{ "id": 333, "date": "2015-03-26T16:39:00", "date_gmt": "2015-03-26T15:39:00", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=333" }, "modified": "2020-10-19T14:12:37", "modified_gmt": "2020-10-19T12:12:37", "slug": "ten-reasons-to-send-customer-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/zece-motive-pentru-a-trimite-chestionare-clientilor\/", "title": { "rendered": "Zece motive pentru a trimite sondaje de opinie clien\u021bilor" }, "content": { "rendered": "
\"10<\/a><\/figure><\/div>\n\n\n\n

Trimiterea de sondaje pentru clien\u021bi poate oferi informa\u021bii vitale care \u00eembun\u0103t\u0103\u021besc eficien\u021ba v\u00e2nz\u0103rilor, a marketingului \u0219i a reprezentan\u021bilor de servicii pentru clien\u021bi, precum \u0219i performan\u021ba general\u0103 a afacerii. <\/p>\n\n\n\n\n\n\n\n

Adev\u0103rata cunoa\u0219tere cunoa\u0219tere a clien\u021bilor vine din feedback-ul constant. Pentru a demonstra gama de beneficii pe care le poate oferi feedback-ul, precum \u0219i valoarea colect\u0103rii \u0219i monitoriz\u0103rii continue a opiniilor, iat\u0103 zece motive pentru a trimite sondaje de opinie clien\u021bilor:<\/p>\n\n\n\n

1. Ob\u021bine\u021bi o citire exact\u0103 a satisfac\u021biei clien\u021bilor<\/strong><\/h3>\n\n\n\n

Mul\u021bi manageri se \u00eentreab\u0103 c\u00e2t de c\u00e2t de des ar trebui s\u0103 efectueze sondaje de satisfac\u021bie a clien\u021bilor. R\u0103spunsul depinde de m\u0103rimea bazei de clien\u021bi \u0219i de scopul cercet\u0103rii. Exist\u0103 dou\u0103 tipuri principale de sondaje, care servesc unor scopuri foarte diferite:<\/p>\n\n\n\n

M\u0103surarea satisfac\u021biei clien\u021bilor este una dintre cele mai populare utiliz\u0103ri ale sondajelor. Sondajele anuale, semestriale sau trimestriale privind satisfac\u021bia clien\u021bilor v\u0103 pot oferi date concrete de care ave\u021bi nevoie pentru a \u00eembun\u0103t\u0103\u021bi rela\u021biile cu clien\u021bii, pentru a extinde oportunit\u0103\u021bile de afaceri, pentru a rafina practicile, pentru a recompensa persoanele cu performan\u021be deosebite, pentru a \u00eembun\u0103t\u0103\u021bi activit\u0103\u021bile de marketing \u0219i chiar pentru a recruta noi talente pentru echipele de v\u00e2nz\u0103ri, marketing \u0219i servicii pentru clien\u021bi.<\/p>\n\n\n\n

\u00cen plus, urm\u0103rirea continu\u0103 a nivelului de satisfac\u021bie a clien\u021bilor pe perioade de timp v\u0103 permite s\u0103 v\u0103 compara\u021bi cu industria, cu anumi\u021bi concuren\u021bi sau cu propriile obiective \u0219i a\u0219tept\u0103ri.<\/p>\n\n\n\n

2. \u0218ti\u021bi de ce a\u021bi c\u00e2\u0219tigat (sau a\u021bi pierdut)<\/strong><\/h3>\n\n\n\n

R\u0103spunsurile la sondaje v\u0103 pot ajuta s\u0103 \u00een\u021belege\u021bi ce func\u021bioneaz\u0103 cu clien\u021bii, ce nu func\u021bioneaz\u0103 \u0219i de ce, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi concentra strategiile de v\u00e2nzare, marketing \u0219i servicii \u0219i s\u0103 v\u0103 rafina\u021bi planurile de dezvoltare a produselor. \u00cenarmat cu date bune, pute\u021bi aloca resursele mai eficiente, pute\u021bi alinia mai bine ofertele la cerin\u021bele clien\u021bilor \u0219i pute\u021bi cre\u0219te loialitatea clien\u021bilor, veniturile \u0219i profitabilitatea.<\/p>\n\n\n\n

3. \"Scorecard\" pentru poten\u021bialii clien\u021bi \u0219i clien\u021bii dvs.<\/strong><\/h3>\n\n\n\n

