{ "id": 649, "date": "2015-12-26T14:46:07", "date_gmt": "2015-12-26T13:46:07", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=649" }, "modified": "2020-10-19T18:15:51", "modified_gmt": "2020-10-19T16:15:51", "slug": "how-many-people-do-i-survey", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/cum-si-fac-oamenii-sondaj\/", "title": { "rendered": "C\u00e2te persoane trebuie s\u0103 chestionez?" }, "content": { "rendered": "

Aceasta este o \u00eentrebare foarte frecvent\u0103 pe care oamenii o pun \u00eenainte de a trimite un sondaj. Pute\u021bi urma ace\u0219ti pa\u0219i \u0219i tabelul de mai jos pentru a determina c\u00e2te persoane trebuie s\u0103 intervieva\u021bi pentru a ob\u021bine rezultate care s\u0103 reflecte popula\u021bia \u021bint\u0103 c\u00e2t mai exact posibil.<\/p>\n\n\n\n

\"C\u00e2t<\/figure><\/div>\n\n\n\n\n\n\n\n

Identifica\u021bi dimensiunea popula\u021biei \u021bint\u0103<\/strong><\/h3>\n\n\n\n

Dac\u0103 \u00eentregul dvs. public \u021bint\u0103 este de 2.000 de persoane sau mai pu\u021bin, trimite\u021bi la c\u00e2t mai multe dintre acestea. Dac\u0103 popula\u021bia \u021bint\u0103 este de cel pu\u021bin 2.000 de persoane, lua\u021bi \u00een considerare posibilitatea de a trimite c\u0103tre un subset. Utiliza\u021bi informa\u021biile de mai jos pentru a identifica de c\u00e2te r\u0103spunsuri ave\u021bi nevoie.<\/p>\n\n\n\n

Determina\u021bi acurate\u021bea de care ve\u021bi avea nevoie<\/strong><\/h3>\n\n\n\n

A\u021bi auzit o cifr\u0103 \"plus sau minus\" raportat\u0103 \u00eempreun\u0103 cu sondajele. Aceast\u0103 marj\u0103 de eroare, sau interval de \u00eencredere, indic\u0103 acurate\u021bea datelor. Dac\u0103 rezultatul unui sondaj este de 60% cu o marj\u0103 de eroare de 5%, \u00eenseamn\u0103 c\u0103 valoarea real\u0103 se afl\u0103 undeva \u00eentre 55% \u0219i 65%. Nivelul de \u00eencredere este urm\u0103toarea m\u0103sur\u0103 care va avea un impact asupra num\u0103rului de responden\u021bi de care ave\u021bi nevoie. Acesta m\u0103soar\u0103 certitudinea c\u0103 rezultatele sondajului se \u00eencadreaz\u0103 \u00een marja de eroare. Majoritatea cercet\u0103torilor utilizeaz\u0103 un nivel de \u00eencredere de 95%. Atunci c\u00e2nd pune\u021bi \u00eempreun\u0103 nivelul de \u00eencredere \u0219i intervalul de \u00eencredere, pute\u021bi spune c\u0103 sunte\u021bi 95% sigur c\u0103 rezultatele sondajului se \u00eencadreaz\u0103 \u00een marja de eroare (\u00eentre 55% \u0219i 65% \u00een exemplul de mai sus). Cu c\u00e2t este mai larg intervalul de \u00eencredere pe care sunte\u021bi dispus s\u0103 \u00eel accepta\u021bi, cu at\u00e2t mai sigur pute\u021bi fi c\u0103 r\u0103spunsurile \u00eentregii popula\u021bii s-ar afla \u00een acest interval.<\/p>\n\n\n\n

Estima\u021bi num\u0103rul de sondaje completate de care ave\u021bi nevoie<\/strong><\/h3>\n\n\n\n

Tabelul de mai jos v\u0103 permite s\u0103 estima\u021bi num\u0103rul de complet\u0103ri de care ave\u021bi nevoie atunci c\u00e2nd utiliza\u021bi un nivel de \u00eencredere 95%. Selecta\u021bi popula\u021bia \u021bint\u0103 aproximativ\u0103 \u0219i alege\u021bi marja de eroare.<\/p>\n\n\n\n

