ditt 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