{ "id": 56, "date": "2014-10-28T16:44:27", "date_gmt": "2014-10-28T16:44:27", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=56" }, "modified": "2015-03-20T07:16:28", "modified_gmt": "2015-03-20T06:16:28", "slug": "tips-market-small-business-affordably", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/sfaturi-market-marketing-intreprinderi-mici-in-mod-accesibil\/", "title": { "rendered": "Sfaturi despre cum s\u0103 faci marketing pentru afaceri mici la pre\u021buri accesibile" }, "content": { "rendered": "

Orice campanie de marketing \u00ee\u0219i poate pune amprenta asupra resurselor afacerii dumneavoastr\u0103, dar afacerea dumneavoastr\u0103 are nevoie de dumneavoastr\u0103 pentru a face publicitate \u0219i a r\u0103sp\u00e2ndi vestea. Marketingul pentru \u00eentreprinderile mici este esen\u021bial pentru a cre\u0219te. Nu v\u0103 pute\u021bi permite s\u0103 fi\u021bi mul\u021bumit - \u0219ti\u021bi c\u0103 nici concuren\u021bii dvs. nu sunt.\u00a0 Acesta este momentul \u00een care tu, ca antreprenor, ar trebui s\u0103 \u00eencepi s\u0103 g\u00e2nde\u0219ti \u00een afara cutiei.<\/p>\n

F\u0103-\u021bi temele \u00eenainte de a atrage noi clien\u021bi<\/h3>\n

\u00cencepe\u021bi prin a discuta cu clien\u021bii dvs. existen\u021bi. \u00cen loc s\u0103 cheltui\u021bi mii de dolari pe o campanie de atragere de noi persoane, pute\u021bi \u00eencepe prin a ac\u021biona pe baza bog\u0103\u021biei de oportunit\u0103\u021bi care sunt disponibile cu clien\u021bii dvs. existen\u021bi. Primul dvs. obiectiv este s\u0103 evalua\u021bi percep\u021bia celor care au \u00eencercat deja produsul sau serviciul dvs. Pentru a face fa\u021b\u0103 acestui lucru, alege\u021bi c\u00e2\u021biva dintre clien\u021bii dvs. \u0219i intervieva\u021bi-i (sau trimite\u021bi-le un sondaj). Pute\u021bi chiar s\u0103 cere\u021bi unei ter\u021be p\u0103r\u021bi s\u0103 o fac\u0103, \u00een acest fel clien\u021bii ar putea fi mai deschi\u0219i dac\u0103 nu se tem s\u0103 nu v\u0103 r\u0103neasc\u0103 sentimentele.<\/p>\n

Acum, odat\u0103 ce ave\u021bi o persoan\u0103 dispus\u0103 s\u0103 participe la interviu, urm\u0103torul pas este s\u0103 pune\u021bi \u00eentreb\u0103ri importante \u0219i s\u0103 p\u0103stra\u021bi interviul scurt. Nu dori\u021bi s\u0103 v\u0103 v\u0103 plictisi\u021bi sau s\u0103 v\u0103 \u00eenerva\u021bi clien\u021bii existen\u021bi.<\/p>\n

\u00centreb\u0103rile ar trebui s\u0103 fie fie ceva de genul: 1) ce provoc\u0103ri a\u021bi \u00eencercat s\u0103 rezolva\u021bi atunci c\u00e2nd a\u021bi ales produsul nostru? b) c\u00e2t de esen\u021biale au fost produsele companiilor noastre \u00een rezolvarea problemelor dvs. c) dup\u0103 ce a\u021bi \u00eencercat produsul, ce alt produs sau serviciu a\u021bi dori s\u0103 vindem \u00eempreun\u0103 cu cel(e) existent(e)?<\/p>\n

\u00cen continuare, dup\u0103 ce a\u021bi adunat toate interviurile, pute\u021bi utiliza aceste date pentru a c\u0103uta tendin\u021be \u0219i teme. Nu uita\u021bi s\u0103 trimite\u021bi o not\u0103 de mul\u021bumire fiec\u0103rui client care a participat; nu numai c\u0103 se vor sim\u021bi aprecia\u021bi, dar pute\u021bi folosi acest lucru ca pe o alt\u0103 oportunitate de a v\u0103 spori recunoa\u0219terea m\u0103rcii. Partea important\u0103 este s\u0103 v\u0103 uita\u021bi \u00een ceea ce ave\u021bi. \u00cenv\u0103\u021ba\u021bi din datele pe care le ave\u021bi la \u00eendem\u00e2n\u0103 \u0219i aplica\u021bi-le la afacerea dumneavoastr\u0103.<\/p>\n

