{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/construirea-unei-bucle-de-feedback-in-planul-tactic-de-afaceri\/", "title": { "rendered": "Construirea unei bucle de feedback \u00een planul tactic de afaceri" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Oamenii de afaceri pricepu\u021bi descoper\u0103 c\u0103 pentru a fi agili pe pia\u021b\u0103 trebuie s\u0103 construiasc\u0103 o bucl\u0103 continu\u0103 de feedback \u00een mai multe locuri din planul lor tactic de afaceri.<\/p>\n\n\n\n

SondajRock<\/a> ofer\u0103 c\u00e2teva dintre modalit\u0103\u021bile prin care sondajele pot \u00eembun\u0103t\u0103\u021bi eficien\u021ba, eficacitatea \u0219i profitabilitatea afacerii dumneavoastr\u0103:

<\/strong><\/p>\n\n\n\n

Ob\u021bine\u021bi feedback-ul clien\u021bilor<\/strong><\/h3>\n\n\n\n\n\n\n\n

Una dintre cele mai populare utiliz\u0103ri ale sondajelor este aceea de a servi drept etalon pentru satisfac\u021bia clien\u021bilor<\/a>. Sondajele anuale, semestriale sau trimestriale servesc drept barometru al s\u0103n\u0103t\u0103\u021bii afacerii dumneavoastr\u0103 \u0219i v\u0103 permit s\u0103 v\u0103 monitoriza\u021bi performan\u021ba \u00een timp. \u00cen plus, multe \u00eentreprinderi trimit sondaje de satisfac\u021bie dup\u0103 fiecare tranzac\u021bie cu clien\u021bii, folosind sondajul ca o modalitate de a evalua eficien\u021ba angaja\u021bilor individuali \u0219i a produsului \u00een sine.<\/p>\n\n\n\n

Testa\u021bi conceptul<\/strong><\/h3>\n\n\n\n

Extinderea audien\u021bei dvs. pentru a include prospec\u021bii v\u0103 permite s\u0103 verifica\u021bi receptivitatea pie\u021bei la o \u00eembun\u0103t\u0103\u021bire a produsului sau la o nou\u0103 ofert\u0103. Trimiterea unui sondaj c\u0103tre dou\u0103 segmente - o parte din clien\u021bii dvs. \u0219i o parte din poten\u021bialii clien\u021bi - v\u0103 ofer\u0103 vizibilitate pentru a afla dac\u0103 poten\u021bialii clien\u021bi au nevoie de mesaje sau de educa\u021bie diferite fa\u021b\u0103 de cele necesare pentru a c\u00e2\u0219tiga setul dvs. actual de clien\u021bi.<\/p>\n\n\n\n

Verifica\u021bi furnizorii dvs.<\/strong><\/h3>\n\n\n\n

Sondajele pot ajuta la evaluarea furnizorilor care sunt cel mai bine echipa\u021bi pentru a livra materiile prime necesare pentru a v\u0103 \u00eendeplini planul de produse. Pute\u021bi trimite un sondaj \u00een care s\u0103 \u00eei \u00eentreba\u021bi care este cel mai scurt termen de livrare, care sunt condi\u021biile standard de livrare etc. Desc\u0103rc\u00e2nd r\u0103spunsurile lor \u00eentr-o foaie de calcul, pute\u021bi s\u0103 v\u0103 clasifica\u021bi furnizorii \u00een func\u021bie de cei care sunt cei mai capabili s\u0103 \u00eendeplineasc\u0103 noile dvs. cerin\u021be de expediere mai rapid\u0103 sau de extindere a capacit\u0103\u021bii.<\/p>\n\n\n\n

Planifica\u021bi \u0219i evalua\u021bi evenimentul dvs.<\/strong><\/h3>\n\n\n\n

Un sondaj este o modalitate u\u0219oar\u0103 de a colecta mai multe puncte de date de la un grup mare de persoane. Cei care lucreaz\u0103 \u00een marketing \u0219i Planificarea evenimentelor<\/a> departamentele pot implementa cu u\u0219urin\u021b\u0103 sondaje pentru a-i \u00eentreba pe reprezentan\u021bi despre orele de sosire la o expozi\u021bie comercial\u0103, turele solicitate etc. \u0219i apoi pot folosi aceste informa\u021bii pentru a-\u0219i planifica evenimentul. Ulterior, lua\u021bi \u00een considerare desf\u0103\u0219urarea unei sondaj separat pentru a le cere reprezentan\u021bilor p\u0103rerea despre valoarea t\u00e2rgului comercial, num\u0103rul de v\u00e2nz\u0103ri atribuite acestuia \u0219i dac\u0103 inten\u021bioneaz\u0103 s\u0103 participe anul viitor.<\/p>\n\n\n\n

