{ "id": 354, "date": "2015-05-05T16:39:56", "date_gmt": "2015-05-05T14:39:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=354" }, "modified": "2020-10-19T15:30:07", "modified_gmt": "2020-10-19T13:30:07", "slug": "10-tips-to-improve-your-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/10-tips-for-att-forbattra-dina-undersokningar\/", "title": { "rendered": "10 tips f\u00f6r att f\u00f6rb\u00e4ttra dina unders\u00f6kningar" }, "content": { "rendered": "
\"tips<\/figure><\/div>\n\n\n\n

Vad \u00e4r en bra unders\u00f6kning?<\/p>\n\n\n\n

En bra unders\u00f6kning ger dig handlingskraftig och tydlig information f\u00f6r dina aff\u00e4rsbeslut. Bra unders\u00f6kningar har h\u00f6gre svarsfrekvens och h\u00f6gre kvalitet p\u00e5 uppgifterna. Bra unders\u00f6kningar \u00e4r l\u00e4tta att fylla i och \u00e4r inte f\u00f6rvirrande.<\/p>\n\n\n\n\n\n\n\n

Genom att f\u00f6lja dessa grundl\u00e4ggande regler f\u00f6r bra unders\u00f6kningar kan du \u00f6ka svarsfrekvensen i din unders\u00f6kning och f\u00f6rb\u00e4ttra kvaliteten p\u00e5 de uppgifter du samlar in:<\/p>\n\n\n\n

1) Definiera tydligt syftet med unders\u00f6kningen.<\/strong><\/h3>\n\n\n\n

Otydliga m\u00e5l leder till otydliga resultat och det sista du vill ha \u00e4r en upps\u00e4ttning resultat som inte ger n\u00e5got verkligt beslutsf\u00f6rb\u00e4ttrande v\u00e4rde. Bra unders\u00f6kningar har fokuserade m\u00e5l som \u00e4r l\u00e4tta att f\u00f6rst\u00e5. L\u00e4gg tid p\u00e5 att identifiera m\u00e5len i f\u00f6rv\u00e4g, i skrift l\u00e5ter det sj\u00e4lvklart, men vi har satt m\u00e5nga unders\u00f6kningar d\u00e4r n\u00e5gra minuters planering kunde ha gjort skillnaden mellan att f\u00e5 kvalitetssvar (svar som \u00e4r anv\u00e4ndbara som underlag f\u00f6r beslut) eller ointertolkbara data.<\/p>\n\n\n\n

Planering i f\u00f6rv\u00e4g hj\u00e4lper till att se till att unders\u00f6kningen st\u00e4ller r\u00e4tt fr\u00e5gor f\u00f6r att uppfylla m\u00e5let och generera anv\u00e4ndbara data.<\/p>\n\n\n\n

Vad \u00e4r syftet med unders\u00f6kningen?<\/p>\n\n\n\n

  • Varf\u00f6r skapar du den h\u00e4r unders\u00f6kningen?<\/li>
  • Vad hoppas du uppn\u00e5 med denna unders\u00f6kning?<\/li><\/ul>\n\n\n\n

    Hur kommer ni att anv\u00e4nda uppgifterna som ni samlar in?<\/p>\n\n\n\n

    • Vilka beslut hoppas du kunna p\u00e5verka med hj\u00e4lp av resultaten av denna unders\u00f6kning? (Detta kommer senare att hj\u00e4lpa dig att identifiera vilka uppgifter du beh\u00f6ver samla in f\u00f6r att kunna fatta dessa beslut).<\/li><\/ul>\n\n\n\n

      2) H\u00e5ll unders\u00f6kningen kort och fokuserad<\/strong><\/h3>\n\n\n\n

      Korta och fokuserade svar bidrar till b\u00e5de kvalitet och kvantitet av svaren. Det \u00e4r i allm\u00e4nhet b\u00e4ttre att fokusera p\u00e5 ett enda m\u00e5l \u00e4n att f\u00f6rs\u00f6ka skapa en \u00f6vergripande enk\u00e4t som t\u00e4cker flera m\u00e5l.<\/p>\n\n\n\n

      Kortare unders\u00f6kningar har i allm\u00e4nhet h\u00f6gre svarsfrekvens och f\u00e4rre som l\u00e4mnar enk\u00e4ten. Det ligger i m\u00e4nniskans natur att vilja att det ska g\u00e5 snabbt och enkelt - n\u00e4r en enk\u00e4tdeltagare tappar intresset \u00f6verger han eller hon helt enkelt uppgiften och l\u00e4mnar dig att avg\u00f6ra hur du ska tolka den partiella datam\u00e4ngden (eller om du ska anv\u00e4nda den helt).<\/p>\n\n\n\n

