{
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    "date": "2014-11-21T10:17:10",
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    "slug": "look-online-marketing-research",
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    "title": {
        "rendered": "En titt p\u00e5 forskning om marknadsf\u00f6ring p\u00e5 n\u00e4tet"
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        "rendered": "<p>Om du vill forts\u00e4tta att bedriva verksamhet m\u00e5ste du h\u00e5lla koll p\u00e5 vad dina kunder vill ha, och marknadsunders\u00f6kningar via internet \u00e4r ett bra s\u00e4tt att g\u00f6ra det. Om du tror att magk\u00e4nsla och gissningar \u00e4r ett b\u00e4ttre alternativ har du fel. Det \u00e4r d\u00e4rf\u00f6r som f\u00f6retags\u00e4gare och marknadsf\u00f6rare har \u00f6verg\u00e5tt till onlineunders\u00f6kningar f\u00f6r att samla in de uppgifter som beh\u00f6vs f\u00f6r att h\u00e5lla dem kvar i verksamheten. Dessa typer av unders\u00f6kningar kan anv\u00e4ndas f\u00f6r att f\u00e5 fram produktfeedback, k\u00f6pvanor, bed\u00f6ma marknadsf\u00f6ringsstorlekar, m\u00e4ta varum\u00e4rkesk\u00e4nnedom och mycket mer.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>HUR YRKESVERKSAMMA ANV\u00c4NDER UNDERS\u00d6KNINGAR P\u00c5 N\u00c4TET<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kontakta publiken<\/h3>\n\n\n\n<p>Om du vill f\u00e5 fram specifika uppgifter fr\u00e5n din m\u00e5lgrupp \u00e4r onlineunders\u00f6kningar definitivt det mest effektiva s\u00e4ttet att utf\u00f6ra denna uppgift - s\u00e5 l\u00e4nge du har perfekta marknadsprover f\u00f6r att leverera dina unders\u00f6kningar till. Du kanske m\u00e5ste bygga upp en lista eller s\u00e5 har du redan en, men att ha kontakter f\u00f6r att leverera unders\u00f6kningar till \u00e4r ett m\u00e5ste!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revidera produktpriss\u00e4ttning och attraktioner<\/h3>\n\n\n\n<p>Genom att ta emot kundfeedback fr\u00e5n din <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">onlineunders\u00f6kningar<\/a>Du kan bygga upp reflektioner som kommer att ge mer kundn\u00f6jdhet, produktf\u00f6rb\u00e4ttringar och i huvudsak f\u00f6rs\u00e4ljning. Om du vill ha optimal feedback m\u00e5ste du st\u00e4lla fr\u00e5gor som: Hur skulle du kunna g\u00f6ra v\u00e5r produkt b\u00e4ttre? Du kan ocks\u00e5 fr\u00e5ga kunderna vad de tycker om konkurrentens varor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Konstruera tekniker och f\u00f6rfaranden f\u00f6r sociala medier<\/h3>\n\n\n\n<p>Med hj\u00e4lp av onlineunders\u00f6kningar kommer du snabbt att f\u00f6rst\u00e5 hur viktigt det \u00e4r med sociala medier. Om du integrerar dem i din f\u00f6retagsmarknadsf\u00f6ring kommer du att f\u00e5 stor hj\u00e4lp med att f\u00f6rst\u00e5 vilka mediek\u00e4llor du b\u00f6r f\u00f6lja. Att f\u00e5 en \"retweet\" p\u00e5 Twitter eller en \"like\" p\u00e5 Facebook kan inte visa s\u00e5 mycket, men onlineunders\u00f6kningar hj\u00e4lper dig att f\u00f6rst\u00e5 \"varf\u00f6r\" och kan hj\u00e4lpa dig att f\u00e5 en ny id\u00e9 f\u00f6r din marknad. F\u00f6r att ta reda p\u00e5 om nuvarande kunder skulle vara intresserade av nyare produktfunktioner eller klassificeringar kan Twitter eller Facebook vara bra st\u00e4llen att m\u00e4ta nyfikenheten p\u00e5.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"endast unders\u00f6ker sociala medier\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Unders\u00f6ka och bed\u00f6ma en m\u00e5linriktad marknadsplats.<\/h3>\n\n\n\n<p>En av ditt f\u00f6retags st\u00f6rsta utgifter kan vara marknadsf\u00f6ring. Du b\u00f6r vara s\u00e4ker p\u00e5 att de marknadsf\u00f6ringsmetoder du \u00f6verv\u00e4ger kommer att ge den f\u00f6rv\u00e4ntade avkastningen innan du b\u00f6rjar l\u00e4gga ut pengar p\u00e5 nya kampanjer. Marknadsanalyser online hj\u00e4lper dig att unders\u00f6ka de b\u00e4sta produktpriserna, idealiska platser f\u00f6r butiker och den m\u00f6jliga storleken p\u00e5 den marknad du befinner dig p\u00e5. Att m\u00e4ta marknaden innan du g\u00e5r in p\u00e5 den \u00e4r alltid det b\u00e4sta s\u00e4ttet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e4r dig de b\u00e4sta platserna f\u00f6r att n\u00e5 kunder<\/h3>\n\n\n\n<p>Beh\u00f6ver du s\u00e4rskilja m\u00f6jliga kunder p\u00e5 en ny plats? Anv\u00e4nd dessa unders\u00f6kningar f\u00f6r att fr\u00e5ga potentiella k\u00f6pare om deras \u00e5lder, k\u00f6n, inkomst, l\u00e4ge, var de handlar, hobbyer, hur m\u00e5nga barn de har eller n\u00e5got annat. P\u00e5 s\u00e5 s\u00e4tt kan du ta reda p\u00e5 var din m\u00e5lgrupp \u00e4r mest trolig och hur du ska rikta dig till dem!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marknadsavdelning<\/h3>\n\n\n\n<p>Om du beh\u00f6ver mer vikt till din f\u00f6rdel kan du b\u00f6rja \u00f6verv\u00e4ga segmentering av kundmarknaden. Detta inneb\u00e4r i huvudsak att du fokuserar p\u00e5 mindre konsumentgrupper som delar samma egenskaper, t.ex. geografi, produktanv\u00e4ndning, demografi eller livsstil. En onlineunders\u00f6kning \u00e4r det perfekta s\u00e4ttet att samla in all denna n\u00f6dv\u00e4ndiga information genom att identifiera de olika divisionerna och vad de s\u00f6ker i en produkt eller tj\u00e4nst.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00e4lj den b\u00e4sta strategin att anv\u00e4nda<\/h3>\n\n\n\n<p>Skulle din kundkrets vara mer mottaglig f\u00f6r en skylt p\u00e5 motorv\u00e4gen eller en banner p\u00e5 n\u00e4tet? Om du vill experimentera med ett nytt reklamformat kan onlineunders\u00f6kningar hj\u00e4lpa dig att dra en slutsats om vilka medier som \u00e4r mest effektiva f\u00f6r att n\u00e5 din m\u00e5lgrupp.<\/p>",
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