{ "id": 347, "date": "2015-04-13T16:56:55", "date_gmt": "2015-04-13T14:56:55", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=347" }, "modified": "2020-10-19T14:32:55", "modified_gmt": "2020-10-19T12:32:55", "slug": "customer-experience-is-your-brand", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/kundupplevelsen-ar-ditt-varumarke\/", "title": { "rendered": "Kundupplevelsen \u00e4r ditt varum\u00e4rke" }, "content": { "rendered": "

Varum\u00e4rkets rykte skapas till stor del genom de kombinerade erfarenheter och associationer som kunderna har med ditt f\u00f6retag.<\/p>\n\n\n\n\n\n\n\n

\"\"\/<\/a><\/figure><\/div>\n\n\n\n

De flesta kunder, oavsett om de har haft en positiv eller negativ upplevelse, tar sig tid att ber\u00e4tta om den. Om de har haft en bra upplevelse vill de g\u00e4rna ber\u00e4tta om den f\u00f6r dig, men om de har varit frustrerade vill de f\u00e5 dig att krypa ihop n\u00e4r du l\u00e4ser deras kommentarer. <\/p>\n\n\n\n

Ett rykte om god kundservice \u00e4r n\u00e5got som sm\u00e5 och medelstora f\u00f6retag inte b\u00f6r \u00e4ventyra. Onlineunders\u00f6kningar \u00e4r ett prisv\u00e4rt marknadsunders\u00f6kningsverktyg som sm\u00e5 och medelstora f\u00f6retag kan anv\u00e4nda f\u00f6r att l\u00e5ta kunderna ber\u00e4tta vad ditt f\u00f6retag \u00e4r och inte \u00e4r.<\/p>\n\n\n\n

Framg\u00e5ngsrika sm\u00e5 och medelstora f\u00f6retagare visar regelbundet att de f\u00f6rst\u00e5r v\u00e4rdet av kunder med oklanderlig service och f\u00f6rm\u00e5gan att beh\u00e5lla kunderna genom att behandla dem med omsorg. Betydelsen av kundservice ses ocks\u00e5 som en anledning till varf\u00f6r kvinnliga sm\u00e5f\u00f6retagare tenderar att vara mer framg\u00e5ngsrika \u00e4n m\u00e4n. Enkelt uttryckt \u00e4r de b\u00e4ttre p\u00e5 att bygga upp relationer med andra kvinnliga f\u00f6retagare, de st\u00f6der varandra mer och de fokuserar p\u00e5 sina kunder och p\u00e5 att uppfylla deras behov. Allt detta g\u00f6r att de kan bygga starkare relationer b\u00e5de p\u00e5 n\u00e4tet och utanf\u00f6r.<\/p>\n\n\n\n

Sociala medier \u00e4r ytterligare ett s\u00e4tt f\u00f6r sm\u00e5f\u00f6retag att visa upp sitt kundfokus, utnyttja ett m\u00e5linriktat s\u00e4tt att marknadsf\u00f6ra sin verksamhet p\u00e5 n\u00e4tet och ger alla m\u00f6jlighet att ge sin feedback. Genom att l\u00e4gga ut en kort enk\u00e4t p\u00e5 dina sociala profiler med n\u00e5gra dagars mellanrum kan du f\u00e5 bes\u00f6karna att komma tillbaka och \u00f6ka antalet kunder samtidigt som du f\u00e5r insikter om din m\u00e5lgrupp.<\/p>\n\n\n\n

SurveyRock g\u00f6r det enkelt f\u00f6r dig att skapa f\u00f6retagsunders\u00f6kningar f\u00f6r att \u00f6vervaka och bygga upp ditt varum\u00e4rke. N\u00e4r du har slutf\u00f6rt din unders\u00f6kning kan du \u00f6verv\u00e4ga att dela dina unders\u00f6kningsresultat p\u00e5 din webbplats och dina sociala profiler f\u00f6r att lyfta fram \u00f6vertygande statistik, skapa ett blogginl\u00e4gg kring unders\u00f6kningsresultaten f\u00f6r att dela med dig av insikter och engagera kunderna, samt distribuera ett pressmeddelande om dina resultat.<\/p>", "protected": false }, "excerpt": { "rendered": "

Varum\u00e4rkets rykte skapas till stor del genom de kombinerade erfarenheter och associationer som kunderna har med ditt f\u00f6retag.<\/p>", "protected": false }, "author": 3, "featured_media": 348, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 61, 59, 53, 62, 37 ], "class_list": [ "post-347", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-brand-reputation", "tag-customer-satisfaction", "tag-customer-surveys", "tag-smb", "tag-surveys" ], "yoast_head": "\nKundupplevelsen \u00e4r ditt varum\u00e4rke | SurveyRock<\/title>\n<meta name=\"description\" content=\"Onlineunders\u00f6kningar \u00e4r ett prisv\u00e4rt marknadsunders\u00f6kningsverktyg som SMB kan anv\u00e4nda f\u00f6r att l\u00e5ta kunderna ber\u00e4tta vad ditt f\u00f6retag \u00e4r och inte \u00e4r.\" \/>\n<meta name=\"robots\" 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