{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/sv\/marknadsundersokningar-hjalper-till-att-forsta-kunderna\/", "title": { "rendered": "Hur hj\u00e4lper marknadsunders\u00f6kningar dig att f\u00f6rst\u00e5 dina kunder?" }, "content": { "rendered": "

Marknadsunders\u00f6kningar \u00e4r den mest effektiva och ofta anv\u00e4nda metoden f\u00f6r att f\u00e5 fram marknadsinformation f\u00f6r organisationer. Unders\u00f6kningar g\u00f6r det m\u00f6jligt f\u00f6r ditt f\u00f6retag att f\u00f6rst\u00e5 dina marknader, klienter och kunder. De g\u00f6r det ocks\u00e5 m\u00f6jligt f\u00f6r dig att utforma och genomf\u00f6ra marknadsf\u00f6ringsstrategier f\u00f6r att inte bara beh\u00e5lla ditt marknadsnamn och dina marknadsandelar, utan ocks\u00e5 f\u00f6r att ta dig in p\u00e5 nya marknader och till och med skapa din egen marknad (genom att skapa efterfr\u00e5gan p\u00e5 dina produkter och tj\u00e4nster).<\/p>\n\n\n\n\n\n\n\n

\"Unders\u00f6kning<\/figure><\/div>\n\n\n\n

I och med de sociala mediernas tillv\u00e4xt och den \u00f6kande globaliseringen kommer du att vara p\u00e5 f\u00f6rlorarsidan om du inte uppdaterar din organisation med h\u00e4nsyn till de senaste tekniska uppdateringarna och f\u00f6r\u00e4ndringarna. Eftersom fler och fler m\u00e4nniskor blir tekniskt kunniga \u00e4r det viktigt att din organisation n\u00e5r ut till dem p\u00e5 en personlig niv\u00e5. P\u00e5 s\u00e5 s\u00e4tt kan ni f\u00f6rst\u00e5 dem b\u00e4ttre och hj\u00e4lpa er att anpassa er organisation till deras behov.<\/p>\n\n\n\n

Marknadsunders\u00f6kningar online ger dig m\u00f6jlighet att l\u00e4ra k\u00e4nna dina kunder b\u00e4ttre. H\u00e4r \u00e4r hur marknadsunders\u00f6kningar p\u00e5 n\u00e4tet gynnar dig:<\/p>\n\n\n\n

Vet vad de vill ha<\/h3>\n\n\n\n

L\u00e5t oss s\u00e4ga att du planerar att leverera frysta kycklingar, men att din m\u00e5lgrupp och dina kunder alla \u00e4r veganer. Vad g\u00f6r du nu? Det hj\u00e4lper att genomf\u00f6ra marknadsunders\u00f6kningar online innan produkten utformas och lanseras. Det hj\u00e4lper dig att identifiera dina kunder och deras preferenser i f\u00f6rv\u00e4g. Din produkt, som utformas p\u00e5 detta s\u00e4tt, kommer att vara b\u00e4ttre anpassad f\u00f6r att passa kundernas behov.<\/p>\n\n\n\n

De flesta av dina kunder \u00e4r dessutom datorvana och f\u00f6redrar f\u00f6rmodligen att svara p\u00e5 enk\u00e4ter online framf\u00f6r muntliga eller tryckta enk\u00e4ter.<\/p>\n\n\n\n

L\u00e4tt att svara<\/h3>\n\n\n\n

F\u00f6rest\u00e4ll dig att du skickar ett tryckt fr\u00e5geformul\u00e4r till dina kunder och sedan f\u00e5r det obesvarat tillbaka. Om du tycker att detta \u00e4r irriterande, t\u00e4nk d\u00e5 hur irriterande det m\u00e5ste vara f\u00f6r dina kunder att ta fram en penna, besvara dina fr\u00e5gor och skriva f\u00f6rslag med sina egna h\u00e4nder! Jag menar, vem g\u00f6r det l\u00e4ngre? T\u00e4nk p\u00e5 hur irriterande det m\u00e5ste l\u00e5ta n\u00e4r ditt fr\u00e5geformul\u00e4r b\u00f6rjar med \"Har du n\u00e5gonsin anv\u00e4nt v\u00e5r produkt? Om ja, g\u00e5 vidare till n\u00e4sta fr\u00e5ga\". Och kunden svarar med ett \"Nej, det har jag inte!\".<\/p>\n\n\n\n

I dagens elektroniska v\u00e4rld kommer dessa metoder aldrig att ge n\u00e5gra positiva resultat. Onlineunders\u00f6kningar kan distribueras till dina kunder, som kan besvara dem n\u00e4r som helst n\u00e4r det passar dem. De beh\u00f6ver enkla alternativ f\u00f6r att v\u00e4lja genom att r\u00f6ra vid telefonen och svara p\u00e5 skriftliga fr\u00e5gor med hj\u00e4lp av tangentbordet. Detta garanterar att alla fr\u00e5geformul\u00e4r returneras ifyllda f\u00f6r att ge dig djupg\u00e5ende kunskap om deras \u00f6nskem\u00e5l och behov, utan att du beh\u00f6ver g\u00f6ra andra bed\u00f6mningar.<\/p>\n\n\n\n

Minska m\u00e4nskliga fel<\/h3>\n\n\n\n

Fr\u00e5geformul\u00e4r offline \u00e4r mycket k\u00e4nsligare f\u00f6r m\u00e4nskliga fel. De svar som registreras \u00e4r beroende av unders\u00f6karens uppm\u00e4rksamhet och koncentrationsf\u00f6rm\u00e5ga, vilket begr\u00e4nsar deras trov\u00e4rdighet n\u00e4r det g\u00e4ller att fastst\u00e4lla kund- och marknadstrender.<\/p>\n\n\n\n

Marknadsunders\u00f6kningar online skickar kundfeedback direkt till programvaran, utan att g\u00e5 via en tredje del. Detta m\u00f6jligg\u00f6r direkt kommunikation mellan dig och dina kunder. Det hj\u00e4lper dig ocks\u00e5 att f\u00e5 l\u00e4mplig feedback direkt, utan att bombardera dina kunder med papper och blanketter.<\/p>\n\n\n\n

Om du vill veta mer om f\u00f6rdelarna med marknadsunders\u00f6kningar online och hur de hj\u00e4lper dig att f\u00f6rst\u00e5 dina kunder b\u00e4ttre kan du bes\u00f6ka v\u00e5r sida med funktioner<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Marknadsunders\u00f6kningar \u00e4r den mest effektiva och ofta anv\u00e4nda metoden f\u00f6r att f\u00e5 fram marknadsinformation f\u00f6r organisationer. Unders\u00f6kningar g\u00f6r det m\u00f6jligt f\u00f6r ditt f\u00f6retag att f\u00f6rst\u00e5 dina marknader, klienter och kunder. 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