{ "id": 524, "date": "2015-09-22T17:36:43", "date_gmt": "2015-09-22T15:36:43", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=524" }, "modified": "2020-10-19T17:46:03", "modified_gmt": "2020-10-19T15:46:03", "slug": "14-things-you-must-know-about-your-customers-and-prospects", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/14-lucruri-pe-care-trebuie-sa-le-stii-despre-clientii-si-potentialii-tai-clienti\/", "title": { "rendered": "14 lucruri pe care trebuie s\u0103 le \u0219tii despre clien\u021bii \u0219i poten\u021bialii t\u0103i clien\u021bi" }, "content": { "rendered": "
\"14_Customer_Survey\"<\/a><\/figure><\/div>\n\n\n\n

Infusionsoft a alc\u0103tuit o list\u0103 util\u0103 de 7 lucruri pe care trebuie s\u0103 le \u0219tii despre clien\u021bii t\u0103i:<\/p>\n\n\n\n

1. Numele lor<\/strong>. Nimic nu vorbe\u0219te mai repede despre o persoan\u0103 dec\u00e2t prenumele ei. Folosi\u021bi-l pentru a v\u0103 construi rela\u021bia cu clientul dumneavoastr\u0103.<\/p>\n\n\n\n\n\n\n\n

2. Ce au cump\u0103rat<\/strong>. Dac\u0103 \u0219ti\u021bi ce au cump\u0103rat clien\u021bii dvs. \u00een trecut, ave\u021bi o idee bun\u0103 despre ce vor cump\u0103ra din nou. (\u0218i nu ve\u021bi pierde timpul promov\u00e2nd produse care prezint\u0103 un interes sc\u0103zut sau deloc).<\/p>\n\n\n\n

3. C\u00e2t de des cump\u0103r\u0103<\/strong>. Persoanele care cump\u0103r\u0103 rar de la dvs. pot avea nevoie de o \u00eencurajare suplimentar\u0103... mai mult marketing. \u00cen schimb, clien\u021bii constan\u021bi nu au nevoie de argumente de v\u00e2nzare suplimentare, dar ar putea beneficia de un buletin informativ sau de un cupon.<\/p>\n\n\n\n

4. C\u00e2t de mult cheltuiesc (\u00een medie)<\/strong>. De ce s\u0103 pierzi timp pre\u021bios pentru a prezenta clien\u021bilor produse pe care nu \u0219i le pot permite? S-ar putea s\u0103 v\u0103 st\u00e2njeni\u021bi clientul, s\u0103 v\u0103 ar\u0103ta\u021bi lipsa de interes personal \u0219i s\u0103 \u00eei face\u021bi pe clien\u021bi s\u0103 \u00ee\u0219i piard\u0103 interesul.<\/p>\n\n\n\n

5. Ultima dat\u0103 c\u00e2nd au cump\u0103rat<\/strong>. A\u021bi pierdut un client f\u0103r\u0103 s\u0103 \u0219ti\u021bi? Cine este \u00eenc\u0103 fidel? Cine s-a r\u0103t\u0103cit (\u0219i trebuie adus \u00eenapoi)?<\/p>\n\n\n\n

6. Fiecare interac\u021biune pe care a\u021bi avut-o cu ei<\/strong>. Documenta\u021bia este important\u0103 din motive evidente. Dar faptul de a putea \"rememora\" conversa\u021biile anterioare \u00eel va face pe clientul dumneavoastr\u0103 s\u0103 se simt\u0103 important \u0219i apreciat.<\/p>\n\n\n\n

7. Cum se simt ei despre afacerea dvs.<\/strong>. Feedback-ul de la clien\u021bii dumneavoastr\u0103 este cel mai bun mod de a v\u0103 \u00eembun\u0103t\u0103\u021bi produsele\/serviciile, de a satisface nevoile clien\u021bilor dumneavoastr\u0103 \u0219i de a atrage mai mul\u021bi clien\u021bi.<\/p>\n\n\n\n

Num\u0103rul 7 de pe lista lor nu a venit ca o surpriz\u0103; trimiterea de sondaje de opinie este o modalitate excelent\u0103 de a ob\u021bine feedback-ul de care aveam nevoie. Pentru a afla mai multe despre sondajele clien\u021bilor, consulta\u021bi pagina noastr\u0103 C\u00e2nd s\u0103 efectua\u021bi sondaje de opinie pentru clien\u021bi<\/a> \u0219i Zece motive pentru a trimite sondaje de opinie clien\u021bi<\/a> posturi.<\/p>\n\n\n\n

De asemenea, Infusionsoft a pus la dispozi\u021bie 7 lucruri pe care trebuie neap\u0103rat s\u0103 le \u0219tii despre poten\u021bialii t\u0103i clien\u021bi, toate acestea put\u00e2nd fi compilate cu u\u0219urin\u021b\u0103 cu ajutorul unui simplu sondaj online pentru clien\u021bi:<\/p>\n\n\n\n

1. V\u00e2rsta<\/strong>. Tot ceea ce spune\u021bi \u0219i scrie\u021bi, inclusiv argoul, aluziile, dificultatea cuvintelor \u0219i subiectele ar trebui s\u0103 fie adaptate pentru a corespunde v\u00e2rstei.<\/p>\n\n\n\n

