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    "date": "2015-06-11T17:10:27",
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    "slug": "best-practices-for-survey-email-invitations",
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    "link": "http:\/\/www.surveyrock.com\/blog\/ro\/cele-mai-bune-practici-pentru-invitatii-surpriza-prin-e-mail\/",
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        "rendered": "Cele mai bune practici pentru invita\u021biile prin e-mail pentru sondaje"
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        "rendered": "<p>Este important s\u0103 capta\u021bi imediat interesul respondentului pentru sondajul dumneavoastr\u0103. Dac\u0103 trimite\u021bi e-mailuri c\u0103tre persoane din Statele Unite, este de asemenea important s\u0103 <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener noreferrer\">respect\u0103 regulile stabilite de CAN-SPAM Act<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/youre_invited.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/youre_invited.jpg\" alt=\"youre_invited\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Pentru a v\u0103 ajuta s\u0103 v\u0103 asigura\u021bi c\u0103 experien\u021ba dvs. de sondaj este c\u00e2t se poate de reu\u0219it\u0103, noi, cei de la SurveyRock, v\u0103 oferim urm\u0103toarele bune practici pentru invita\u021biile la sondaje prin e-mail:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Asigura\u021bi-v\u0103 c\u0103 destinatarii viza\u021bi au fost de acord s\u0103 primeasc\u0103 oferte de la compania dvs.<\/li><li>Confirma\u021bi modul \u00een care a fost colectat\u0103 lista \u0219i cum a fost gestionat\u0103 de atunci. De exemplu, cum sunt gestionate solicit\u0103rile de excludere voluntar\u0103 \u0219i r\u0103spunsurile de respingere?<\/li><li>Confirmarea faptului c\u0103 cererile de excludere din utilizarea anterioar\u0103 au fost procesate \u00een mod corespunz\u0103tor<\/li><li>Linia de subiect (conform legii) nu trebuie s\u0103 induc\u0103 \u00een eroare destinatarul cu privire la subiectul sau con\u021binutul e-mailului. \u00cen plus, pentru a evita s\u0103 fie filtrat ca SPAM, nu utiliza\u021bi cuvintele \"c\u00e2\u0219tig\", \"premiu\", \"loterie\" sau o sum\u0103 \u00een dolari (de exemplu, \"$1000\") \u00een linia de subiect. Include\u021bi subiectul sondajului \u0219i sponsorul sondajului ori de c\u00e2te ori este posibil.<\/li><li>Adresele \"De la\" \u0219i \"R\u0103spunde la\" (prin lege) trebuie s\u0103 fie corecte \u0219i s\u0103 identifice persoana care a trimis e-mailul.<\/li><\/ul>\n\n\n\n<p>Corpul mesajului (prin lege) <strong>trebuie s\u0103 includ\u0103<\/strong> urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informa\u021bii de renun\u021bare. O adres\u0103 de e-mail valid\u0103 sau o alt\u0103 metod\u0103 prin care destinatarul s\u0103 fie eliminat din lista de coresponden\u021b\u0103. De exemplu, \"Pentru a fi eliminat din viitoarele coresponden\u021be de acest tip, v\u0103 rug\u0103m s\u0103 trimite\u021bi un r\u0103spuns la acest e-mail \u0219i s\u0103 include\u021bi \u00een linia de subiect - \"Eliminare din studiul XYZ\".<\/li><li>Adresa fizic\u0103 a expeditorului<\/li><\/ul>\n\n\n\n<p>Corpul mesajului <strong>ar trebui s\u0103 includ\u0103<\/strong> toate urm\u0103toarele:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prima propozi\u021bie trebuie s\u0103 fie conving\u0103toare \u0219i trebuie s\u0103 comunice motivul pentru care merit\u0103 s\u0103 participa\u021bi la sondaj. Fi\u021bi c\u00e2t se poate de specific.<\/li><li>Numele companiilor sau al persoanelor fizice care sponsorizeaz\u0103 sondajul<\/li><li>Scurt\u0103 explica\u021bie a scopului studiului<\/li><li>Timpul necesar pentru ca respondentul s\u0103 completeze sondajul. Fi\u021bi sincer; un interval de timp este \u00een regul\u0103.<\/li><li>Explicarea locului\/modalit\u0103\u021bii \u00een care a fost ob\u021binut\u0103 adresa de e-mail a destinatarului<\/li><li>Instruc\u021biuni clare cu privire la modul de accesare a sondajului<\/li><li>\u00cen cazul \u00een care exist\u0103 filtru \u00een cadrul sondajului, include\u021bi o declara\u021bie privind modul \u00een care respondentul trebuie s\u0103 se califice \u0219i s\u0103 completeze complet sondajul. Acest lucru este deosebit de important \u00een cazul \u00een care se ofer\u0103 un stimulent. De exemplu, \"C\u0103ut\u0103m o pia\u021b\u0103 \u021bint\u0103 specific\u0103\".<\/li><li>Informa\u021biile privind stimulentele (dac\u0103 este cazul) trebuie s\u0103 fie clare. Trebuie incluse regulile concursului sau un link c\u0103tre acestea.<\/li><\/ul>\n\n\n\n<p>Corpul mesajului s<strong>nu ar trebui s\u0103<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>s\u0103 precizeze c\u0103 nu este \"nu este SPAM\" (sau s\u0103 nu foloseasc\u0103 deloc cuv\u00e2ntul SPAM)<\/li><li>Sun\u0103 anonim sau vag<\/li><li>S\u0103 aib\u0103 un text lung care s\u0103 explice modul \u00een care vor fi utilizate datele<\/li><li>Folosi\u021bi un limbaj de presiune, cum ar fi \"trebuie\" sau \"gr\u0103bi\u021bi-v\u0103 acum\"<\/li><li>Folosi\u021bi un limbaj sau o ofert\u0103 de tip \"\u00een\u0219el\u0103torie\".<\/li><\/ul>\n\n\n\n<p>E-mailuri de aten\u021bionare <strong>ar trebui s\u0103<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>s\u0103 NU fie trimis persoanelor care au optat s\u0103 nu participe la primul mailing<\/li><li>S\u0103 aib\u0103 cuv\u00e2ntul \"Reminder\" \u00een linia de subiect.<\/li><li>S\u0103 fie o versiune prescurtat\u0103 la primul e-mail<\/li><\/ul>\n\n\n\n<p>Cu SurveyRock, pute\u021bi crea rapid \u0219i u\u0219or <a href=\"http:\/\/www.surveyrock.com\/\">sondaje online<\/a> \u0219i primi\u021bi feedbackul rapid de care ave\u021bi nevoie pentru a lua decizii importante. Informa\u021biile de care ave\u021bi nevoie sunt la doar un sondaj de distan\u021b\u0103.<\/p>",
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        "rendered": "<p>Este important s\u0103 capta\u021bi imediat interesul respondentului pentru sondajul dumneavoastr\u0103. Dac\u0103 trimite\u021bi e-mailuri c\u0103tre persoane din Statele Unite, este de asemenea important s\u0103 respecta\u021bi regulile stabilite de CAN-SPAM Act.<\/p>",
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