{ "id": 333, "date": "2015-03-26T16:39:00", "date_gmt": "2015-03-26T15:39:00", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=333" }, "modified": "2020-10-19T14:12:37", "modified_gmt": "2020-10-19T12:12:37", "slug": "ten-reasons-to-send-customer-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/tio-skal-att-skicka-kundundersokningar\/", "title": { "rendered": "Tio sk\u00e4l att skicka kundunders\u00f6kningar" }, "content": { "rendered": "
\"10<\/a><\/figure><\/div>\n\n\n\n

Genom att skicka kundunders\u00f6kningar kan du f\u00e5 viktiga insikter som f\u00f6rb\u00e4ttrar effektiviteten hos s\u00e4ljare, marknadsf\u00f6rare och kundtj\u00e4nstpersonal samt f\u00f6retagets \u00f6vergripande resultat. <\/p>\n\n\n\n\n\n\n\n

Sann kundinsikt kommer fr\u00e5n konstant feedback. F\u00f6r att visa p\u00e5 de m\u00e5nga f\u00f6rdelar som feedback kan ge och p\u00e5 v\u00e4rdet av att samla in och \u00f6vervaka input kontinuerligt, f\u00f6ljer h\u00e4r tio sk\u00e4l att skicka kundunders\u00f6kningar:<\/p>\n\n\n\n

1. F\u00e5 en korrekt bild av kundn\u00f6jdheten<\/strong><\/h3>\n\n\n\n

M\u00e5nga chefer undrar hur ofta de b\u00f6r genomf\u00f6ra unders\u00f6kningar om kundn\u00f6jdhet. Svaret beror p\u00e5 hur stor kundbasen \u00e4r och syftet med unders\u00f6kningen. Det finns tv\u00e5 viktiga typer av unders\u00f6kningar och de tj\u00e4nar mycket olika syften:<\/p>\n\n\n\n

Att m\u00e4ta kundn\u00f6jdhet \u00e4r en av de mest popul\u00e4ra anv\u00e4ndningsomr\u00e5dena f\u00f6r unders\u00f6kningar. \u00c5rliga, halv\u00e5rsvisa eller kvartalsvisa unders\u00f6kningar om kundn\u00f6jdhet kan ge dig de h\u00e5rda data du beh\u00f6ver f\u00f6r att f\u00f6rb\u00e4ttra kundrelationerna, ut\u00f6ka aff\u00e4rsm\u00f6jligheterna, f\u00f6rfina metoderna, bel\u00f6na de som presterar b\u00e4st, f\u00f6rb\u00e4ttra marknadsf\u00f6ringen och till och med rekrytera nya talanger till f\u00f6rs\u00e4ljnings-, marknadsf\u00f6rings- och kundtj\u00e4nstteamen.<\/p>\n\n\n\n

Genom att kontinuerligt sp\u00e5ra kundn\u00f6jdheten under en l\u00e4ngre tidsperiod kan du dessutom j\u00e4mf\u00f6ra dig med branschen, specifika konkurrenter eller dina egna m\u00e5l och f\u00f6rv\u00e4ntningar.<\/p>\n\n\n\n

2. Vet varf\u00f6r du vann (eller f\u00f6rlorade)<\/strong><\/h3>\n\n\n\n

Enk\u00e4tsvaren kan hj\u00e4lpa dig att f\u00f6rst\u00e5 vad som fungerar med kunderna, vad som inte fungerar och varf\u00f6r, s\u00e5 att du kan fokusera p\u00e5 dina f\u00f6rs\u00e4ljnings-, marknadsf\u00f6rings- och servicestrategier och f\u00f6rfina dina f\u00e4rdplaner f\u00f6r produktutveckling. Med bra data kan du f\u00f6rdela resurserna mer effektivt, anpassa erbjudandena b\u00e4ttre till kundernas krav och \u00f6ka kundlojaliteten, int\u00e4kterna och l\u00f6nsamheten.<\/p>\n\n\n\n

3. \"Scorecard\" f\u00f6r dina potentiella kunder och kunder<\/strong><\/h3>\n\n\n\n

