{ "id": 274, "date": "2015-02-19T14:25:54", "date_gmt": "2015-02-19T13:25:54", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=274" }, "modified": "2020-10-19T13:30:24", "modified_gmt": "2020-10-19T11:30:24", "slug": "inbound-marketing-works", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/inbound-marketing-works\/", "title": { "rendered": "Inbound Marketing func\u021bioneaz\u0103 - Care sunt op\u021biunile?" }, "content": { "rendered": "

Dac\u0103 sunte\u021bi la fel ca majoritatea \u00eentreprinderilor mici, atunci exist\u0103 \u0219anse ca majoritatea sarcinilor din organiza\u021bia dumneavoastr\u0103 s\u0103 fie rezolvate de dumneavoastr\u0103. S-ar putea s\u0103 v\u0103 ocupa\u021bi de v\u00e2nz\u0103ri, opera\u021biuni \u0219i finan\u021be, toate \u00een acela\u0219i timp \u0219i cu resurse limitate, inclusiv timp. Este important s\u0103 v\u0103 dedica\u021bi timpul foarte limitat la cele mai eficiente strategii. Una dintre aceste strategii este Inbound marketing<\/a>. Multe \u00eentreprinderi care \u00ee\u0219i desf\u0103\u0219oar\u0103 opera\u021biunile online au lucrat cu aceast\u0103 metod\u0103 de marketing \u0219i au constatat c\u0103 este destul de fructuoas\u0103. Nu trebuie s\u0103 fie extins\u0103. \u00cen plus, g\u00e2ndi\u021bi-v\u0103, majoritatea oamenilor sunt prea distra\u0219i de telefoanele lor inteligente pentru a vedea panoul publicitar pe l\u00e2ng\u0103 care tocmai au trecut. Iat\u0103 cum pute\u021bi face fa\u021b\u0103 tot ce este mai bun atunci c\u00e2nd vine vorba de inbound marketing:<\/p>\n\n\n\n\n\n\n\n

Con\u021binut de calitate<\/h3>\n\n\n\n

\u00cencepe\u021bi prin a crea oferte de con\u021binut. Acestea sunt pentru vizitatorii site-ului dvs. web. Con\u021binutul trebuie s\u0103 fie \u00een concordan\u021b\u0103 cu strategia dvs. de marketing \u0219i cu clientela. Ave\u021bi posibilitatea de a alege \u00eentre c\u0103r\u021bi electronice, webinarii, c\u0103r\u021bi albe etc. Este recomandat s\u0103 creezi cel pu\u021bin dou\u0103 oferte de con\u021binut, dar al c\u0103ror focus este diferit, pentru a vedea care dintre ele st\u00e2rne\u0219te cel mai mult interes, iar apoi r\u0103m\u00e2i la cea care o face.<\/p>\n\n\n\n

\"Inbound<\/figure><\/div>\n\n\n\n

S-ar putea s\u0103 consume timp \u0219i s\u0103 nu ob\u021bine\u021bi rezultate imediate, dar acestea vor fi foarte importante pentru a transforma vizitatorii site-ului \u00een clien\u021bi poten\u021biali.<\/p>\n\n\n\n

Optimizarea site-ului dvs. web<\/h3>\n\n\n\n

Trebuie s\u0103 v\u0103 optimiza\u021bi site-ul web pentru a ob\u021bine trei lucruri lucruri: SEO<\/a>, convertirea vizitatorilor \u00een clien\u021bi poten\u021biali \u0219i u\u0219urin\u021ba de utilizare. Este extrem de important s\u0103 v\u0103 face\u021bi con\u021binutul s\u0103 fie prietenos pentru motoarele de c\u0103utare. Acest lucru \u00eenseamn\u0103 c\u0103 utilizatorii care caut\u0103 cuvintele \u0219i termenii utiliza\u021bi \u00een con\u021binutul dvs. web sunt cele mai bune perspective pentru a se transforma \u00een lead-uri. Odat\u0103 ce un vizitator ajunge pe site-ul dvs. web, este foarte important ca site-ul dvs. s\u0103 \u00eel determine pe acel prospect s\u0103 r\u0103m\u00e2n\u0103 acolo \u0219i s\u0103 doreasc\u0103 s\u0103 afle mai multe. \u00cen ceea ce prive\u0219te u\u0219urin\u021ba de utilizare, pute\u021bi alege \u00eentre UX \u0219i UI<\/a> care reprezint\u0103 un mare avantaj.<\/p>\n\n\n\n

