{ "id": 118, "date": "2014-11-25T10:50:41", "date_gmt": "2014-11-25T09:50:41", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=118" }, "modified": "2020-10-19T20:42:21", "modified_gmt": "2020-10-19T18:42:21", "slug": "advantages-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/fordelar-med-onlineundersokningar\/", "title": { "rendered": "F\u00f6rdelar med att anv\u00e4nda onlineunders\u00f6kningar" }, "content": { "rendered": "

Om du \u00e4r f\u00f6retagare och precis har b\u00f6rjat, kan det vara klokt att allvarligt \u00f6verv\u00e4ga att genomf\u00f6ra en onlineunders\u00f6kningar<\/a>. De \u00e4r l\u00e4mpliga f\u00f6r marknadsunders\u00f6kningar eftersom de inte kostar lika mycket som vanliga pappersbaserade unders\u00f6kningar, \u00e4r snabbare att genomf\u00f6ra och ger m\u00f6jlighet till ett mycket st\u00f6rre urval av fr\u00e5gor. Nedan finns en lista som g\u00e5r n\u00e4rmare in p\u00e5 f\u00f6rdelarna med att genomf\u00f6ra unders\u00f6kningar via Internet.<\/p>\n\n\n\n\n\n\n\n

Snabbare<\/h3>\n\n\n\n

F\u00f6r dem som inte k\u00e4nner till det kan du genomf\u00f6ra en onlineunders\u00f6kning med tv\u00e5 tredjedelar av den normala hastigheten f\u00f6r en konventionell unders\u00f6kningsmetod. Du beh\u00f6ver inte v\u00e4nta p\u00e5 att f\u00e5 svar p\u00e5 pappersenk\u00e4ter, eftersom de uppgifter du s\u00f6ker samlas in automatiskt. Detta inneb\u00e4r att du f\u00e5r en n\u00e4stan omedelbar svarsfrekvens. Det har sagts av de som \u00e4r specialister inom omr\u00e5det marknadsf\u00f6ring p\u00e5 n\u00e4tet att de svar du s\u00f6ker normalt kan erh\u00e5llas inom de tre f\u00f6rsta dagarna av ditt unders\u00f6kningsprojekt.<\/p>\n\n\n\n

Kostnadseffektivt<\/h3>\n\n\n\n

Forskningskostnaderna kan bokstavligen s\u00e4nkas med 80% eller mer n\u00e4r du anv\u00e4nder fr\u00e5geformul\u00e4r online. Du beh\u00f6ver inte anst\u00e4lla personal eller anv\u00e4nda en massa resurser n\u00e4r du anv\u00e4nder ett fr\u00e5geformul\u00e4r online. Du kan ocks\u00e5 spara pengar p\u00e5 porto. Forskningsresultaten kommer att vara n\u00e5bara n\u00e4r som helst, eftersom feedbacken behandlas automatiskt.<\/p>\n\n\n\n

Extra exakt<\/h3>\n\n\n\n

Deltagarnas svar p\u00e5 dina unders\u00f6kningar kommer direkt in i systemet, vilket inneb\u00e4r att risken f\u00f6r fel \u00e4r mycket mindre. De \u00e4ldre unders\u00f6kningsmetoderna var beroende av att arbetstagaren var uppm\u00e4rksam f\u00f6r att kunna f\u00f6ra in varje detalj p\u00e5 r\u00e4tt s\u00e4tt. Detta ger utrymme f\u00f6r m\u00e5nga m\u00e4nskliga fel, s\u00e4rskilt eftersom det \u00e4r en s\u00e5 omst\u00e4ndlig process.<\/p>\n\n\n\n

Snabb unders\u00f6kning<\/h3>\n\n\n\n

Det fina med onlineunders\u00f6kningar \u00e4r att de kan anv\u00e4ndas n\u00e4r som helst. Tabeller och grafer kan anv\u00e4ndas f\u00f6r att visa upp data och de flesta unders\u00f6kningsverktyg p\u00e5 internet tillhandah\u00e5ller verktyg f\u00f6r tabulering och analys samt resurser f\u00f6r att g\u00f6ra tabeller vid behov.<\/p>\n\n\n\n

Enkel anv\u00e4ndning av deltagare<\/h3>\n\n\n\n

Det \u00e4r ett faktum att 90% av de m\u00e4nniskor som har tillg\u00e5ng till webben f\u00f6redrar att svara p\u00e5 enk\u00e4ter online, bortsett fr\u00e5n anv\u00e4ndningen av smarttelefoner. F\u00f6r deltagaren \u00e4r det mycket snabbare att svara p\u00e5 enk\u00e4ten online och den kan g\u00f6ras n\u00e4r som helst n\u00e4r det passar honom eller henne. Om deltagarna dessutom inte gillar n\u00e5gra av fr\u00e5gorna kan de helt enkelt hoppa \u00f6ver dem.<\/p>\n\n\n\n

