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    "date": "2015-01-17T15:04:36",
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    "slug": "customer-surveys-bridging-expectation-gap-consumers-suppliers",
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    "link": "http:\/\/www.surveyrock.com\/blog\/sv\/kundundersokningar-overbryggning-av-forvantningsklyftan-konsumenter-leverantorer\/",
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        "rendered": "Kundunders\u00f6kningar - \u00f6verbryggar f\u00f6rv\u00e4ntningsklyftan mellan konsumenter och leverant\u00f6rer"
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        "rendered": "<p><strong>Anm\u00e4rkning: Begreppen konsumenter och leverant\u00f6rer kan bytas ut mot f\u00f6retag och kunder.<\/strong><\/p>\n\n\n\n<p>F\u00f6r att f\u00f6rklara det i enkla termer: en f\u00f6rv\u00e4ntningsgap uppst\u00e5r n\u00e4r det finns en skillnad mellan vad dina kunder f\u00f6rv\u00e4ntar sig av dig och vad de faktiskt f\u00e5r. \u00c4ven om det ofta anv\u00e4nds som ett revisionsbegrepp - i allm\u00e4nna termer - \u00e4r en f\u00f6rv\u00e4ntningslucka en <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">f\u00f6rv\u00e4ntningsklyftan<\/a> kan f\u00f6rklaras med hj\u00e4lp av f\u00f6ljande scenarier:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En anst\u00e4lld som f\u00f6rv\u00e4ntar sig en l\u00f6nef\u00f6rh\u00f6jning och en befordran men inte f\u00e5r det.<\/li><li>En kund som f\u00f6rv\u00e4ntar sig h\u00f6gkvalitativa produkter, men som f\u00e5r underm\u00e5liga varor.<\/li><li>En investerare som f\u00f6rv\u00e4ntar sig en viss avkastning p\u00e5 sin investering, men som inte f\u00e5r den.<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/01\/customer-surveys-bridging-expectation-gap-consumers-suppliers\/\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/01\/Customer-survey-expectation-gap.jpg\" alt=\"Klyftan mellan f\u00f6rv\u00e4ntningarna p\u00e5 kundunders\u00f6kningar\"\/><\/a><\/figure><\/div>\n\n\n\n<p>F\u00f6r att ett f\u00f6retag ska kunna blomstra \u00e4r det viktigt att \u00f6verbrygga denna klyfta. Detta m\u00f6jligg\u00f6r en b\u00e4ttre hantering av kundrelationer. Det underl\u00e4ttar ocks\u00e5 utarbetandet av personalrelaterade strategier, marknadsf\u00f6ring och andra strategier som \u00e4r inriktade p\u00e5 aff\u00e4rer och kunder.<\/p>\n\n\n\n<p>F\u00f6r b\u00e5de sm\u00e5 och medelstora f\u00f6retag \u00e4r det viktigt att f\u00f6rst\u00e5 sina kunder. S\u00e4rskilt inom tj\u00e4nstesektorn \u00e4r kund- och personaltillfredsst\u00e4llelse nyckeln till tillv\u00e4xt.<\/p>\n\n\n\n<p>Forskning har visat att det kostar <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">fem g\u00e5nger<\/a> mer f\u00f6r att f\u00e5 en ny kund till ditt f\u00f6retag. Samtidigt kan en n\u00f6jd kund som f\u00e5r fler kunder minska dina marknadsf\u00f6rings- och reklamkostnader avsev\u00e4rt.<\/p>\n\n\n\n<p>S\u00e5 hur \u00f6verbryggar du f\u00f6rv\u00e4ntningsgapet och ser till att kunderna \u00e4r n\u00f6jda och beh\u00e5ller sina tj\u00e4nster?<\/p>\n\n\n\n<p>Genom att genomf\u00f6ra forskning och unders\u00f6kningar! F\u00f6r att f\u00f6rst\u00e5 varf\u00f6r gapet skapades fr\u00e5n b\u00f6rjan kan man anv\u00e4nda en l\u00e4mplig unders\u00f6kning. N\u00e4r enk\u00e4ten har fyllts i och skickats tillbaka kan du analysera varf\u00f6r dina kunder klagar. Vad gillar de inte? Varf\u00f6r \u00e4r dina anst\u00e4llda inte n\u00f6jda? Vad kan du g\u00f6ra mer f\u00f6r att f\u00f6rb\u00e4ttra dina produkter och tj\u00e4nster?<\/p>\n\n\n\n<p>Problemet slutar inte h\u00e4r. Att utforma en unders\u00f6kning kan vara en skr\u00e4mmande uppgift i sig sj\u00e4lv. Kostnaderna, de n\u00f6dv\u00e4ndiga f\u00f6rfarandena, sammanst\u00e4llningen och analysen \u00e4r n\u00e5gra av de utmaningar som du kommer att st\u00e4llas inf\u00f6r. Kommer din unders\u00f6kning verkligen att \u00e5terspegla m\u00e5lgruppens \u00e5sikter och synpunkter? Kommer de att vara tillr\u00e4ckliga och l\u00e4mpliga f\u00f6r att \u00f6verbrygga klyftan?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.surveyrock.com\/online-survey-tools\">Unders\u00f6kningar p\u00e5 n\u00e4tet<\/a> \u00e4r en enkel och effektiv l\u00f6sning p\u00e5 alla dessa problem. Dessa unders\u00f6kningar \u00e4r <a href=\"http:\/\/www.surveyrock.com\/free-online-surveys\">kostnadseffektivt<\/a> och enkla att utforma och distribuera. Unders\u00f6kningarna kan vara <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">anpassad<\/a> inte bara f\u00f6r att uppfylla organisationens krav, utan ocks\u00e5 f\u00f6r att vara l\u00e4tt att f\u00f6rst\u00e5 f\u00f6r m\u00e5lgruppen.<\/p>\n\n\n\n<p>Slutligen beh\u00f6ver din unders\u00f6kning inte vara offentlig. Du kan till exempel \u00f6verv\u00e4ga att skicka ut ett fr\u00e5geformul\u00e4r till en viss avdelning eller hierarkisk niv\u00e5 (baserat p\u00e5 deras kunskaper och expertis). Genom att distribuera den unika enk\u00e4tl\u00e4nken till en viss grupp av personer kan du <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">begr\u00e4nsa din publik<\/a>.<\/p>\n\n\n\n<p>Om du vill veta mer om f\u00f6rdelarna med onlineunders\u00f6kningar och hur de hj\u00e4lper till att \u00f6verbrygga f\u00f6rv\u00e4ntningsklyftan mellan dig och dina kunder, bes\u00f6k f\u00f6ljande webbplats <a href=\"http:\/\/www.surveyrock.com\/home\/\">SurveyRock<\/a>.<\/p>",
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        "rendered": "<p>Notera: Begreppen konsumenter och leverant\u00f6rer kan bytas ut mot f\u00f6retag och kunder. F\u00f6r att f\u00f6rklara det enkelt uppst\u00e5r ett f\u00f6rv\u00e4ntningsgap n\u00e4r det finns en skillnad mellan vad dina kunder f\u00f6rv\u00e4ntar sig av dig och vad de faktiskt f\u00e5r. \u00c4ven om det ofta anv\u00e4nds som ett revisionskoncept - i allm\u00e4nna termer kan ett f\u00f6rv\u00e4ntningsgap [...].<\/p>",
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