      Se till att alla dina fr\u00e5gor \u00e4r inriktade p\u00e5 att bidra till att uppfylla ditt uppsatta m\u00e5l. Sl\u00e4ng inte in fr\u00e5gor som \u00e4r \"trevliga att ha\" och som inte direkt ger uppgifter som hj\u00e4lper dig att n\u00e5 dina m\u00e5l.<\/p>\n\n\n\n

      F\u00f6r att f\u00f6rs\u00e4kra dig om att unders\u00f6kningen \u00e4r kortfattad kan du ta tid p\u00e5 ett f\u00e5tal personer att genomf\u00f6ra unders\u00f6kningen. Gallopunders\u00f6kningar har visat att det b\u00f6r ta h\u00f6gst 5 minuter att fylla i enk\u00e4ten. 6-10 minuter \u00e4r acceptabelt, men efter 11 minuter \u00e4r det vanligt att man avbryter unders\u00f6kningen i stor utstr\u00e4ckning.<\/p>\n\n\n\n

      3) H\u00e5ll fr\u00e5gorna enkla<\/strong><\/h3>\n\n\n\n

      Se till att dina fr\u00e5gor g\u00e5r rakt p\u00e5 sak och undvik jargong. Anta inte att de som deltar i unders\u00f6kningen \u00e4r lika bekv\u00e4ma med akronymerna som du \u00e4r. F\u00f6rs\u00f6k att g\u00f6ra dina fr\u00e5gor s\u00e5 specifika och direkta som m\u00f6jligt. J\u00e4mf\u00f6r: Hur har du upplevt arbetet med v\u00e5rt HR-team? Med: Hur n\u00f6jd \u00e4r du med svarstiden fr\u00e5n v\u00e5rt HR-team?<\/p>\n\n\n\n

      4) Anv\u00e4nd slutna fr\u00e5gor n\u00e4r det \u00e4r m\u00f6jligt.<\/strong><\/h3>\n\n\n\n

      Slutna fr\u00e5gor ger deltagarna specifika valm\u00f6jligheter (t.ex. ja eller nej), vilket g\u00f6r det l\u00e4ttare att analysera resultaten. Slutna fr\u00e5gor kan ha formen av ja\/nej, flervalsfr\u00e5gor eller skattningsskalor. \u00d6ppna fr\u00e5gor ger m\u00e4nniskor m\u00f6jlighet att besvara en fr\u00e5ga med egna ord. \u00d6ppna fr\u00e5gor \u00e4r bra kompletterande fr\u00e5gor och kan ge anv\u00e4ndbar kvalitativ information och insikter. F\u00f6r sammanst\u00e4llning och analys \u00e4r dock slutna fr\u00e5gor att f\u00f6redra.<\/p>\n\n\n\n

      5) H\u00e5ll fr\u00e5gorna p\u00e5 betygsskalan konsekventa genom hela unders\u00f6kningen.<\/strong><\/h3>\n\n\n\n

      Betygsskalor \u00e4r ett utm\u00e4rkt s\u00e4tt att m\u00e4ta och j\u00e4mf\u00f6ra olika variabler. Om du v\u00e4ljer att anv\u00e4nda betygsskalor (t.ex. fr\u00e5n 1 till 5) ska du h\u00e5lla dem konsekventa i hela unders\u00f6kningen. Anv\u00e4nd samma antal po\u00e4ng p\u00e5 skalan och se till att betydelsen av h\u00f6gt och l\u00e5gt \u00e4r konsekvent i hela unders\u00f6kningen. Anv\u00e4nd ocks\u00e5 ett udda tal i din betygsskala f\u00f6r att underl\u00e4tta dataanalysen. Om du byter ut din betygsskalor kommer du att f\u00f6rvirra dem som deltar i unders\u00f6kningen, vilket leder till otillf\u00f6rlitliga svar.<\/p>\n\n\n\n

      6) Logisk ordning<\/strong><\/h3>\n\n\n\n

      Se till att din enk\u00e4t har en logisk ordning. B\u00f6rja med en kort introduktion som motiverar deltagarna att fylla i enk\u00e4ten (t.ex. \"Hj\u00e4lp oss att f\u00f6rb\u00e4ttra v\u00e5r service till dig. Svara p\u00e5 f\u00f6ljande korta enk\u00e4t.\"). D\u00e4refter \u00e4r det en bra id\u00e9 att b\u00f6rja med bredare fr\u00e5gor och sedan g\u00e5 \u00f6ver till fr\u00e5gor med sn\u00e4vare r\u00e4ckvidd. Det \u00e4r vanligtvis b\u00e4ttre att samla in demografiska uppgifter och st\u00e4lla eventuella k\u00e4nsliga fr\u00e5gor i slutet (om du inte anv\u00e4nder denna information f\u00f6r att sortera bort deltagarna i unders\u00f6kningen). Om du ber om kontaktuppgifter ska du placera den informationen sist.<\/p>\n\n\n\n