Folose\u0219te-\u021bi imagina\u021bia<\/h3>\n

Campaniile de marketing nu trebuie s\u0103 fie explozii grafice costisitoare; pute\u021bi concepe cu u\u0219urin\u021b\u0103 o care s\u0103 se potriveasc\u0103 bugetul dumneavoastr\u0103. Poate fi la fel de mic\u0103 precum sau carte po\u0219tal\u0103. \u00cencerca\u021bi s\u0103 veni\u021bi cu ceva diferit \u0219i nu ezita\u021bi s\u0103 verifica\u021bi ce fac concuren\u021bii dumneavoastr\u0103. De asemenea, poate fi util s\u0103 v\u0103 uita\u021bi la modul \u00een care companiile din alte industrii fac lucrurile. S-ar putea s\u0103 vin\u0103i\u021bi cu ni\u0219te idei inedite.<\/p>\n

Nu este at\u00e2t de jos pe c\u00e2t crede\u021bi<\/h3>\n

Publicitatea poate p\u0103rea scump\u0103, dar \u00een zilele noastre exist\u0103 din ce \u00een ce mai multe firme de PR care sunt disponibile pentru un pre\u021b foarte mic \u0219i, datorit\u0103 internetului, este u\u0219or s\u0103 faci cump\u0103r\u0103turi la pre\u021b. Aceste firme sunt specializate \u00een a concepe ceva, oric\u00e2t de mic, care va capta cu siguran\u021b\u0103 interesul publicului.<\/p>\n

\u00cencepe\u021bi cu marketingul prin e-mail. Este flexibil, eficient din punct de vedere al costurilor, u\u0219or de m\u0103surat \u0219i foarte eficient. Ajut\u0103 la atragerea traficului c\u0103tre site-ul dvs. web \u0219i la atingerea unui public mai larg. De fapt, marketingul prin e-mail v\u0103 permite nu numai s\u0103 v\u0103 comercializa\u021bi serviciile, ci \u0219i s\u0103 v\u0103 ajuta\u021bi s\u0103 v\u0103 stabili\u021bi brandul. Este o form\u0103 eficient\u0103 de comunicare; pute\u021bi chiar anun\u021ba lans\u0103ri de produse cu ajutorul acestuia.<\/p>\n

Op\u021biunile sunt nenum\u0103rate, dar trebuie s\u0103 v\u0103 face\u021bi temele, s\u0103 v\u0103 g\u00e2ndi\u021bi bine \u0219i s\u0103 elabora\u021bi un mesaj adecvat, care s\u0103 fie eficient \u0219i adecvat \u0219i care s\u0103 fie \u00een concordan\u021b\u0103 cu obiectivele dumneavoastr\u0103 de marketing.<\/p>\n

\u00centr-o postare ulterioar\u0103 pe blog vom analiza modul \u00een care social media poate fi folosit\u0103 ca un instrument de marketing suplimentar.<\/p>", "protected": false }, "excerpt": { "rendered": "

Orice campanie de marketing \u00ee\u0219i poate pune amprenta asupra resurselor afacerii dumneavoastr\u0103, dar afacerea dumneavoastr\u0103 are nevoie de dumneavoastr\u0103 pentru a face publicitate \u0219i a r\u0103sp\u00e2ndi vestea. Marketingul pentru \u00eentreprinderile mici este esen\u021bial pentru a cre\u0219te. Nu v\u0103 pute\u021bi permite s\u0103 fi\u021bi mul\u021bumit - \u0219ti\u021bi c\u0103 nici concuren\u021bii dvs. nu sunt.<\/p>", "protected": false }, "author": 1, "featured_media": 0, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 53, 54, 14, 52, 13 ], "class_list": [ "post-56", "post", "type-post", "status-publish", "format-standard", "hentry", "category-marketing", "tag-customer-surveys", "tag-email-marketing", "tag-marketing", "tag-smal-business", "tag-small-business" ], "yoast_head": "\nPia\u021b\u0103 de pia\u021b\u0103 dvs. de afaceri mici la pre\u021buri accesibile<\/title>\n<meta name=\"description\" content=\"Marketingul pentru \u00eentreprinderile mici este esen\u021bial pentru a cre\u0219te. 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