Atunci c\u00e2nd utiliza\u021bi sondaje pentru a colecta informa\u021bii cheie despre atitudinile, opiniile \u0219i inten\u021biile clien\u021bilor, pute\u021bi cartografia aceste date pentru a evalua \u0219i clasifica clien\u021bii \u00een func\u021bie de achizi\u021biile preconizate, de contribu\u021biile preconizate la venituri sau de profitabilitatea lor general\u0103. De asemenea, pute\u021bi determina care sunt cei mai buni clien\u021bi poten\u021biali, precum \u0219i care sunt clien\u021bii care ar putea fi \u00een pericol \u0219i c\u00e2t ar costa pierderea lor. Site-ul nostru \u00centrebare privind scorul Net Promoter\u00ae Score (NPS)<\/a> este ideal pentru acest tip de situa\u021bie.<\/p>\n\n\n\n

4. Evaluarea reprezentan\u021bilor de v\u00e2nz\u0103ri \u0219i de servicii<\/strong><\/h3>\n\n\n\n

Sondajele v\u0103 pot ajuta s\u0103 determina\u021bi care reprezentan\u021bi de v\u00e2nz\u0103ri \u0219i servicii au performan\u021be bune din perspectiva clien\u021bilor, oferind o baz\u0103 pentru recompense sau stimulente ca parte a pachetului total de compensa\u021bii. Cunoa\u0219terea tipurilor de practici de v\u00e2nz\u0103ri \u0219i servicii care rezoneaz\u0103 cel mai bine cu clien\u021bii v\u0103 permite, de asemenea, s\u0103 crea\u021bi \u0219i s\u0103 \u00eemp\u0103rt\u0103\u0219i\u021bi cele mai bune practici \u00een r\u00e2ndul echipelor dumneavoastr\u0103.<\/p>\n\n\n\n

5. Ob\u021bine\u021bi idei pentru produse, servicii \u0219i promo\u021bii noi<\/strong><\/h3>\n\n\n\n

Toat\u0103 lumea este idei. Clien\u021bii dumneavoastr\u0103. Angaja\u021bii dumneavoastr\u0103. Furnizorii dumneavoastr\u0103. Dar cum identifica\u021bi ideile care au un poten\u021bial real de pia\u021b\u0103 sau care vor conduce la o campanie publicitar\u0103 sau o promovare eficient\u0103? Sondajele v\u0103 pot ajuta s\u0103 genera\u021bi idei, s\u0103 determina\u021bi care idei trebuie s\u0103 intre \u00een p\u00e2lnia de dezvoltare \u0219i s\u0103 transforma\u021bi ideile mari \u00een descoperiri de afaceri.<\/p>\n\n\n\n

6. M\u0103surarea eficien\u021bei activit\u0103\u021bilor de marketing<\/strong><\/h3>\n\n\n\n

Dac\u0103 dori\u021bi s\u0103 \u0219ti\u021bi cum vor reac\u021biona clien\u021bii la o reclam\u0103, la o ofert\u0103 promo\u021bional\u0103 sau la o schimbare a identit\u0103\u021bii m\u0103rcii dumneavoastr\u0103, pute\u021bi ghici \u0219i risca - sau pute\u021bi trimite un sondaj. Trimiterea unui sondaj c\u0103tre clien\u021bi \u0219i poten\u021bialii clien\u021bi v\u0103 ofer\u0103 vizibilitate pentru a afla dac\u0103 diferite mesaje rezoneaz\u0103 mai bine cu anumite grupuri \u021bint\u0103 \u0219i v\u0103 ajut\u0103 s\u0103 v\u0103 adapta\u021bi marketingul pentru rezultate optime \u00eenainte de a executa campania. V\u0103 \u00eenarmeaz\u0103 pentru a trimite mesaje corecte c\u0103tre persoanele potrivite.<\/p>\n\n\n\n

7. M\u0103sura\u021bi satisfac\u021bia angaja\u021bilor <\/strong><\/h3>\n\n\n\n

Sondajele online sunt mecanismul ideal pentru a solicita feedback-ul angaja\u021bilor<\/a>, deoarece acestea ofer\u0103 anonimatul care este at\u00e2t de esen\u021bial pentru un feedback sincer atunci c\u00e2nd este trimis prin intermediul implement\u0103rii web. Multe companii folosesc sondajele online pentru a efectua evalu\u0103ri ale managementului sau pentru a solicita feedback cu privire la cererile de formare, ofertele de beneficii, dezvoltarea profesional\u0103 sau chiar evenimente care urmeaz\u0103 s\u0103 aib\u0103 loc la un picnic sau o retragere a companiei. Pute\u021bi utiliza sondajele \u0219i pentru a selecta poten\u021bialii angaja\u021bi, chestion\u00e2ndu-i cu privire la num\u0103rul de kilometri pe care sunt dispu\u0219i s\u0103 fac\u0103 naveta, dac\u0103 vor c\u0103l\u0103tori \u0219i alte date pe care dori\u021bi s\u0103 le colecta\u021bi.<\/p>\n\n\n\n