      7) Pretestar din unders\u00f6kning<\/strong><\/h3>\n\n\n\n

      Se till att du f\u00f6rpr\u00f6var din enk\u00e4t med n\u00e5gra medlemmar av din m\u00e5lgrupp och\/eller medarbetare f\u00f6r att hitta problem och ov\u00e4ntade tolkningar av fr\u00e5gorna.<\/p>\n\n\n\n

      8) T\u00e4nk p\u00e5 din m\u00e5lgrupp n\u00e4r du skickar enk\u00e4tinbjudningar<\/strong><\/h3>\n\n\n\n

      Ny statistik visar att det \u00e4r m\u00e5ndag, fredag och s\u00f6ndag som det \u00e4r mest \u00f6ppet och klickbart. Dessutom har forskning visat att kvaliteten p\u00e5 enk\u00e4tsvaren inte varierar mellan veckodagar och helger. Med detta sagt \u00e4r det viktigast att t\u00e4nka p\u00e5 sin m\u00e5lgrupp. F\u00f6r medarbetarunders\u00f6kningar b\u00f6r du till exempel skicka under arbetsveckan och vid en tidpunkt som passerar ditt f\u00f6retag. Om du \u00e4r ett f\u00f6rs\u00e4ljningsinriktat f\u00f6retag b\u00f6r du undvika att skicka enk\u00e4ter till de anst\u00e4llda i slutet av m\u00e5naden n\u00e4r de f\u00f6rs\u00f6ker aff\u00e4rer avsluta.<\/p>\n\n\n\n

      9) \u00d6verv\u00e4g att skicka flera p\u00e5minnelser<\/strong><\/h3>\n\n\n\n

      \u00c4ven om det inte \u00e4r l\u00e4mpligt f\u00f6r alla unders\u00f6kningar kan det ofta ge en betydande \u00f6kning av svarsfrekvensen f\u00f6r att skicka ut p\u00e5minnelser till dem som inte tidigare har svarat.<\/p>\n\n\n\n

      10) \u00d6verv\u00e4g att erbjuda ett incitament<\/strong><\/h3>\n\n\n\n

      Beroende p\u00e5 typ av unders\u00f6kning och m\u00e5lgrupp \u00e4r det vanligtvis mycket effektivt att erbjuda ett incitament f\u00f6r att \u00f6ka svarsfrekvensen. M\u00e4nniskor gillar tanken p\u00e5 att f\u00e5 n\u00e5got f\u00f6r sin tid och forskning har visat att incitament i allm\u00e4nhet \u00f6kar svarsfrekvensen med i genomsnitt 50%. Ett f\u00f6rbeh\u00e5ll \u00e4r att incitamentet m\u00e5ste vara l\u00e4mpligt i omfattning. Alltf\u00f6r stora incitament kan leda till o\u00f6nskat beteende, t.ex. att m\u00e4nniskor ljuger om demografiska uppgifter f\u00f6r att inte bli uteslutna fr\u00e5n unders\u00f6kningen. T\u00e4nk ocks\u00e5 p\u00e5 att ett st\u00f6rre antal sm\u00e5 incitament ger en h\u00f6gre svarsfrekvens \u00e4n ett mindre antal stora incitament.<\/p>", "protected": false }, "excerpt": { "rendered": "

      Vad \u00e4r en bra unders\u00f6kning? En bra unders\u00f6kning ger dig handlingskraftig och tydlig information f\u00f6r dina aff\u00e4rsbeslut. Bra unders\u00f6kningar har h\u00f6gre svarsfrekvens och h\u00f6gre kvalitet p\u00e5 uppgifterna. Bra unders\u00f6kningar \u00e4r l\u00e4tta att fylla i och \u00e4r inte f\u00f6rvirrande.<\/p>", "protected": false }, "author": 3, "featured_media": 358, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 40, 35 ], "class_list": [ "post-354", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-surveys", "tag-survey-tips" ], "yoast_head": "\n10 tips f\u00f6r att f\u00f6rb\u00e4ttra dina unders\u00f6kningar | SurveyRock<\/title>\n<meta name=\"description\" content=\"Genom att f\u00f6lja dessa 10 grundl\u00e4ggande regler f\u00f6r bra unders\u00f6kningar kan du \u00f6ka svarsfrekvensen i din unders\u00f6kning och f\u00f6rb\u00e4ttra kvaliteten p\u00e5 de uppgifter du samlar in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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