{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/awesome-ways-launch-product-social-media\/", "title": { "rendered": "Fantastiska s\u00e4tt att lansera en produkt p\u00e5 sociala medier" }, "content": { "rendered": "

Nu har du f\u00f6rmodligen t\u00e4nkt p\u00e5 allt som dina konkurrenter gjorde n\u00e4r de lanserade sina produkter. Var det en stor kampanj med on\u00f6dig grafik som verkade fungera bra och till och med hj\u00e4lp av vilken de kunde n\u00e5 en j\u00e4mn vinst?<\/p>\n\n\n\n

Som litet f\u00f6retag \u00e4r det f\u00f6rst\u00e5eligt att du har begr\u00e4nsade resurser, men du kan kompensera f\u00f6r det och n\u00e5 en st\u00f6rre kundkrets med hj\u00e4lp av sociala medier. Det \u00e4r snabbt, p\u00e5litligt och framf\u00f6r allt GRATIS.<\/p>\n\n\n\n\n\n\n\n

B\u00f6rja med en teaser<\/h3>\n\n\n\n

Innan du lanserar en produkt b\u00f6r du g\u00f6ra en Teaser-kampanj<\/a>. B\u00f6rja fundera p\u00e5 hur du kan anv\u00e4nda sociala medier f\u00f6r att ge en antydan om att n\u00e5got sp\u00e4nnande \u00e4r p\u00e5 g\u00e5ng. Ta ett namn som \"projekt xyz\" och n\u00e4mn det d\u00e5 och d\u00e5 i dina inl\u00e4gg. Du m\u00e5ste skapa hype. Du kommer att bli f\u00f6rv\u00e5nad \u00f6ver hur m\u00e5nga av dina f\u00f6ljare som kommer att ringa, skicka meddelanden eller mail till dig och fr\u00e5ga om det.<\/p>\n\n\n\n

Arbeta med bilderna<\/h3>\n\n\n\n

Kom ih\u00e5g att t\u00e4nka p\u00e5 dessa saker n\u00e4r du g\u00f6r kampanjen. Experimentera med Facebook-inl\u00e4gg med och utan bilder, dela med dig av bilder som \u00e4r under utveckling, t.ex. suddiga bilder, och kom ih\u00e5g att inte avsl\u00f6ja f\u00f6r mycket f\u00f6r n\u00e5gon f\u00f6r att h\u00e5lla sp\u00e4nningen vid liv.<\/p>\n\n\n\n

\"N\u00e4tverk<\/figure><\/div>\n\n\n\n

Videon<\/h3>\n\n\n\n

Du har ocks\u00e5 m\u00f6jlighet att skapa n\u00e5got personligt, till exempel en video. Du kan skapa en video som visar hur ditt team \u00e4r engagerat i planeringen av ett nytt projekt. Detta kommer att \u00f6ka nyfikenheten och f\u00f6rv\u00e4ntan.<\/p>\n\n\n\n

E-post Intressef\u00f6rteckning<\/h3>\n\n\n\n

Du kan till och med starta en unik e-postlista f\u00f6r personer som vill veta mer om lanseringen. Du kan skapa en s\u00e4rskild l\u00e4nk d\u00e4r folk kan registrera sig och f\u00e5 insideruppdateringar om de \u00e4r uppriktigt intresserade. Syftet med denna lista \u00e4r att f\u00e5 ut information n\u00e4r din produkt faktiskt lanseras. T\u00e4nk p\u00e5 det, m\u00e4nniskor som tar sig tid att titta p\u00e5 ditt inneh\u00e5ll kommer vid n\u00e5got tillf\u00e4lle att n\u00e4mna det till m\u00e4nniskor i sin omgivning.<\/p>\n\n\n\n

Underh\u00e5llning och utbildning<\/h3>\n\n\n\n

N\u00e4r lanseringen \u00e4ntligen kommer, se till att du l\u00e4gger till en annan del av lanseringsprocessen med resurser som till exempel hur man g\u00f6r, tips och lektioner att ta med sig hem. P\u00e5 s\u00e5 s\u00e4tt tillf\u00f6r du ett merv\u00e4rde och m\u00e5nga m\u00e4nniskor kommer att vilja veta mer om den produkt som du har talat om.<\/p>\n\n\n\n

G\u00f6r dig sj\u00e4lv och den nya produkten bekant<\/h3>\n\n\n\n

N\u00e4r produkten har lanserats, eller n\u00e4r den \u00e4r p\u00e5 v\u00e4g att lanseras, kan du alltid l\u00e5ta dig intervjuas. En bra id\u00e9 \u00e4r att inkludera ett par fr\u00e5gor som n\u00e5gon kan st\u00e4lla och kanske v\u00e4lja en v\u00e4rd som ocks\u00e5 kan relatera till din produkt. P\u00e5 s\u00e5 s\u00e4tt kan du skapa den hype du beh\u00f6ver f\u00f6r att placera ditt varum\u00e4rke eller din produkt p\u00e5 den ordspr\u00e5ksm\u00e4ssiga kartan.<\/p>\n\n\n\n

Det finns inget s\u00e4kert s\u00e4tt att avg\u00f6ra om folk verkligen sprider ordet eller inte. Ett s\u00e4tt att g\u00f6ra det \u00e4r att be trogna f\u00f6ljare att sprida ordet. Inkludera det i dina e-postmeddelanden, referera till det via hashtaggar och svara alla som delar det.<\/p>\n\n\n\n

N\u00e4r du har gjort m\u00e5nga, eller alla, av dessa aktiviteter och \u00e4r redo att lansera din produkt har du redan en f\u00f6rv\u00e4ntansfull publik som v\u00e4ntar p\u00e5 den.<\/p>", "protected": false }, "excerpt": { "rendered": "

Nu har du s\u00e4kert funderat p\u00e5 allt som dina konkurrenter gjorde n\u00e4r de lanserade sina produkter. Var det en enorm kampanj med on\u00f6dig grafik som verkade fungera alldeles utm\u00e4rkt och till och med hj\u00e4lpte dem att n\u00e5 break even? Som ett litet f\u00f6retag \u00e4r det helt f\u00f6rst\u00e5eligt att du har begr\u00e4nsade resurser, men du kan kompensera f\u00f6r [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nFantastiska s\u00e4tt att lansera en produkt p\u00e5 sociala medier - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"F\u00f6rslag till sm\u00e5f\u00f6retag om hur man lanserar en produkt med hj\u00e4lp av sociala medier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/sv\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fantastiska s\u00e4tt att lansera en produkt p\u00e5 sociala medier - 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