N\u00e4r du anv\u00e4nder unders\u00f6kningar f\u00f6r att samla in viktig information om kundernas attityder, \u00e5sikter och avsikter kan du kartl\u00e4gga dessa data f\u00f6r att po\u00e4ngs\u00e4tta och rangordna kunderna efter deras f\u00f6rv\u00e4ntade k\u00f6p, deras f\u00f6rv\u00e4ntade int\u00e4kter eller deras totala l\u00f6nsamhet. Du kan ocks\u00e5 fastst\u00e4lla vilka dina b\u00e4sta potentiella kunder \u00e4r, samt vilka kunder som kan vara i riskzonen och vad det skulle kosta att f\u00f6rlora dem. V\u00e5r Fr\u00e5gan om Net Promoter\u00ae Score (NPS)<\/a> \u00e4r idealisk f\u00f6r denna typ av situation.<\/p>\n\n\n\n

4. Utv\u00e4rdera s\u00e4lj- och servicerepresentanter<\/strong><\/h3>\n\n\n\n

Unders\u00f6kningar kan hj\u00e4lpa dig att avg\u00f6ra vilka f\u00f6rs\u00e4ljnings- och servicerepresentanter som presterar bra ur kundens perspektiv, vilket ger en grund f\u00f6r bel\u00f6ningar eller incitament som en del av det totala kompensationspaketet. Genom att veta vilka typer av f\u00f6rs\u00e4ljnings- och servicemetoder som kunderna tycker \u00e4r b\u00e4st om, kan du ocks\u00e5 skapa och dela med dig av b\u00e4sta metoder mellan dina team.<\/p>\n\n\n\n

5. F\u00e5 id\u00e9er till nya produkter, tj\u00e4nster och kampanjer.<\/strong><\/h3>\n\n\n\n

Alla har id\u00e9er. \u00c4ven dina kunder. Dina anst\u00e4llda. Dina leverant\u00f6rer. Men hur identifierar du de id\u00e9er som har verklig marknadspotential eller som kommer att leda till en effektiv reklamkampanj eller marknadsf\u00f6ring? Unders\u00f6kningar kan hj\u00e4lpa dig att generera id\u00e9er, avg\u00f6ra vilka id\u00e9er som ska tas in i utvecklingstratten och omvandla stora id\u00e9er till aff\u00e4rsgenombrott.<\/p>\n\n\n\n

6. M\u00e4tning av marknadsf\u00f6ringsverksamhetens effektivitet.<\/strong><\/h3>\n\n\n\n

Om du vill veta hur kunderna kommer att reagera p\u00e5 en annons, ett kampanjerbjudande eller en f\u00f6r\u00e4ndring av varum\u00e4rkesidentiteten kan du gissa och ta chansen - eller s\u00e5 kan du skicka ut en enk\u00e4t. Genom att skicka en enk\u00e4t till dina kunder och potentiella kunder f\u00e5r du insyn i om olika budskap ger b\u00e4ttre respons hos specifika m\u00e5lgrupper och hj\u00e4lper dig att skr\u00e4ddarsy din marknadsf\u00f6ring f\u00f6r optimala resultat innan du genomf\u00f6r kampanjen. Det ger dig m\u00f6jlighet att skicka r\u00e4tt budskap till r\u00e4tt personer.<\/p>\n\n\n\n

7. M\u00e4tning av de anst\u00e4lldas tillfredsst\u00e4llelse <\/strong><\/h3>\n\n\n\n

Onlineunders\u00f6kningar \u00e4r en idealisk mekanism f\u00f6r att beg\u00e4ra feedback fr\u00e5n anst\u00e4llda<\/a>eftersom de ger den anonymitet som \u00e4r s\u00e5 viktig f\u00f6r \u00f6ppenhj\u00e4rtig feedback n\u00e4r den skickas via webben. M\u00e5nga f\u00f6retag anv\u00e4nder webbenk\u00e4ter f\u00f6r att g\u00f6ra ledningsutv\u00e4rderingar eller f\u00f6r att be om feedback om utbildningsbehov, f\u00f6rm\u00e5ner, yrkesm\u00e4ssig utveckling eller till och med evenemang som ska h\u00e5llas vid en f\u00f6retagspicknick eller en retreat. Du kan ocks\u00e5 anv\u00e4nda enk\u00e4ter f\u00f6r att granska potentiella anst\u00e4llda och fr\u00e5ga dem om hur m\u00e5nga kilometer de \u00e4r villiga att pendla, om de kommer att resa och andra uppgifter som du vill samla in.<\/p>\n\n\n\n