M\u0103sura\u021bi satisfac\u021bia angaja\u021bilor<\/strong><\/h3>\n\n\n\n

Sondajele online sunt un mecanism ideal pentru a solicita feedback-ul angaja\u021bilor<\/a>, asigur\u00e2nd anonimatul care este esen\u021bial pentru un feedback sincer.<\/p>\n\n\n\n

\u00cemp\u0103rt\u0103\u0219i\u021bi cele mai bune practici<\/strong><\/h3>\n\n\n\n

\u00cendrumarea este de aur, iar sondajele online sunt o modalitate eficient\u0103 de a aduna \u00een\u021belepciune care nu poate fi g\u0103sit\u0103 \u00een alt\u0103 parte. Un sondaj rapid privind modul de abordare a unei \u00eentreb\u0103ri dificile de afaceri genereaz\u0103 r\u0103spunsuri care pot fi puse direct \u00een practic\u0103.<\/p>\n\n\n\n

Pune\u021bi-o \u00een calendar<\/strong><\/h3>\n\n\n\n

Acorda\u021bi-v\u0103 suficient timp pentru a afla cu adev\u0103rat ceea ce relev\u0103 sondajul: prea frecvent, sondajele sunt realizate \u00een ultimul moment, ceea ce face imposibil\u0103 luarea de m\u0103suri pe baza informa\u021biilor ob\u021binute. \u00cen plus fa\u021b\u0103 de un sondaj trimestrial de satisfac\u021bie a clien\u021bilor, lua\u021bi \u00een considerare trimiterea de sondaje folosind aceast\u0103 rota\u021bie:<\/p>\n\n\n\n

  • Sondaje opera\u021bionale dup\u0103 fiecare tranzac\u021bie<\/li>
  • \u00cenainte de t\u00e2rgurile \u0219i evenimentele programate \u00een mod regulat<\/li>
  • Testarea conceptelor de marketing \u00een func\u021bie de evolu\u021bia produsului<\/li>
  • Evalu\u0103ri trimestriale ale angaja\u021bilor<\/li>
  • Sondaje trimestriale pentru furnizori<\/li>
  • Lans\u0103ri semestriale de produse<\/li>
  • Sondaje anuale de satisfac\u021bie a angaja\u021bilor<\/li>
  • \u00centreb\u0103ri privind beneficiile \u00eenainte de modificarea planurilor anuale<\/li><\/ul>\n\n\n\n

    Desf\u0103\u0219urarea sondajului<\/strong><\/h3>\n\n\n\n

    Exist\u0103 mai multe moduri de a desf\u0103\u0219ura sondajele \u0219i fiecare metod\u0103 are propriile avantaje. O singur\u0103 difuzare prin e-mail c\u0103tre \u00eentreaga dvs. baz\u0103 de clien\u021bi sau poten\u021biali clien\u021bi este o modalitate de comunicare complet\u0103. Dac\u0103 g\u0103zdui\u021bi sondajul pe site-ul dvs. web, trimite\u021bi un semnal c\u0103tre poten\u021biali clien\u021bi, clien\u021bi \u0219i furnizori c\u0103 \u00eei asculta\u021bi \u00een mod constant \u0219i c\u0103 sunte\u021bi receptiv la feedback.<\/p>\n\n\n\n

    Integrarea unei bucle de feedback \u00een timp real \u00een mai multe sec\u021biuni ale planului dumneavoastr\u0103 anual de afaceri v\u0103 poate oferi o modalitate de a fi agil - \u0219i bine informat - \u00een opera\u021biunile dumneavoastr\u0103. Examina\u021bi-v\u0103 calendarul \u0219i planul \u0219i \u00eentreba\u021bi-v\u0103: ar fi util s\u0103 testa\u021bi acest concept sau s\u0103 aduna\u021bi mai multe informa\u021bii?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Oamenii de afaceri pricepu\u021bi descoper\u0103 c\u0103 pentru a fi agili pe pia\u021b\u0103 trebuie s\u0103 construiasc\u0103 o bucl\u0103 continu\u0103 de feedback \u00een mai multe locuri din planul lor tactic de afaceri. SurveyRock ofer\u0103 c\u00e2teva dintre modalit\u0103\u021bile prin care sondajele pot \u00eembun\u0103t\u0103\u021bi eficien\u021ba, eficacitatea \u0219i profitabilitatea afacerii dumneavoastr\u0103: Ob\u021bine\u021bi feedback de la clien\u021bi<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nConstruirea unei bucle de feedback \u00een planul tactic de afaceri | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock ofer\u0103 c\u00e2teva dintre modalit\u0103\u021bile prin care sondajele pot \u00eembun\u0103t\u0103\u021bi 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