\"tummen<\/figure>\n\n\n\n

Forskare kan enkelt anv\u00e4nda dem<\/h3>\n\n\n\n

Forskaren kan spara mycket tid genom att anv\u00e4nda onlineunders\u00f6kningar. Att ha omedelbar tillg\u00e5ng till v\u00e4rdefulla uppgifter kan vara mycket anv\u00e4ndbart f\u00f6r en forskare eftersom uppgifterna l\u00e4tt kan \u00f6verf\u00f6ras till specialiserad analytisk programvara eller till ett kalkylblad. Detta kan underl\u00e4tta utv\u00e4rderingen av uppgifterna och \u00e4ven hj\u00e4lpa forskaren.<\/p>\n\n\n\n

Bekv\u00e4mt att stilen<\/h3>\n\n\n\n

F\u00f6r ditt f\u00f6retags varum\u00e4rke och webbplats kan onlineunders\u00f6kningar enkelt anpassas till dem. F\u00f6retagets logotyper kan l\u00e4ggas till, och du kan ocks\u00e5 v\u00e4lja din egen layout och f\u00e4rger f\u00f6r enk\u00e4ten. Video, ljud och bilder kan ocks\u00e5 anv\u00e4ndas i enk\u00e4tfr\u00e5gorna. Det \u00e4r dock tillr\u00e5dligt att vara f\u00f6rsiktig, eftersom det kan f\u00f6rl\u00e4nga v\u00e4ntetiden mellan fr\u00e5gorna om man till\u00e4mpar f\u00f6r mycket, vilket g\u00f6r att de blir f\u00f6r l\u00e5ngsamma att ladda. M\u00e5nga m\u00e4nniskor anser att det \u00e4r ett stort avst\u00e4ngningsmoment och ett hinder att v\u00e4nta p\u00e5 n\u00e4sta fr\u00e5ga f\u00f6r l\u00e4nge.<\/p>\n\n\n\n

Mycket uppriktig<\/h3>\n\n\n\n

Marknadsunders\u00f6kare har noterat l\u00e4ngre och mer omfattande svar i onlineunders\u00f6kningar. Detta beror p\u00e5 att onlineanv\u00e4ndare k\u00e4nner sig s\u00e4krare i en s\u00e5dan anonym atmosf\u00e4r och d\u00e4rf\u00f6r \u00e4r de mer ben\u00e4gna att svara sanningsenligt.<\/p>\n\n\n\n

Mer exklusivt<\/h3>\n\n\n\n

Deltagarna i onlineunders\u00f6kningar kan f\u00f6rhandsgranskas f\u00f6r att eliminera dem som inte har den perfekta profilen f\u00f6r att delta i deras unders\u00f6kningar. P\u00e5 s\u00e5 s\u00e4tt kan du f\u00e5 bort de deltagare vars uppgifter inte kommer att vara till nytta.<\/p>\n\n\n\n

Mer m\u00e5ngsidig<\/h3>\n\n\n\n

Onlineunders\u00f6kningar kan enkelt anpassas till varje deltagare n\u00e4r de g\u00e5r igenom unders\u00f6kningen. Beroende p\u00e5 deltagarens svar p\u00e5 en tidigare fr\u00e5ga kan ordningen p\u00e5 fr\u00e5gorna \u00e4ndras eller s\u00e5 kan vissa fr\u00e5gor helt utel\u00e4mnas.<\/p>", "protected": false }, "excerpt": { "rendered": "

Om du \u00e4r f\u00f6retagare och precis har b\u00f6rjat, kan det vara klokt att allvarligt \u00f6verv\u00e4ga att genomf\u00f6ra onlineunders\u00f6kningar. De \u00e4r l\u00e4mpliga f\u00f6r marknadsunders\u00f6kningar eftersom de inte kostar lika mycket som vanliga pappersbaserade unders\u00f6kningar, \u00e4r snabbare att genomf\u00f6ra och ger m\u00f6jlighet till ett mycket st\u00f6rre urval av fr\u00e5gor. Nedan f\u00f6ljer en lista [...]<\/p>", "protected": false }, "author": 1, "featured_media": 119, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-118", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nF\u00f6rdelar med att anv\u00e4nda onlineunders\u00f6kningar - SurveyRock artiklar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/sv\/fordelar-med-onlineundersokningar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00f6rdelar med att anv\u00e4nda onlineunders\u00f6kningar - SurveyRock artiklar\" \/>\n<meta property=\"og:description\" content=\"Om du \u00e4r f\u00f6retagare och precis har b\u00f6rjat, kan det vara klokt att allvarligt \u00f6verv\u00e4ga att genomf\u00f6ra onlineunders\u00f6kningar. 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