Re\u021bine\u021bi c\u0103, odat\u0103 ce popula\u021bia dep\u0103\u0219e\u0219te 10 000 de persoane, num\u0103rul de responden\u021bi suplimentari necesari cre\u0219te destul de lent.<\/p>\n\n\n\n

\"Graficul_e\u0219antionului<\/figure><\/div>\n\n\n\n

Dac\u0103 exist\u0103 un segment al publicului \u021bint\u0103 pe care dori\u021bi s\u0103 \u00eel analiza\u021bi - cum ar fi companiile de o anumit\u0103 m\u0103rime pentru satisfac\u021bia clien\u021bilor - urm\u0103ri\u021bi un minim de 75 de responden\u021bi din acel grup. De exemplu, dac\u0103 \u0219ti\u021bi c\u0103 societ\u0103\u021bile mari reprezint\u0103 40% din totalul clien\u021bilor dumneavoastr\u0103, atunci ve\u021bi avea nevoie de aproximativ 200 de responden\u021bi la sondaj pentru a ob\u021bine 75 de societ\u0103\u021bi mari. Dac\u0103 nu pl\u0103nuia\u021bi s\u0103 chestiona\u021bi cel pu\u021bin 200 de persoane, pe baza graficului de mai sus, va trebui s\u0103 m\u0103ri\u021bi num\u0103rul de complet\u0103ri pentru a analiza companiile mari.<\/p>\n\n\n\n

Trimite\u021bi sondajul<\/strong><\/h3>\n\n\n\n

Nu uita\u021bi c\u0103 a\u021bi stabilit num\u0103rul de complet\u0103ri de care ave\u021bi nevoie. Pentru a estima num\u0103rul de invita\u021bii la sondaj pe care trebuie s\u0103 le trimite\u021bi, \u00eemp\u0103r\u021bi\u021bi num\u0103rul de r\u0103spunsuri de care ave\u021bi nevoie la rata de r\u0103spuns estimat\u0103. Ratele de r\u0103spuns la sondaj variaz\u0103 \u00een func\u021bie de rela\u021bia dvs. cu destinatarii sondajului, de lungimea sondajului, de subiect etc.<\/p>\n\n\n\n

Pute\u021bi g\u0103si mai multe informa\u021bii despre rata de r\u0103spuns \u0219i sfaturi pentru a o \u00eembun\u0103t\u0103\u021bi pe a dvs. \u00een post\u0103rile Care este rata de r\u0103spuns tipic\u0103 pentru un sondaj?<\/a> \u0219i 12 Sfaturi pentru a v\u0103 ajuta s\u0103 cre\u0219te\u021bi rata de r\u0103spuns la sondaje<\/a><\/p>", "protected": false }, "excerpt": { "rendered": "

Aceasta este o \u00eentrebare foarte frecvent\u0103 pe care oamenii o pun \u00eenainte de a trimite un sondaj. Pute\u021bi urma ace\u0219ti pa\u0219i \u0219i tabelul de mai jos pentru a determina c\u00e2te persoane trebuie s\u0103 intervieva\u021bi pentru a ob\u021bine rezultate care s\u0103 reflecte popula\u021bia \u021bint\u0103 c\u00e2t mai exact posibil.<\/p>", "protected": false }, "author": 3, "featured_media": 653, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 78, 35 ], "class_list": [ "post-649", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-survey-sample", "tag-survey-tips" ], "yoast_head": "\nC\u00e2te persoane trebuie s\u0103 chestionez? | SurveyRock<\/title>\n<meta name=\"description\" content=\"Afla\u021bi cum s\u0103 determina\u021bi c\u00e2te persoane trebuie s\u0103 sonda\u021bi pentru a ob\u021bine rezultate care s\u0103 reflecte popula\u021bia \u021bint\u0103 c\u00e2t mai exact posibil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/ro\/\u043a\u0430\u043a-\u043b\u044e\u0434\u0438-\u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442-\u043e\u043f\u0440\u043e\u0441\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e2te persoane trebuie s\u0103 chestionez? 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