{ "id": 274, "date": "2015-02-19T14:25:54", "date_gmt": "2015-02-19T13:25:54", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=274" }, "modified": "2020-10-19T13:30:24", "modified_gmt": "2020-10-19T11:30:24", "slug": "inbound-marketing-works", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/inbound-marketing-works\/", "title": { "rendered": "Inkommande marknadsf\u00f6ring fungerar - vilka \u00e4r alternativen?" }, "content": { "rendered": "

Om du \u00e4r som de flesta sm\u00e5f\u00f6retag \u00e4r det troligt att du tar hand om de flesta av jobben i din organisation sj\u00e4lv. Du kanske arbetar med f\u00f6rs\u00e4ljning, verksamhet och ekonomi, allt samtidigt och med begr\u00e4nsade resurser, inklusive tid. Det \u00e4r viktigt att du \u00e4gnar din mycket begr\u00e4nsade tid \u00e5t de mest effektiva strategierna. En av dessa strategier \u00e4r inkommande marknadsf\u00f6ring<\/a>. M\u00e5nga f\u00f6retag som arbetar p\u00e5 n\u00e4tet har arbetat med denna marknadsf\u00f6ringsmetod och funnit att den \u00e4r mycket givande. Det beh\u00f6ver inte vara s\u00e5 omfattande. Plus t\u00e4nk p\u00e5 det, de flesta m\u00e4nniskor \u00e4r f\u00f6r distraherade av sina smarta telefoner f\u00f6r att se reklamtavlan de just passerat f\u00f6rbi. H\u00e4r \u00e4r hur du kan g\u00f6ra ditt b\u00e4sta n\u00e4r det g\u00e4ller inkommande marknadsf\u00f6ring:<\/p>\n\n\n\n\n\n\n\n

Kvalitetsinneh\u00e5ll<\/h3>\n\n\n\n

B\u00f6rja med att skapa inneh\u00e5llserbjudanden. Dessa \u00e4r avsedda f\u00f6r bes\u00f6karna p\u00e5 din webbplats. Inneh\u00e5llet m\u00e5ste st\u00e4mma \u00f6verens med din marknadsf\u00f6ringsstrategi och m\u00e5lgrupp. Du har m\u00f6jlighet att v\u00e4lja mellan e-b\u00f6cker, webbseminarier, vitb\u00f6cker osv. Det rekommenderas att du skapar minst tv\u00e5 inneh\u00e5llserbjudanden men vars fokus \u00e4r olika f\u00f6r att se vad som v\u00e4cker mest intresse, och sedan h\u00e5ller du dig till det som g\u00f6r det.<\/p>\n\n\n\n

\"Inkommande<\/figure><\/div>\n\n\n\n

Det kan vara tidskr\u00e4vande och du kanske inte f\u00e5r n\u00e5gon omedelbar avkastning, men det \u00e4r mycket viktigt f\u00f6r att omvandla webbplatsbes\u00f6kare till leads.<\/p>\n\n\n\n

Optimera din webbplats<\/h3>\n\n\n\n

Du m\u00e5ste optimera din webbplats f\u00f6r att uppn\u00e5 tre saker: SEO<\/a>, omvandla bes\u00f6kare till leads och anv\u00e4ndbarhet. Det \u00e4r oerh\u00f6rt viktigt att du g\u00f6r inneh\u00e5ll ditt s\u00f6kmotorv\u00e4nligt. Detta inneb\u00e4r att de anv\u00e4ndare som s\u00f6ker efter de ord och termer som anv\u00e4nds i ditt webbinneh\u00e5ll \u00e4r de b\u00e4sta f\u00f6ruts\u00e4ttningarna f\u00f6r att omvandlas till leads. N\u00e4r en bes\u00f6kare v\u00e4l landar p\u00e5 din webbplats \u00e4r det mycket viktigt att din webbplats engagerar denne till att stanna d\u00e4r och vilja l\u00e4ra sig mer. N\u00e4r det g\u00e4ller anv\u00e4ndbarhet kan du v\u00e4lja mellan f\u00f6ljande UX och UI<\/a> design som \u00e4r en stor f\u00f6rdel.<\/p>\n\n\n\n

Du beh\u00f6ver en perfekt blandning av fantastiska landningssidor, uppmaningar till \u00e5tg\u00e4rder och m\u00e5linriktade inneh\u00e5llserbjudanden.<\/p>\n\n\n\n

Varje m\u00e5nad beh\u00f6ver du en blogg och ett nyhetsbrev. Google har nyligen \u00e4ndrat sina optimeringsrutiner och d\u00e4rf\u00f6r \u00e4r det viktigt att du arbetar effektivt med dessa.<\/p>\n\n\n\n

Bloggar<\/h3>\n\n\n\n

Om du \u00e4r nyb\u00f6rjare kan du b\u00f6rja med en blogg tre dagar i veckan. Kom ih\u00e5g att g\u00f6ra \u00e4mnen som dina potentiella kunder skulle gilla. Efter det ska du se till att varje blogginl\u00e4gg \u00e4r helt SEO-optimerat och sedan utnyttja dina sociala n\u00e4tverk och e-postlistor och dra in m\u00e5lgrupper f\u00f6r att l\u00e4sa dem.<\/p>\n\n\n\n

Nyhetsbrev<\/h3>\n\n\n\n

N\u00e4r det g\u00e4ller nyhetsbrevet ska du se till att det skickas till m\u00e5linriktade prenumeranter. Se ocks\u00e5 till att du f\u00f6rklarar vilken v\u00e4rde prenumeranterna f\u00e5r om de registrerar sig hos dig och ih\u00e5g att det aldrig f\u00e5r verka som ett s\u00e4ljande nyhetsbrev, utan som ett pedagogiskt nyhetsbrev som ger kvalitetsinneh\u00e5ll, l\u00e4nkar till bloggar och nyhetsuppdateringar.<\/p>\n\n\n\n

N\u00e4r du genomf\u00f6r din strategi f\u00f6r inkommande marknadsf\u00f6ring ska du se till att du skapar recensioner och m\u00f6jlighet att kommentera s\u00e5 att du kan f\u00f6rb\u00e4ttra dig. B\u00f6rja med kvartalsvisa granskningar och g\u00e5 sedan \u00f6ver till m\u00e5natliga granskningar av ditt arbete.<\/p>", "protected": false }, "excerpt": { "rendered": "

Om du \u00e4r som de flesta sm\u00e5f\u00f6retag \u00e4r det troligt att du tar hand om de flesta av jobben i din organisation sj\u00e4lv. Du kanske arbetar med f\u00f6rs\u00e4ljning, verksamhet och ekonomi, allt samtidigt och med begr\u00e4nsade resurser, inklusive tid. Det \u00e4r viktigt att du \u00e4gnar din mycket begr\u00e4nsade tid \u00e5t de mest [...]<\/p>", "protected": false }, "author": 1, "featured_media": 276, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 29, 14 ], "class_list": [ "post-274", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-inbound-marketing", "tag-marketing" ], "yoast_head": "\nInkommande marknadsf\u00f6ring fungerar - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Inkommande marknadsf\u00f6ring handlar om att skapa inneh\u00e5ll som lockar de personer du \u00e4r intresserad av till ditt f\u00f6retag, dina produkter och tj\u00e4nster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/sv\/inbound-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inkommande marknadsf\u00f6ring fungerar - 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