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    "date": "2014-12-30T20:41:08",
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        "rendered": "9 anledningar till varf\u00f6r marknadsunders\u00f6kningar online \u00e4r b\u00e4ttre"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2014\/12\/9-reasons-why-online-market-surveys-are-better\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg\" alt=\"Marknadsunders\u00f6kning\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Marknadsunders\u00f6kningar online ger din organisation de r\u00e4tta verktygen f\u00f6r att utforma och genomf\u00f6ra egna marknadsunders\u00f6kningar till en betydligt l\u00e4gre kostnad \u00e4n vanligt.  S\u00e5dana unders\u00f6kningar g\u00f6r det m\u00f6jligt f\u00f6r dig att komma i kontakt med dina kunder snabbare \u00e4n tryckta unders\u00f6kningar och g\u00f6r det l\u00e4ttare att introducera och \u00e4ndra produkter.<\/p>\n\n\n\n<p>\u00c4nda sedan starten har marknadsunders\u00f6kningar online haft en teknisk f\u00f6rdel j\u00e4mf\u00f6rt med traditionella unders\u00f6kningsmetoder, eftersom fler och fler organisationer v\u00e4ljer detta.<\/p>\n\n\n\n<p>H\u00e4r \u00e4r de 9 fr\u00e4msta sk\u00e4len till varf\u00f6r marknadsunders\u00f6kningar online \u00e4r b\u00e4st:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">1. Snabbare<\/h3>\n\n\n\n<p>Det uppskattas att marknadsunders\u00f6kningar online tar i genomsnitt 60% mindre tid \u00e4n traditionella marknadsunders\u00f6kningar. Dessutom f\u00e5r du omedelbart svar fr\u00e5n dina kunder och klienter, vilket g\u00f6r att du kan fatta snabba beslut om din produkt\/tj\u00e4nst.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ekonomisk<\/h3>\n\n\n\n<p>Som vi n\u00e4mnde i ett tidigare blogginl\u00e4gg kan marknadsunders\u00f6kningar online minska dina unders\u00f6kningskostnader med upp till en fj\u00e4rdedel j\u00e4mf\u00f6rt med pappersbaserade unders\u00f6kningar. Detta g\u00f6r att ditt f\u00f6retag kan spara p\u00e5 porto- och leveranskostnader. \u00c5terkopplingen fr\u00e5n din enk\u00e4t \u00e4r ocks\u00e5 l\u00e4ttillg\u00e4nglig.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. L\u00e4tt att analysera och anv\u00e4nda<\/h3>\n\n\n\n<p>Marknadsunders\u00f6kningar online ger anv\u00e4ndarna ett brett utbud av verktyg f\u00f6r att analysera unders\u00f6kningsresultat. Detta inkluderar grafer, tabeller, matriser och kontingenstabeller.  SurveyRock erbjuder ocks\u00e5 Premium-kontoplaner m\u00f6jligheten att filtrera resultaten utifr\u00e5n en m\u00e4ngd olika faktorer, korstabellera data och \u00e4ven exportera sammanfattande data eller enskilda enk\u00e4tsvar till ett kalkylblad f\u00f6r vidare analys.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Anv\u00e4ndarv\u00e4nlig<\/h3>\n\n\n\n<p>En unders\u00f6kning visade att \u00f6ver nittio procent av anv\u00e4ndarna tycker att det \u00e4r l\u00e4ttare att besvara marknadsunders\u00f6kningar online \u00e4n telefonunders\u00f6kningar. Anv\u00e4ndarna kan n\u00e4r som helst f\u00e5 tillg\u00e5ng till onlineunders\u00f6kningar och fr\u00e5geformul\u00e4ren \u00e4r utformade s\u00e5 att de kan hoppa \u00f6ver irrelevanta avsnitt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Organisationerv\u00e4nlig<\/h3>\n\n\n\n<p>Ur ett organisatoriskt perspektiv kan enk\u00e4tresultaten enkelt \u00f6verf\u00f6ras fr\u00e5n marknadsunders\u00f6kningsformul\u00e4r online till specialiserad programvara f\u00f6r ber\u00e4kning och analys av resultat. Allt detta g\u00f6rs p\u00e5 en br\u00e5kdel av tiden j\u00e4mf\u00f6rt med traditionella unders\u00f6kningar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Exakta resultat<\/h3>\n\n\n\n<p>Med marknadsunders\u00f6kningar online elimineras m\u00e4nskliga fel fr\u00e5n datainsamling, \u00e5tminstone n\u00e4r det g\u00e4ller kopiering av data fr\u00e5n offlineunders\u00f6kningar. Att utf\u00f6ra en repetitiv uppgift kan vara anstr\u00e4ngande f\u00f6r m\u00e4nniskor och p\u00e5verka deras uppm\u00e4rksamhet negativt. Anv\u00e4ndarna kan fylla i fr\u00e5geformul\u00e4ren och deras svar laddas upp direkt till ber\u00e4kningsprogramvaran, vilket g\u00f6r att risken f\u00f6r m\u00e4nskliga fel i datainsamlingen undviks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Publikbegr\u00e4nsad<\/h3>\n\n\n\n<p>Du kan begr\u00e4nsa din m\u00e5lgrupp n\u00e4r du utformar marknadsunders\u00f6kningar online. Genom att f\u00f6rhandsgranska m\u00e5lgruppen kan din organisation utforma kundspecifika marknadsunders\u00f6kningar. Detta \u00e4r s\u00e4rskilt anv\u00e4ndbart n\u00e4r din produkt eller tj\u00e4nst \u00e4r teknisk till sin natur och kr\u00e4ver enk\u00e4tsvar fr\u00e5n kunniga personer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Anpassad<\/h3>\n\n\n\n<p>Marknadsunders\u00f6kningar online erbjuder olika visuella attraktioner f\u00f6r b\u00e5de dig och din m\u00e5lgrupp. De finns i olika teman, f\u00e4rger och logotyper och kan anpassas f\u00f6r att inkludera din organisations logotyp, bilder, videor och annan grafik. Detta g\u00f6r det mer attraktivt f\u00f6r din publik att svara p\u00e5 unders\u00f6kningarna.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Ge en sann bild<\/h3>\n\n\n\n<p>Anonymitet \u00e4r s\u00e4rskilt anv\u00e4ndbart i marknadsunders\u00f6kningar. N\u00e4r dina kunder fyller i enk\u00e4tformul\u00e4r kommer de att k\u00e4nna sig mer bekv\u00e4ma att svara om de vet att deras uppgifter kommer att f\u00f6rbli anonyma. I marknadsunders\u00f6kningar p\u00e5 n\u00e4tet kr\u00e4vs ofta inga personliga uppgifter fr\u00e5n m\u00e5lgruppen och det r\u00e4cker ofta med deras e-post-ID.  Detta garanterar \u00e4rlig feedback fr\u00e5n dina kunder eftersom de vet att deras identitet aldrig kommer att kr\u00e4vas eller avsl\u00f6jas.<\/p>",
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