8. Planera eller utv\u00e4rdera ett evenemang<\/strong><\/h3>\n\n\n\n

En enk\u00e4t \u00e4r ett enkelt s\u00e4tt att samla in flera olika data fr\u00e5n en stor grupp m\u00e4nniskor, s\u00e5 den kan vara ett anv\u00e4ndbart verktyg f\u00f6r att planera och utv\u00e4rdera ett evenemang. Du kan till exempel anv\u00e4nda en online-enk\u00e4t f\u00f6r att fr\u00e5ga kunderna om deras planerade ankomsttider till en m\u00e4ssa eller deras m\u00e5ltidspreferenser, och efter evenemanget kan du skicka en separat enk\u00e4t f\u00f6r att fr\u00e5ga dem om deras \u00e5sikter om v\u00e4rdet av m\u00e4ssan, deras \u00f6vergripande tillfredsst\u00e4llelse med m\u00e4ssan eller om de planerar att delta i ditt n\u00e4sta evenemang.<\/p>\n\n\n\n

9. F\u00e5 specifik kundinformation<\/strong><\/h3>\n\n\n\n

Det \u00e4r l\u00e4tt att kundregistren blir inaktuella, och listorna \u00f6ver kontakter och prospekt \u00e4r ofta ofullst\u00e4ndiga. Med hj\u00e4lp av onlineunders\u00f6kningar kan du snabbt fylla i luckorna i dina kundregister och uppdatera kundinformation.<\/p>\n\n\n\n

10. Dela med dig av b\u00e4sta praxis<\/strong><\/h3>\n\n\n\n

Enk\u00e4ter \u00e4r ett snabbt och effektivt s\u00e4tt att samla in visdom och insikter som du inte kan hitta n\u00e5gon annanstans. Till exempel kan en enk\u00e4tfr\u00e5ga om hur man hanterar en k\u00e4nslig kundfr\u00e5ga eller en aff\u00e4rsfr\u00e5ga generera ett brett spektrum av svar och anv\u00e4ndbara r\u00e5d som kan oms\u00e4ttas direkt i praktiken.<\/p>\n\n\n\n

Vi p\u00e5 SurveyRock vet hur viktigt det \u00e4r f\u00f6r din framg\u00e5ng att unders\u00f6ka dina kunder, s\u00e5 se till att se v\u00e5ra fem designprinciper f\u00f6r din unders\u00f6kningar om kundn\u00f6jdhet<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n



Net Promoter, Net Promoter Score och NPS \u00e4r registrerade varum\u00e4rken som tillh\u00f6r Bain & Company, Inc., Fred Reichheld och Satmetrix Systems, Inc.<\/p>", "protected": false }, "excerpt": { "rendered": "

Genom att skicka kundunders\u00f6kningar kan du f\u00e5 viktiga insikter som f\u00f6rb\u00e4ttrar effektiviteten hos s\u00e4ljare, marknadsf\u00f6rare och kundtj\u00e4nstpersonal samt f\u00f6retagets \u00f6vergripande resultat.<\/p>", "protected": false }, "author": 3, "featured_media": 334, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 59, 28, 34, 3 ], "class_list": [ "post-333", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-satisfaction", "tag-customer-survey", "tag-online-survey", "tag-survey" ], "yoast_head": "\nTio sk\u00e4l att skicka kundunders\u00f6kningar | SurveyRock<\/title>\n<meta name=\"description\" content=\"10 sk\u00e4l som visar p\u00e5 de m\u00e5nga f\u00f6rdelar som kundunders\u00f6kningar kan ge och p\u00e5 v\u00e4rdet av att kontinuerligt samla in och 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