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    "link": "http:\/\/www.surveyrock.com\/blog\/sv\/nar-man-ska-genomfora-undersokningar-om-kundnojdhet\/",
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        "rendered": "N\u00e4r ska man genomf\u00f6ra unders\u00f6kningar om kundn\u00f6jdhet?"
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        "rendered": "<p>Kundtillfredsst\u00e4llelse \u00e4r direkt kopplat till l\u00f6nsamhet. Om dina kunder \u00e4r n\u00f6jda tenderar de att vara lojala. Om de \u00e4r lojala k\u00f6per de inte bara mer, de h\u00e4nvisar ocks\u00e5 andra kunder. Vi har ett antal <a href=\"https:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noreferrer noopener\">mallar f\u00f6r kundn\u00f6jdhetsunders\u00f6kningar<\/a> s\u00e5 att du kan komma ig\u00e5ng p\u00e5 n\u00e5gra minuter.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>V\u00e4letablerad forskning fr\u00e5n Bain &amp; Company visar att f\u00f6r m\u00e5nga f\u00f6retag kan en \u00f6kning av kundbindningen med 5% \u00f6ka vinsten med 25% till 95%. Samma unders\u00f6kning visade att det kostar sex till sju g\u00e5nger mer att f\u00e5 en ny kund \u00e4n att beh\u00e5lla en befintlig kund.<\/p>\n\n\n\n<p>Dessutom kan en enda d\u00e5lig erfarenhet uppv\u00e4ga m\u00e5nga goda erfarenheter. D\u00e5liga upplevelser kan snabbt spridas till dussintals, hundratals eller tusentals andra kunder, vilket f\u00f6rst\u00e4rker effekten. S\u00e5 om ditt f\u00f6retag g\u00f6r n\u00e5got som frustrerar kunderna m\u00e5ste du f\u00e5 veta det direkt.<\/p>\n\n\n\n<p>Det \u00e4r viktigt att ge kunderna m\u00f6jlighet att ge feedback om deras allm\u00e4nna tillfredsst\u00e4llelse och om vad de tycker om och inte tycker om. Det \u00e4r lika viktigt att konsekvent m\u00e4ta och \u00f6vervaka denna feedback. Utan ett effektivt program f\u00f6r unders\u00f6kning av kundn\u00f6jdhet kommer ditt f\u00f6retag att f\u00f6rlora aff\u00e4rer, missa m\u00f6jligheter och hamna i en konkurrensnackdel.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\" alt=\"Klocka och kalender\"\/><\/a><\/figure><\/div>\n\n\n\n<p>M\u00e5nga f\u00f6retag undrar hur ofta de b\u00f6r genomf\u00f6ra unders\u00f6kningar om kundn\u00f6jdhet. Svaret beror p\u00e5 kundbasens storlek och syftet med unders\u00f6kningen. Det finns tv\u00e5<br>Det finns olika typer av unders\u00f6kningar och de tj\u00e4nar mycket olika syften:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Transaktionsunders\u00f6kningar beg\u00e4r feedback direkt fr\u00e5n anv\u00e4ndaren av produkten eller tj\u00e4nsten om det specifika m\u00f6tet. De genomf\u00f6rs omedelbart efter varje kundtransaktion.  En enk\u00e4t kan till exempel genomf\u00f6ras efter ett k\u00f6p eller en kundserviceupplevelse.<\/li><li>Med hj\u00e4lp av relationsunders\u00f6kningar samlar man in information fr\u00e5n personer som har en p\u00e5g\u00e5ende relation med f\u00f6retaget och som har gjort flera transaktioner. Det \u00e4r regelbundet \u00e5terkommande unders\u00f6kningar, ofta kvartalsvis.<\/li><\/ul>\n\n\n\n<p>Transaktionsunders\u00f6kningar skickas ut efter eget gottfinnande av den som har kontakt med kunderna - men uppgifterna b\u00f6r samlas in omedelbart efter interaktionen medan upplevelsen fortfarande \u00e4r f\u00e4rsk i minnet.<br>kundens tankar.<\/p>\n\n\n\n<p>Unders\u00f6kningar av relationer b\u00f6r spridas ut under ett \u00e5r. H\u00e4r \u00e4r n\u00e5gra punkter att t\u00e4nka p\u00e5:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Om det bara finns en datapunkt f\u00f6r varje \u00e5r kan en enskild h\u00e4ndelse ha stor inverkan p\u00e5 resultaten.<\/li><li>F\u00f6r f\u00f6retag med en tillr\u00e4ckligt stor kundbas - minst 10 000 - kan relationsunders\u00f6kningar genomf\u00f6ras kontinuerligt men rapporteras m\u00e5nadsvis f\u00f6r att ta h\u00e4nsyn till s\u00e4songsvariationer eller enskilda h\u00e4ndelser.<\/li><\/ul>\n\n\n\n<p>I m\u00e5nga fall kan det vara l\u00e4mpligt att genomf\u00f6ra b\u00e5de transaktions- och relationsunders\u00f6kningar. Ett f\u00f6retag kan t.ex. genomf\u00f6ra transaktionsunders\u00f6kningar f\u00f6r kundservice och relationsunders\u00f6kningar f\u00f6r rutinkontroller av f\u00f6retagets h\u00e4lsa.<\/p>",
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        "rendered": "<p>Kundtillfredsst\u00e4llelse \u00e4r direkt kopplat till l\u00f6nsamhet. Om dina kunder \u00e4r n\u00f6jda tenderar de att vara lojala. Om de \u00e4r lojala k\u00f6per de inte bara mer, de h\u00e4nvisar ocks\u00e5 andra kunder. Vi har ett antal mallar f\u00f6r kundn\u00f6jdhetsunders\u00f6kningar som g\u00f6r att du kan komma ig\u00e5ng p\u00e5 n\u00e5gra minuter.<\/p>",
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