Ave\u021bi nevoie de un amestec perfect de pagini de destina\u021bie minunate, apeluri la ac\u021biuni \u0219i oferte de con\u021binut \u021bintit.<\/p>\n\n\n\n

\u00cen fiecare lun\u0103 ave\u021bi nevoie de un blog \u0219i de un buletin informativ. Google \u0219i-a schimbat recent practicile de optimizare, de aceea este important s\u0103 lucra\u021bi eficient la acestea.<\/p>\n\n\n\n

Bloguri<\/h3>\n\n\n\n

Dac\u0103 sunte\u021bi \u00eencep\u0103tor, pute\u021bi \u00eencepe cu un set de bloguri de trei zile pe s\u0103pt\u0103m\u00e2n\u0103. Nu uita\u021bi s\u0103 face\u021bi subiecte care s\u0103 fie pe placul poten\u021bialilor dvs. clien\u021bi. Dup\u0103 aceea, asigura\u021bi-v\u0103 c\u0103 fiecare articol de blog este complet optimizat pentru SEO \u0219i apoi profita\u021bi de re\u021beaua dvs. social\u0103 \u0219i de listele de e-mail \u0219i atrage\u021bi pia\u021ba \u021bint\u0103 pentru a le citi.<\/p>\n\n\n\n

Buletin informativ<\/h3>\n\n\n\n

\u00cen ceea ce prive\u0219te buletinul informativ, asigura\u021bi-v\u0103 c\u0103 acesta este este trimis abona\u021bilor viza\u021bi. De asemenea, asigura\u021bi-v\u0103 c\u0103 explica\u021bi valoarea pe care o vor primi abona\u021bii dac\u0103 se \u00eenscriu la dvs. \u0219i nu uita\u021bi c\u0103 nu ar trebui s\u0103 par\u0103 niciodat\u0103 un buletin de v\u00e2nz\u0103ri, ci unul educa\u021bional care ofer\u0103 con\u021binut de calitate, linkuri c\u0103tre bloguri \u0219i actualiz\u0103ri de \u0219tiri.<\/p>\n\n\n\n

Atunci c\u00e2nd v\u0103 pune\u021bi \u00een aplicare strategia de marketing de intrare, asigura\u021bi-v\u0103 c\u0103 a\u021bi configurat recenzii \u0219i posibilitatea de a comenta, astfel \u00eenc\u00e2t s\u0103 v\u0103 pute\u021bi \u00eembun\u0103t\u0103\u021bi. \u00cencepe\u021bi cu revizuiri trimestriale, apoi trece\u021bi la revizuiri lunare ale activit\u0103\u021bii dvs.<\/p>", "protected": false }, "excerpt": { "rendered": "

Dac\u0103 sunte\u021bi la fel ca majoritatea \u00eentreprinderilor mici, atunci exist\u0103 \u0219anse ca majoritatea sarcinilor din organiza\u021bia dumneavoastr\u0103 s\u0103 fie rezolvate de dumneavoastr\u0103. S-ar putea s\u0103 v\u0103 ocupa\u021bi de v\u00e2nz\u0103ri, opera\u021biuni \u0219i finan\u021be, toate \u00een acela\u0219i timp \u0219i cu resurse limitate, inclusiv timp. Este important s\u0103 v\u0103 dedica\u021bi timpul foarte limitat la cele mai [...]<\/p>", "protected": false }, "author": 1, "featured_media": 276, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 29, 14 ], "class_list": [ "post-274", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-inbound-marketing", "tag-marketing" ], "yoast_head": "\nInbound Marketing func\u021bioneaz\u0103 - Blogul SurveyRock<\/title>\n<meta name=\"description\" content=\"Inbound marketing \u00eenseamn\u0103 s\u0103 creezi con\u021binut care s\u0103 atrag\u0103 persoanele care te intereseaz\u0103 c\u0103tre compania, produsele \u0219i serviciile tale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/ro\/inbound-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing func\u021bioneaz\u0103 - 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