2. Sex<\/strong>. \u00cen ciuda rolurilor duale pe care b\u0103rba\u021bii \u0219i femeile tind s\u0103 le \u00eendeplineasc\u0103, majoritatea persoanelor pot fi segmentate (\u0219i v\u00e2ndute) pe baza intereselor sau nevoilor specifice de gen.<\/p>\n\n\n\n

3. Loca\u021bie<\/strong>. Valorile \u0219i cultura tind s\u0103 varieze \u00een func\u021bie de caracteristicile demografice. \u00cen\u021belegerea clar\u0103 a diferen\u021belor regionale v\u0103 va \u00eembun\u0103t\u0103\u021bi mesajele vizate.<\/p>\n\n\n\n

4. Nivelul de educa\u021bie<\/strong>. La fel ca \u0219i \u00een cazul v\u00e2rstei, nivelul de educa\u021bie ar trebui s\u0103 determine modul \u00een care v\u0103 adresa\u021bi clien\u021bilor poten\u021biali \u0219i ce beneficii vor g\u0103si ace\u0219tia \u00een produsul sau serviciul dumneavoastr\u0103.<\/p>\n\n\n\n

5. Venituri<\/strong>. Nevoile \u0219i dorin\u021bele de la o clas\u0103 social\u0103 la \u00eenalt\u0103 ar trebui s\u0103 fie un ghid pentru tipurile de produse \u0219i servicii pe care ar trebui s\u0103 le vinde\u021bi.<\/p>\n\n\n\n

6. Starea civil\u0103<\/strong>. Valorile, nevoile \u0219i dorin\u021bele persoanelor c\u0103s\u0103torite difer\u0103 foarte mult de cele ale persoanelor nec\u0103s\u0103torite. Comercializarea mesajelor familiale c\u0103tre persoanele nec\u0103s\u0103torite (\u0219i viceversa) v\u0103 poate face fa\u021b\u0103 s\u0103 pierde\u021bi afacerea.<\/p>\n\n\n\n

7. Ce \u00eei \u021bine treji noaptea<\/strong>. Aceasta este cea mai important\u0103. Trebuie s\u0103 cunoa\u0219te\u021bi temerile, grijile, preocup\u0103rile, emo\u021biile, speran\u021bele \u0219i visele prospectului dumneavoastr\u0103. Atunci c\u00e2nd cuno\u0219ti conversa\u021bia din capul prospectului t\u0103u, po\u021bi intra \u00een ea, po\u021bi vorbi cu el \u0219i po\u021bi construi o rela\u021bie care s\u0103 duc\u0103 la un client.<\/p>\n\n\n\n

\u00cen cazul pontului interesant cu num\u0103rul 7, \"Ce \u00eei \u021bine \u021bine treji noaptea?\", nici nu ne putem imagina poten\u021bialele r\u0103spunsuri la o astfel de \u00eentrebare. Atunci c\u00e2nd compune\u021bi \u00eentreb\u0103ri de sondaj similare, ar trebui s\u0103 enumera\u021bi c\u00e2teva op\u021biuni de r\u0103spuns (finan\u021be, familie, s\u0103n\u0103tate etc...) \u0219i s\u0103 oferi\u021bi op\u021biunea \"selecta\u021bi toate cele care se aplic\u0103\", precum \u0219i o op\u021biune \"altele\". Atunci c\u00e2nd include\u021bi o op\u021biune \"altele\", pute\u021bi colecta r\u0103spunsuri deschise pentru a ob\u021bine informa\u021bii suplimentare despre clien\u021bii dumneavoastr\u0103. Cel mai probabil, ace\u0219tia vor \u00eemp\u0103rt\u0103\u0219i r\u0103spunsuri la care nici m\u0103car nu v-a\u021bi g\u00e2ndit.<\/p>", "protected": false }, "excerpt": { "rendered": "

Infusionsoft a alc\u0103tuit o list\u0103 util\u0103 de 7 lucruri pe care trebuie s\u0103 le \u0219tii despre clien\u021bii t\u0103i: 1. Numele lor. Nimic nu vorbe\u0219te mai repede despre un individ dec\u00e2t prenumele sale. Folosi\u021bi-l pentru a v\u0103 construi rela\u021bia cu clientul dvs.<\/p>", "protected": false }, "author": 3, "featured_media": 529, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 59, 45, 28, 53, 35 ], "class_list": [ "post-524", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-satisfaction", "tag-customer-satisfaction-survey", "tag-customer-survey", "tag-customer-surveys", "tag-survey-tips" ], "yoast_head": "\n14 lucruri pe care trebuie s\u0103 le \u0219ti\u021bi despre clien\u021bii \u0219i poten\u021bialii dvs. clien\u021bi | SurveyRock<\/title>\n<meta name=\"description\" content=\"Afla\u021bi ce trebuie s\u0103 \u0219ti\u021bi despre clien\u021bii \u0219i poten\u021bialii clien\u021bi \u0219i cum v\u0103 pot ajuta sondajele online s\u0103 ob\u021bine\u021bi informa\u021biile de 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