8. Planificarea sau evaluarea unui eveniment<\/strong><\/h3>\n\n\n\n

Un sondaj este o modalitate u\u0219oar\u0103 de a colecta mai multe puncte de date de la un grup mare de persoane, astfel \u00eenc\u00e2t poate fi un instrument util \u00een planificarea \u0219i evaluarea unui eveniment. De exemplu, pute\u021bi utiliza un sondaj online pentru a \u00eentreba clien\u021bii despre orele de sosire planificate la o expozi\u021bie comercial\u0103 sau despre preferin\u021bele lor \u00een materie de mese; iar dup\u0103 eveniment pute\u021bi trimite un sondaj separat pentru a le cere p\u0103rerea cu privire la valoarea expozi\u021biei comerciale, la satisfac\u021bia lor general\u0103 fa\u021b\u0103 de expozi\u021bie sau dac\u0103 inten\u021bioneaz\u0103 s\u0103 participe la urm\u0103torul eveniment.<\/p>\n\n\n\n

9. Ob\u021bine\u021bi informa\u021bii specifice despre clien\u021bi<\/strong><\/h3>\n\n\n\n

Este u\u0219or ca \u00eenregistr\u0103rile clien\u021bilor s\u0103 devin\u0103 dep\u0103\u0219ite, iar listele de contacte\/prospecte sunt adesea incomplete. Prin intermediul sondajelor online, pute\u021bi completa rapid lacunele din \u00eenregistr\u0103rile clien\u021bilor \u0219i pute\u021bi actualiza informa\u021biile despre ace\u0219tia.<\/p>\n\n\n\n

10. \u00cemp\u0103rt\u0103\u0219irea celor mai bune practici<\/strong><\/h3>\n\n\n\n

Sondajele sunt o modalitate rapid\u0103 \u0219i eficient\u0103 de a aduna \u00een\u021belepciune \u0219i informa\u021bii pe care nu le pute\u021bi g\u0103si \u00een alt\u0103 parte. De exemplu, o \u00eentrebare din cadrul unui sondaj despre cum s\u0103 gestiona\u021bi o problem\u0103 sensibil\u0103 a clien\u021bilor sau o \u00eentrebare de afaceri poate genera o gam\u0103 larg\u0103 de r\u0103spunsuri \u0219i sfaturi utile care pot fi puse direct \u00een practic\u0103.<\/p>\n\n\n\n

Noi, cei de la SurveyRock, \u0219tim c\u00e2t de important este pentru succesul dvs. s\u0103 v\u0103 chestiona\u021bi clien\u021bii, a\u0219a cum c\u0103 nu uita\u021bi s\u0103 vede\u021bi cele cinci principii de proiectare pentru sondajele dvs. sondaje de satisfac\u021bie a clien\u021bilor<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n



Net Promoter, Net Promoter Score \u0219i NPS sunt m\u0103rci \u00eenregistrate ale Bain & Company, Inc., Fred Reichheld \u0219i Satmetrix Systems, Inc.<\/p>", "protected": false }, "excerpt": { "rendered": "

Trimiterea de sondaje pentru clien\u021bi poate oferi informa\u021bii vitale care \u00eembun\u0103t\u0103\u021besc eficien\u021ba v\u00e2nz\u0103rilor, a marketingului \u0219i a reprezentan\u021bilor de servicii pentru clien\u021bi, precum \u0219i performan\u021ba general\u0103 a afacerii.<\/p>", "protected": false }, "author": 3, "featured_media": 334, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 59, 28, 34, 3 ], "class_list": [ "post-333", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-satisfaction", "tag-customer-survey", "tag-online-survey", "tag-survey" ], "yoast_head": "\nZece motive pentru a trimite sondaje de opinie clien\u021bilor | SurveyRock<\/title>\n<meta name=\"description\" content=\"10 motive care demonstreaz\u0103 gama de beneficii pe care le pot oferi sondajele de 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